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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Journal of Innovation in Business and Economics Studi Kasus Inovasi Ekonomi Jurnal Manajemen Bisnis Altruis: Journal of Community Services Jurnal Ilmu Manajemen Terapan (JIMT) J-Lalite: Journal of English Studies Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Language Development and Linguistics Dharma Pengabdian Perguruan Tinggi (DEPATI) Frasa: English Education and Literature Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Business Innovation Management and Entrepreneurship Journal
Rahmad Wijaya
Universitas Muhammadiyah Malang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Manajemen Bisnis dan Kewirausahaan

 1 
The Improving the Quality of Services In Junior High School 1 Malang Leila Dwi Adzani Sukma; Rahmad Wijaya; Baroya Mila Shanty
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 03 (2021): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.869 KB) | DOI: 10.22219/jamanika.v1i3.17079

Abstract

This study aims to determine which services need to be improved so that the number of new students increases. Using 5 research variables, namely tangible, reliability, responsiveness, assurance and empathy with the Quality Function Deployment (QFD) method approach which will produce a House of Quality matrix, a total of 12 service attributes need to be improved. After knowing the 12 service attributes that must be improved, the researcher conducted an interview with the Principal of JHS Muhammadiyah 1 Malang, so that eight technical responses were obtained, namely conducting discipline and character training for teachers, adding additional equipment, namely main textbooks, rulers, markers, erasers and attendance books. class, holding disciplinary training and human resource relations to staff, installing CCTV in the school area, namely in front of the teacher's room, each class and where students pass by (sports fields, bicycle / motorbike parking lots, and gazebos), adding gazebos and Wi-Fi in the school area then adding fiction story books in the library, adding school facilities such as toilets, improving school layouts so that the distance between classrooms and canteens, laboratories and libraries is close and maximizing social media such as Instagram, Facebook, and the school website in school promotion.
The Effect of Website Quality, Sales Promotion and Social Media on Purchase Decisions on Lazada E-Commerce Sites Tia Amelia Dini Nadia; Rahmad Wijaya; Dewi Nurjannah
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 04 (2021): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.511 KB) | DOI: 10.22219/jamanika.v1i4.17646

Abstract

This study aims to determine the effect of website quality, sales promotion, and social media on purchasing decisions on the Lazada e-commerce site. This type of research is explanatory research with a quantitative approach. The sampling technique used is accidental sampling. The number of samples used was 100 respondents. Respondents in this study were all Lazada consumers who had purchased at Lazada during the last 1 year. The source of data in this study is primary data obtained from distributing questionnaires through Lazada's social media. The data analysis technique used is multiple linear regression analysis. Data processing was performed with SPSS 26.0. The results of this study indicate that partially website quality, sales promotion, and social media have a positive and significant effect on purchasing decisions on the Lazada site. The dominant variable in influencing purchasing decisions is website quality.
The Effect of Product Quality, Store Atmosphere, and Promotion on Purchase Decisions at Hagaa Coffee Shop Malang NOPENDRA; Rahmad Wijaya; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 02 (2022): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i02.20324

Abstract

This study aims to analyze the effect of product quality, store atmosphere, and promotion on purchasing decisions at Hagaa Coffee. As for the background of this writing because of the emergence of many cafe businesses in the city of Malang. This study uses a quantitative descriptive approach. Data were collected through an online survey with a non-probability method of purposive sampling using a questionnaire instrument. Respondents are consumers who have made transactions at Hagaa coffee within the last 3 months totaling 100 respondents. The data analysis technique used is the multiple linear analysis techniques. The results of regression analysis show that product quality, store atmosphere, and promotions have a significant partial and simultaneous effect on consumer purchasing decisions at Hagaa Coffee Malang and product quality has the most dominant influence on purchasing decisions.
The Effect of Product Quality on Purchase Decision Mediated by Brand Image in Zara Women’s Bag Consumers Wiwin Arifin; Marsudi Marsudi; Rahmad Wijaya
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 04 (2022): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i04.23808

Abstract

This study examines the effect of product quality on purchasing decisions with the brand image as a mediating variable. The research was conducted in Tunjungan Plaza, Galaxy Mall, and Pakuwon Mall with a total sample of 150 respondents of Zara Women’s consumers. The data collection technique in this study used an online questionnaire. The data analysis technique in this study uses partial least squares using Smart PLS software. The results of the partial least squares (PLS) analysis show that product quality has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on brand image, brand image has a positive and significant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions.
The Effect of Celebrity Endorser, Brand Image, and Product Quality on The Purchase Decision of Sariayu Martha Tilaar Cosmetics Iin Aulia Fitri; Rahmad Wijaya; Dewi Nurjannah
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 04 (2022): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i04.23833

Abstract

This research aims to prove empirically the effect of a celebrity endorser, brand image, and product quality on the purchasing decision of Sariayu Martha Tilaar in Malang. The independent variables in this research are celebrity endorsers, brand image, and product quality. The dependent variable is the purchase decision. The sample size was 100 people with non-probability sampling. Data collection technology is this study used by questionnaire. Data analysis technique using multiple linear regression. The results of the study indicate that the celebrity endorser variable has an effect on purchasing decisions, brand image affects purchasing decisions, and product quality affects purchasing decisions.
The Influence of Price, Service Quality, and Store Atmosphere on Purchase Decisions on Awesam Malang Distro Consumers Koko Endro Prasetiyo; Rahmad Wijaya; Yulist Rima Fiandari
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 3 No. 02 (2023): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i02.27366

Abstract

The purpose of this study is to test and analyze the effect of price on purchasing decisions at Awesam, to test and analyze the effect of service quality on purchasing decisions at Awesam, to test and analyze the effect of store atmosphere on purchasing decisions at Awesam, to find out and analyze price, quality variables. services and store atmosphere that have a dominant influence on purchasing decisions on Awesam. The type of survey used is a quantitative survey with a total sample of 100 respondents. The population in this study are consumers who have made purchases at the Awesam distro in Malang City. The data analysis technique uses multiple regression analysis with the t-test. From the results of the research and discussion conducted, it can be concluded that price has a significant effect on purchasing decisions. service quality has a significant effect on purchasing decisions, store atmosphere has a significant effect on purchasing decisions and price has a dominant effect on purchasing decisions.
The Effect of Price and Product Quality on Purchase Decision of Aqua Drinking Water Product in Malang City Zulfikar, Muhammad; Wijaya, Rahmad; Andharani, Sri Nastiti
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 4 (2023): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i4.29313

Abstract

This study aims to determine the effect of price and product quality on the purchasing decision of Aqua drinking water products in Malang City. Using a quantitative approach, this research was conducted on 150 Aqua consumers and analyzed using multiple regression analysis. The results of this study conclude that price has a significant positive effect on purchasing decisions. Product quality has a significant positive effect on purchasing decisions. Product quality is more dominant than price in purchasing decisions.
Impact Of Service Quality and Location on Customer Satisfaction Zuhron, Aziz Miftahuz; Wijaya, Rahmad; Fiandari, Yulist Rima
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 2 (2024): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i2.33654

Abstract

This research aims to understand the impact of service quality and location on customer satisfaction. This study uses data analysis, i.e., double linear regression analysis. The results of this study are that the quality of service has a partial and significant impact on customer satisfaction and the location has a Partial and Significant impact on customer satisfaction. Quality of service and location simultaneously affect customer satisfaction. The recommendation for this research is the quality of service in PT. TIKI is improved so that customers are satisfied. And a more strategic location so that customers are satisfied with PT. TIKI.
The Influence of E-WOM And Brand Image On Consumer Purchase Decisions for Pixy Cosmetic Products Nabila, Jihan; Wijaya, Rahmad; Dewayani, Eka Kadharpa Utama
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 4 (2024): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i4.36982

Abstract

This research was conducted to determine and analyze the influence of e-WOM and brand image on purchasing decisions. This research uses quantitative methods. The data collection technique in this research uses a questionnaire. A sample of 120 was carried out using purposive sampling. Multiple linear regression analysis technique. The research results found that e-WOM has a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions. E-wom and brand image have a simultaneous influence on purchasing decisions.
Co-Authors Abdul Ayiz Andharani, Sri Nastiti Aulia, Yasmin Rachma Baroya Mila Shanty Bataiv, Misbah Faturrahman Dewi Nurjannah Eka Kadharpa Utama Dewayani Fauziah Fauziah Fira Ibialty Kreatitin Hanafi Wibowo Herman Budiyono Hidayatulloh, Aris Iin Aulia Fitri Joko Susilo Kamaluddin, Ahnaf Dzaky Koko Endro Prasetiyo Leila Dwi Adzani Sukma M. Nurul Humaidi Marsudi Marsudi Marsudi Marsudi Marsudi Muhammad Zulfikar Muhammad Zulfiqar Mahmud Nabila, Jihan Nasriah Akil NOPENDRA Pratondo, Kalistya Rizki Ratini Setyowati Rinaldy Achmad Roberth Fathoni Sri Nastiti Andharini Sudinpreeda, Hakim Suratno Suratno Tia Amelia Dini Nadia Wardhani, Evi Murti WIDAYAT - Wijaya Heru Santoso, Wijaya Heru Winarti Winarti Wiwin Arifin Yoyok Bekti Prasetyo Yulist Rima Fiandari Yulist Rima Fiandari Zuhron, Aziz Miftahuz