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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Caraka : Indonesia Journal of Communication Journal of Hospital Administration and Management (JHAM) Journal of Pharmaceutical and Sciences. Jurnal Abdimas Jatibara Bagimu Negeri : Jurnal Pengabdian Kepada Masyarakat Jurnal Perilaku Kesehatan Terpadu Indonesian Trust Health Journal Media Pengabdian Kesehatan Indonesia Jurnal Pembaruan Kesehatan Indonesia Journal of Nursing Update Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi Jurnal Rekam Medic
Fitria, Dilla
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Journal : Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi

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Pengaruh Motivasi Hedonik, Faktor Sosial dan Resiko Terhadap Pembayaran Langsung Uang Elektronik Pada Pengguna E-Commerce Shopee Fitria, Dilla; Lubis, Abdul Rahman
Manajemen Inovasi Bisnis dan Strategi Vol 2, No 1 (2024): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v2i1.41480

Abstract

This research aims to determine the influence of hedonic motivation, social factors and risk on direct electronic money payments for Shopee e-commerce users. The sample used in this research was Shopee e-commerce users in Banda Aceh City, totaling 200 respondents. The data collection equipment used in this research is a questionnaire. The sampling technique used was non-probability sampling with the type used being purposive sampling. Structural Equation Modeling (SEM) is used as an analysis method to determine the influence of the variables involved. Based on the results of SEM analysis, it shows that hedonic motivation influences payment habits, social factors influence payment habits, risk influences payment habits, payment habits influence behavioral intentions towards electronic money, hedonic motivation influences behavioral intentions towards electronic money, social factors influence behavioral intentions towards electronic money, risk has no effect on behavioral intentions towards electronic money, payment habits partially mediate the influence of hedonic motivation on behavioral intentions towards electronic money, payment habits partially mediate the influence of social factors on behavioral intentions towards electronic money, payment habits partially mediate partial influence of risk on behavioral intentions towards electronic money.
Co-Authors Afwandi, Hamzah Agustina Meliala, Sri Aida Sulina Arnis, Julita Azura, Putri Zalfa Cut Saura Salmira Dermawan, Rizka Putri Habibah, Puspita Handayani, Sri Humairoh, Rahma Ilham, Muhammad Aidul Khairunnisa Lubis, Khairunnisa Lubis, Abdul Rahman M Riski Manisha, Manisha Maqruf, Riadi Marenteen, Elsa Santa Mawaddah Mawaddah, Mawaddah Meliala, Sri Agustina Panjaitan, Ribka Sahputra, Dedi Sari, Wiwin Purnama Siregar, Desi Kartika Siregar, Trismalia Putri Sri Sudewi Sulisna, Aida Sumarni Sumarni Tarigan, Andini Mentari Winarno, Erik Wulandarie, Ayu Zebua, Markus Sastra Eli