Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of Decision Support System Research Jurnal Inovasi Artificial Intelligence & Komputasional Nusantara
Abdi Rahim Damanik
Unknown Affiliation
Computer Science & IT Education Mathematics

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Decision Support System Research

 1 
Penentuan Lip Balm Terbaik untuk Bibir Kering Menggunakan Metode ELECTRE Berdasarkan Preferensi Konsumen Cici Melisa Rizki Panjaitan; Angela Parhusip; Lidiya Adeliya Nababan; Natasya Pramuda Ananta; Abdi Rahim Damanik
Journal of Decision Support System Research Vol. 2 No. 3 (2025): May 2025
Publisher : ADA Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64366/dss.v2i3.99

Abstract

This study aims to determine the best lip balm for consumers with dry lips using the Elimination Et Choix Traduisant la Réalité (ELECTRE) method based on consumer preferences. In the modern era, the growing awareness of skin health and environmental sustainability encourages consumers to be more selective in choosing lip care products. However, the numerous criteria involved—such as moisturizing effectiveness, price, ingredient safety, sustainability, and consumer preferences—often make the decision-making process complex. Therefore, the ELECTRE method is applied to assist the selection process objectively by considering multiple criteria simultaneously. This research involves five lip balm product alternatives, namely WARDAH Everyday Fruity Sheer Lip Balm (A3), EMINA Oh So Kissable Tinted Balm Stick (A4), Vaseline Lip Therapy (A5), Maybelline Baby Lips (A1), and Nivea Original Care (A2). The analytical stages include data normalization, criteria weighting, construction of concordance and discordance matrices, and the formation of a dominant aggregation matrix to determine the final ranking. Based on the calculation results, WARDAH Everyday Fruity Sheer Lip Balm (A3) and EMINA Oh So Kissable Tinted Balm Stick (A4) achieved the highest dominance value of E = 4.00, indicating superior performance in moisturizing ability, ingredient safety, and alignment with consumer preferences. These findings demonstrate that the ELECTRE method is effective for quantitatively determining the best cosmetic products and can serve as a reference for consumers in choosing optimal lip balm products and for manufacturers in developing products that better align with market needs.
Co-Authors Angela Parhusip Cici Melisa Rizki Panjaitan Heru Satria Tambunan Indra Gunawan Lidiya Adeliya Nababan Natasya Pramuda Ananta Sumarno . Syawaluddin Kadafi Parinduri