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All Journal Jurnal Computech & Bisnis (e-Journal) International Journal of Quantitative Research and Modeling Jurnal Pengabdian Masyarakat Tapis Berseri Nuansa Informatika Jurnal Bhakti Karya dan Inovatif Jurnal Accounting Information System (AIMS) INTERNAL (Information System Journal) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism)
Akbar, Imannudin
Sistem Informasi, Fakultas Teknologi Dan Informatika, Universitas Informatika Dan Bisnis Indonesia
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Library & Information Science Physics Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Tapis Berseri

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Pelatihan Pengenalan Cara Kerja Search Engine Marketing untuk Platfom Digital Marketing kepada siswa SMAN 16 Bandung Akbar, Imannudin; Nursyanti, Reni; Ramadhani, Muhammad Wahyu; Setiawan, Dani
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edisi April)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpmtb.v4i1.137

Abstract

Over time, companies have begun transitioning their marketing systems from conventional methods to modern approaches by leveraging the internet. This shift is further supported by the ease of accessing social media, conducting transactions, and communicating online, all of which make internet-based marketing increasingly advantageous. The massive number of internet users and the high engagement with digital media have given rise to new business potentials and opportunities, widely known as digital marketing.Digital marketing strategies are estimated to influence up to 78% of a business unit’s competitive advantage in promoting its products. It enables adaptive digital relevance across a series of marketing activities, institutions, processes, and customers. This, in turn, drives a 20% annual growth in customers transitioning to digital platforms, with younger users becoming a dominant group of consumers.Search Engine Marketing (SEM) is an online marketing strategy designed to increase website visibility on search engine results pages. SEM serves as an effective promotional tool and is one of the fastest ways to direct potential consumers to a website, as effective SEM can position a site on the first page of search engine results.
Tantangan dan Peluang Bisnis Agribisnis Digital Sinaga, Arnold Ropen; Akbar, Imannudin; Lestari, Gita Ayu
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edisi April)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpmtb.v4i1.138

Abstract

The development of digital technology has driven significant transformation in the agribusiness sector, creating new opportunities while also presenting challenges. The background of this study stems from the urgent need to enhance the efficiency and competitiveness of the agricultural sector through the utilization of digital technology. The aim of this research is to identify the challenges and explore the opportunities in implementing digital agribusiness in Indonesia. A descriptive qualitative approach was employed, with data collected through literature review and interviews with agribusiness practitioners and technology experts. The findings indicate that digitalization opens up opportunities in terms of market access, increased productivity, and distribution efficiency. However, challenges such as limited infrastructure, low digital literacy among farmers, and unequal access to technology remain major obstacles. In conclusion, to optimize the potential of digital agribusiness, a collaborative strategy involving the government, private sector, and educational institutions is needed to create an inclusive and sustainable ecosystem.
Co-Authors Acep Hendra Anggraeni, Hilma Ari Rizki Fauzi Arnold Ropen Sinaga Berly Bagoes Daniswara Budiman Dani Setiawan Daniswara, Berly Bagoes Dena Susanti Fikri Muhamad Fahmi Habibi, Chairul Himmaniah, Syahira Putri Januantara Prima, Alif Lestari, Gita Ayu Marwondo Niqotaini, Zatin Nugraha Nugraha Nugraha, Arif Bakti Nur Alamsyah Nursyanti, Reni Permata Hati, Tiara R. Yadi Rakhman Alamsyah Ramadhani, Muhammad Wahyu Reni Nursyanti Setiana, Elia Setiana, Elia Setiana Sinaga, Arnold Ropen Sinaga Syahira Putri Himmaniah Taufik Hidayah Titan Parama Yoga Venia Restreva Danestiara