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Ulandari, Ulandari
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK)

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PERSEPSI KONSUMEN TOKO ONLINE PONTIANAK KERUPUK BASAH TERHADAP LAYANAN GRATIS ONGKOS KIRIM Ulandari, Ulandari; Basri, Muhammad; Syamsuri, Syamsuri
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 12, No 11 (2023): NOVEMBER 2023
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v12i11.71883

Abstract

At the moment people prefer to shop online because the purchasing decision process is more practical. The fact is that online purchases can save time, costs, and convenience when making purchases without going to the intended store, as well as increasing competition for sellers' products or services so consumers must act fraudulently in making decisions to buy. This is due to consumer perceptions before deciding to buy approduct. The technique utilized was a quantitative strategy utilizing a populace of 128 people more than 2 years. Data collection techniques by questionnaire and desk study. In this study, data is analyzed using simple linear regression. The resultssshow consumer perception of Pontianak Kerupuk Basah online shop for free shipping services were classified as very high, namely 85.08%. This is based on the calculation of consumer buying decision indicators (awareness of problems, gathering information, weighing options, making purchasing decisions, and following through on purchases).
Co-Authors Anggrawan Janur Putra Anisa, Sinta Karisma Ariah, Ariah Ayu, Delfriana Azhari Azhari F, Rosameilina Firdaus, Wina Mukminatul Gautama, Budi Arundhati Harahap, Ali Usman Hariyanto, Nur Khairul Azwar Kirani, Nadita Liani, Alfi Lubis, Nikmah Mane, Arifuddin Mohd. Adrizal Mu'min, Muhammad Muhammad Basri Munar, Hendri nur, Indrayani OKTADINATA, ALEK Pancarani, Septina Partisya, Nesta Marienty Pratama, Adit Tio Priantono, Djody Purba, Nanda Putri Rahmat Hidayat Riyani, Anita Rosita Indrayati Sania, Chika Siti Septia, Dini Siregar, Indah Risky Sitepu, Amenda Sabarita Br. Siti Nuraini Sopa, Gita Maya Syamsuri Veronika, Jesi Widiyanti, Septi Zahara, Ristika