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All Journal Jurnal Akuatika Indonesia Bulletin of Computer Science Research Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Ilmu Komunikasi Dan Media Innovative: Journal Of Social Science Research West Science Business and Management PRIMER: Jurnal Ilmiah Multidisiplin
Anisa, Ayu
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Journal : West Science Business and Management

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Analysis Selling Price at MSMEs Rempeyek Nok Uus Anisa, Ayu; Mulyadi, Dedi; Sandi, Santi Pertiwi Hari
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.889

Abstract

This study aims to investigate the product pricing process at the UMKM Rempeyek Nok Uus using the Cost Pricing strategy. The methodology applied is quantitative with descriptive analysis. The primary data source in this study comes from direct interviews with the owner of the UMKM Rempeyek Nok Uus. The findings of this study reveal that the prices set by this UMKM Rempeyek Nok Uus tend to be lower than those that would be set using the Cost Plus Pricing method. This occurs because the UMKM does not carry out detailed cost calculations but only bases its calculations on rough estimates. As a result, when using the Cost Plus Pricing method, which adds a 20% Margin, the resulting price becomes IDR 20,000, while the UMKM sets the price based on an estimate of around IDR 15,000 to IDR 15,500. This finding indicates that using Cost Plus Pricing with the planned Margin addition could be more profitable.
Co-Authors Abdul Razak Aiyuda, Nurul Anita, Fenny Aris Munandar Cole Deswanda, Andri Dan, Fredy C. Eldiester Dedi Mulyadi Demena, Yulianti Elisabet Diklariani, Dini Dini Restia, Novi Dwiyanti, Shafira Fadli, Uus Mohammad Darul Jamaludin . Kenepri Khoiryah, Yeni Ayu Mangando, Setiawan Mariwawo, Andi Afta Kher Muhammad Arif Prayogi, Randu Rahmadani, Solikhatul Fitri Rahman, Wahyu Rumbino, Frits N. Y. Sandi, Santi Pertiwi Hari Saptari, Mochamad Ari Sayed Fachrurrazi suminah ., suminah Suryasuciramdhan, Arfian Toyibah, Umi Tutik Handayani, Tutik Wati, Salma Melia Yanti, Alvina Guspita Zulfikar, Meiby