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Journal : Jurnal Media Agribisnis (MeA)

Pengaruh Produk dan Jasa Agrowisata Serta Teknologi Digital Terhadap Pendapatan Dan Kesejahteraan Petani Nanas Desa Tangkit Baru Kecamatan Sungai Gelam Kabupaten Muaro Jambi Damhudi, Dedi; Suandi, Suandi; Wahyuni, Ira
Jurnal MeA (Media Agribisnis) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i2.244

Abstract

Agrotourism is an integration of two sectors that support each other holistically, namely the agricultural sector and the tourism sector. It is hoped that by designating a location as agrotourism, regional original income (PAD) will increase, which will be accompanied by an increase in the income of local farmers. Through agrotourism, pineapple gardens are able to make a good contribution to the economy of Tangkit Baru Village, more specifically, pineapple farming income. The aim of this research is to (1). find out the picture of pineapple plantation agrotourism, (2). to determine the level of farmer income and (3) to analyze the factors of agrotourism products and services as well as digital technology that influence the income of pineapple farmers in Tangkit Baru Village. Quantitative research analysis method using the SEM-PLS technique with a sample size of 99 people. The results of the research show that the income level of agrotourism pineapple farmers in Tangkit Baru Village is categorized as high with a monthly income greater than the 2024 Jambi Province UMP, and the community is also on average prosperous as seen from indicators of the level of fulfillment of basic needs, social needs and development needs. Agrotourism products and digital technology has a real significant effect on the income of agrotourism farmers, while agrotourism services have an influence but not significant on the income of agrotourism farmers, because income from agrotourism services is only collected individually, there is no standard governance and rules at agrotourism locations, especially parking services.
Analisis Nilai Tambah Diversifikasi Produk Turunan Komoditas Kelapa Dalam di Kabupaten Tanjung Jabung Barat Dianingsih, Yunita; Suandi, Suandi; Ningsih, Rozaina
Jurnal MeA (Media Agribisnis) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i2.301

Abstract

The objectives of this study are (1) To describe the picture of diversification of coconut commodity derivative products, (2) To analyze added value and (3) To analyze the differences in added value obtained from diversification of coconut commodity derivative products in West Tanjung Jabung Regency. The data used in this study are primary data and secondary data obtained when the study was conducted. Sampling was carried out by total sampling (census) of 31 farmers. The data analysis method used is a descriptive method using the Hayami method of added value analysis aid table and the statistical test used is One Way Anova with the Statistical Package for the Social Sciences (SPSS) for Windows program with data on coconut commodity derivative product diversification business actors that are not the same. From the calculation, the amount of added value per production process and the profit of coconut commodity derivative products will be known and the difference between the added value obtained from the processing of diversified coconut commodity derivative products will be known. Based on the results of the study, it shows that the ratio of added value of diversified coconut commodity derivative products, namely coconut flesh raw materials (VCO) is 70.37%, coconut flesh raw materials (cooking oil) are 52.33% and coconut sap raw materials (palm sugar) are 59.64% which means that the amount of added value ratio is > 40%, then the added value is classified as high. One Way Anova test of the added value ratio between VCO products and cooking oil products has a significant value of
Analisis Sistem Penjualan Beras Bulog di Perum Bulog Kantor Wilayah Kota Jambi Tamara, Vidiya; Suandi, Suandi; Ningsih, Rozalina
Jurnal MeA (Media Agribisnis) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i2.309

Abstract

Perum Bulog is a state-owned enterprise (SOE) tasked with maintaining the availability and stability of food prices, particularly rice. Nevertheless, consumer preferences and satisfaction regarding Bulog rice in Jambi City remain questionable, especially concerning perceptions of the sales system. This study aims to analyze the rice sales system of Bulog at the Jambi Regional Office. This research employs a quantitative approach with a descriptive method, through the collection of primary and secondary data. The results show that the Bulog rice sales system is carried out through two main channels, namely direct and indirect sales. Direct sales include, the Affordable Market Movement program (Gerakan Pasar Murah/GPM), Market Operations (OP) onsignment system, distribution through public markets, as well as payment schemes such as Cash Before Delivery (CBD), Cash on Delivery (COD), and deferred payment. Meanwhile, indirect sales are carried out through distribution agents, retailers, and food aid distribution in government social programs. Direct sales have proven effective in providing SPHP rice at affordable prices for low-income communities. However, distribution still faces challenges such as limited stock at GPM locations, uneven information dissemination, and weak distribution coordination. To overcome hese obstacles, Perum Bulog has begun to utilize digital technology such as social media and WhatsApp groups in villages to rapidly and widely disseminate information to the public. These findings indicate that strengthening the distribution system, utilizing information technology, and continuous evaluation of the food subsidy program are keys to improving the effectiveness of the Bulog rice sales system in Jambi City.
Co-Authors . Agustian, . . Apriansyah Abdul Muis Muhammad Abdul Rahman Abdul Rauf ABDUL RAUF Achmad Musyahid, Achmad Ade Yulia Adipta, Marazaenal Adlaida Malik, Adlaida Adnan Adnan Afriyanti Afriyanti, Afriyanti Ajra Ajra Alam, Kamsir Algifari, Muhammad Daelami Ananda Sari, Lia Andhyka Muchtar, Andhyka Anhar Ahmadi, M. Ari Apriansyah, Ari Arie Firmansyah, Arie Arifin, Zulfartial Arya Dwi Pamungkas, Arya Dwi Aunurrahman Aunurrahman Awalia, Nurhikma Basyarudin Basyarudin Busrono, Lalu Muhammad Canaldhy, Rendy Sueztra Dasarja, Lalu Butsiawan Dedi Damhudi Dedy Hendry Dianingsih, Yunita Dina Amelia Dompak MT Napitupulu Dwa Kita, Dwa Kita Dwi Andriyani, Dwi Edwar juliartha Effran, Endy Ellita, Dian Elwamendri Emildan Pasai Euis Sunarti Faizal Daud Fakih, Firdaus Fendria Sativa, Fendria Firdaus Firdaus Fithriyah, Aliya Faizah Fitri Ida Laela Fitri, Syarifah Massuki Fitriani, Nurul Fuad Muchlis Gustiawan, Randa Gustiyana, Widiya Gwijangge, Kisena H.M. Edwar Juliartha Hadayani Hadayani Handiyanto, Teguh Tri Hariati, Neza Hartiana, Vita Hasbullah Hasbullah HD, Ernawati Hendrarto, Hendrarto Hendriansyah, Hendriansyah Heni Pujiastuti Herman Herman Heru Prasetio Husnul Aqif, Malik Fahrin Idham Idham Idris Sardi Iis Hartini Inayah Salwa, Adinda indarsih, Indarsih Irmawati Irmawati Isma Nirmala Ja'afar, Ja'afar Jalius Jalius Jasminarni Ja’afar, Ja’afar Junaidi Junaidi Jusmaryanti, Jusmaryanti Karina Auliasari Kurniawan, Riko La Ode Risman Ling Ling Susanti, Ling Ling Made Krisna Laksmayani Maria Tambunan, Maria Martina, Desi Martoyib, Martoyib Masnun Masnun Mawarzani, Safka Mawarzani, Sapka Meri Arisandi Mhaezar, Adnan Muh. Ishak Jumarang Muhammad Ardianto Muhammad Syukri Mukhlizar, Mukhlizar Mulyana, A Saputri Muzakir Nababan, Halasson Sri Mai Napitupulu, Dompak MT Nike Astiswijaya Ningsih, Rozalina Nopi, Sukris Noprianto, Juli Novita Andriani, Novita Nurhayati Nurhayati Nurhidayah Nurhidayah Nurindasari, Sri Oktaria, Fera P, Fitriana Jufri Pahmi, Saepul Rahmatia Azzindani Rakhmat, Rakhmat Ratnawati Siata, Ratnawati Ratnawaty Siata Riri Oktari Ulma RISMAN, LAODE Rokhmadiyani, Lily Rosyani Rozaina Ningsih, Rozaina Saepul Pahmi Safira, Dinda Safitri, Lili Sahabudin Sahabudin, Sahabudin Sahrial Sahrial SANWANI SANWANI, SANWANI Saputra, Rahmat Shakila, Chika Derri Felicia Silvia Mawarti Perdana Sisca Nopralia Siti Fatimah Sri Ayu Febrianti Sulistyahadi, Sulistyahadi Sumardi Efendi Surmayanti, Surmayanti Suryo Adi Wibowo Suryono Suryono Susan, Nelly SUSI LAWATI Syafri Syafri Syahrasaddin Syahrasaddin Syania, Dwi Syarifah Massuki Fitri tamara, vidiya thahir, Nuryanti Trias Novita Umi Purwanti Usman Radiana Utami, Luh Viktor Rodo Artha Marpaung Waliah, Siti Waliyah, Siti Wardhani, Kania Wihabsari, Tri Astuti Yuliana Yuliana Yun Afrinaldi Yuslainiwati, Yuslainiwati Yusma Damayanti zakky fathoni, zakky