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All Journal Journal of Tourism and Economic Tarbiyah bil Qalam : Jurnal Pendidikan Agama dan Sains IJLHE: International Journal of Language, Humanities, and Education
Yuliyani
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Tourism and Economic

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Pengaruh ewom di Instagram terhadap minat berkunjung dan dampaknya terhadap keputusan berkunjung wisatawan di Yogyakarta (studi kasus pada akun @explorejogja) Yuliyani; Suharto
Journal of Tourism and Economic Vol. 5 No. 2 (2022): Edisi 10 Des 2022
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/ez5brw89

Abstract

This research attempts to learn the influence of electronic word of mouthon visiting interest and tourist visiting decisions through the @explorejogja account. The sample in this study revealed 137 accounts that had become followers of the @explorejogja account which were randomly selected. The data collection method used in this study is to use a questionnaire. The data obtained were then processed using descriptive analysis and path analysis. The results of this study indicate that electronic news has an effect on visiting interest and has an impact on tourist visiting decisions. This is a tour from followers of @explorejogja who felt interested and then decided to visit the object uploaded to the @explorejogja account after seeing every photo, video and positive review.
Co-Authors Jupriaman SUHARTO Suliyana Tommy Hastomo Wirandani, Bimbi Ari