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Journal : JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

The Influence of Boycott and Brand Image on KFC Purchase Decisions: The Moderating Role of Religiosity among Muslim Consumers in North Sumatra Siagian, Riza Rasyid; Batubara, Maryam; Rahmani, Nur Ahmadi Bi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 2 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i2.30514

Abstract

This study examines the influence of boycott and brand image on the purchase decision of KFC products, with religiosity as a moderation variable in the Muslim community in North Sumatra. The survey was conducted on 100 Muslim respondents according to the research criteria. The analysis used Moderated Regression Analysis (MRA) with SPSS version 27. The results showed that: First, boycotts had a negative and significant effect on purchasing decisions, suggesting that the stronger the motivation of consumers to boycott, the lower their tendency to buy KFC products. Second, brand image also has a significant effect, where a positive brand image can increase consumers' intentions and decisions to make purchases. Third, simultaneously, these two variables (boycott and brand image) together contribute significantly to purchasing decisions, which means that consumers' decisions in purchasing KFC products are influenced by a combination of the two. Fourth, religiosity has been shown to moderate the relationship between boycott and brand image on purchasing decisions. In consumers with high levels of religiosity, the influence of boycotts becomes stronger in lowering purchasing decisions, while the influence of brand image becomes greater in driving purchases. This is evident from the regression equation Y = α + β1X1 + β2X2 + β3X3 + β4Z + β5X1Z + β5X2Z + β5X3Z + e. Overall, a coefficient of determination (R²) of 0.674 indicates that 67.4% of the variation in purchasing decisions can be explained by a combination of boycotts, halal labels, and brand imagery, while the remaining 32.6% the rest is influenced by other factors.
Kebijakan Investasi Eco City di Rempang dan Implikasinya Terhadap Ekonomi Masyarakat dengan Perspektif Ekonomi Islam Rafiqoh Lubis, Nurul; Ridwan, M; Batubara, Maryam
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25556

Abstract

This study is set against the backdrop of the Eco City Investment Policy implementation in Rempang, which is a sustainable urban development strategy aiming to integrate economic growth with environmental preservation. The primary objective of this research is to analyze the impact of the Eco City Investment Policy on the local community's economy from an Islamic Economics perspective, emphasizing social-economic balance and justice, as well as environmental preservation. The research methodology is qualitative, utilizing a descriptive approach to collect and analyze data obtained from secondary sources. The findings indicate that the Eco City Investment Policy in Rempang has significant potential to enhance community welfare through job creation and increased environmental awareness, in line with the Islamic economic principle of balance and justice. However, there are challenges and obstacles in its implementation, requiring commitment and coordination among stakeholders. The implication of this research is the necessity to incorporate Islamic Economic values and principles in the planning and implementation of sustainable development policies like Eco City, to achieve fair and sustainable economic growth in harmony with the environment. This study contributes to the understanding of how sustainable investment policies can be designed and implemented to support inclusive and environmentally friendly economic growth in accordance with Islamic Economic principles.
Co-Authors Adha, Raju Adlia Yuannisa, Rizka Afifa, Adinda Agnesia, Inge Ahmadi Bi Rahmani, Nur Ahmarani, Putri Aini, Zahratun Al Masri, Anas Zahir Almasri, Anas Zahir Almi, M Fikri Amanda, Reydina Pasya Anantha, Agung Andiyanto, Sakti Andrean, Piter Andri Soemitra Anggraini, Sheila Annisa Khumaira Anshari, Habilla Arianti, Alya Ariska, Ella Arnanda Marpaung, Taufik Ashaari , Taslam Atika Atika Atikah, Rahmi Awaliyah, Annisa Fitri Azizah, Nurwafiq Batubara, Yennika Bi Rahmani, Nur Ahmadi Br Perangin-angin, Siska Dalimunthe, Muhammad Yunus Dinanti, Egicha Putri Wayuling Dini Anggraini, Dini Fajarillah Sitohang, Sahala Fakhri, Muhammad Hafizhan Febrianda, Annisa Fitra, Teguh Haikal Fitri, Desi Elisa Fitri, Heldia Fitri, Mulyana Gaja, Enita Indramayani Hakim, Muhammad Luqman El Hanafi Hamonangan, Muhammad Harahap, Afni Haryanti harahap, siti khodijah Hasibuan, Indra Mualim Hasibuan, Reni Ria Armayani Hayati Harahap, Salwa Hrp, Khairunnisa Aulia Hsb, Rahmad Raja Martua Hutauruk, Mutia Salwa Isnaini Harahap Ivanka, Meitia Jambak, Putri Andriani Juliana Nasution Khair, Ikhwanul Khairani, Devia Astry Khairunnisa Khairunnisa Kurnia, Ahmad Kusnadi, Hafidah Ayu Lidia, Risa Lubis, Aulia Nurrahmah Lubis, Dian Zahra Syahfitri Lubis, Husnul Khotima Lubis, Ilham Habibi Lubis, Muhammad Azizi Akbar Lubis, Riska Amalia M. Ridwan M. Ridwan Malahayati Malahayati Malasyi, Sibral Marliyah, Marliyah Meivi, Sandrina Muhammad Adam, Muhammad Muhammad Arif Muhammad fauzan Muhammad Lathief Ilhamy Nasution Muhammad Muslim, Muhammad Muhammad Ramadhan Muhammad Ridwan muhammad Syahbudi, muhammad Muhammad Syukri Albani Nasution Muhammad Yafiz, Muhammad Munandar, Arief Mutiara Dewi, Mutiara Najiyah, Chindy Jihan Nasution, Fathiya Syahidah Nasution, Hastiani Nasution, Husairi Muhammad Nasution, Inayatul Widad Nasution, Juliana Nasution, Lis Mawarni Nasution, Muhammad Idris Nasution, Najlah Kholilah Nasution, Rizka Nasution, Silvia Zahra Nasution, Trisna Aulia Husna Ningsih, Nur Widya Nst, M.Yazid Mufhty Nst, Mhd Khairul Anhar Nst, Rivaldi Ahmad Nuraisah Nurlaila Nurul Hasanah Nurul Inayah Okta Distira, Muhammad Feri Oktadistira, Muhammad Feri Pasi, Kurnia Utami Pinem, Syukri Aiman Pranoto, Jiko Pratama, M. Aldi PUTRI WAHYUNI Rafiqoh Lubis, Nurul Rahma, Aulia Rahma, Maulida Rahmani, Nur Ahmadi Bi Rahmi Syahriza, Rahmi Ramadhana, Rizki Rambe, Salsabila Ramlan, H. Rangkuti, Laila Rahmayuni Rivai, Andri Romadhoni, Fajri Sabila, Wan Shalah Sabrina, Tri Wina Saharah Piliyang, Riza Sahmiar Pulungan, Sahmiar Samri Juliati Nasution, Yenni Saparuddin Siregar Saputra, Jaka Saputri, Yuliana Saragih, Nadya Zahwani Sari, Windy Adinda sati, Dea sarah Satrya Mutthaqin, Muhammad Siagian, Riza Rasyid Siagian, Salsabilla Siburian, Nelsi Agustina Silviany, Ratih Sirait, Fitri Haraya Sirait, Frida Yanti Siregar, Eva Syahrida Siregar, Safa Maisyarah Sitepu, Fatiya Febina Sitompul, Gandhi Sulaiman Suwitra, Irshadi Fariz Syahputra, Zulian Tambak, Ayub Tanjung, Ahmad Fuadi Taufiq Taufiq Tho’in, Muhammad Tobing, Iqbal Fahri Ujung, Siti Khoiriyah Karina Wati, Patma Wulandini Sagala, Putri Yulia Febrianti Yuni Lubis, Syafrina Yusrizal Yusrizal Zahrina Dharmawan, Annisa Zayanti, Cindy Aulia