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Journal : Lekesan: Interdisciplinary Journal of Asia Pacific Arts

The Embodiment of Mahakrya Lango Film I Nyoman Payuyasa; Nyoman Lia Susanthi; I B. Hari Kayana Putra
Lekesan: Interdisciplinary Journal of Asia Pacific Arts Vol. 5 No. 2 (2022): October
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/lekesan.v5i2.2157

Abstract

The Indonesian Institute of the Arts Denpasar (ISI Denpasar) is an arts college in Bali that is established based on the values of local wisdom and national insight in order to enrich human values. ISI Denpasar seeks to strengthen media literacy to campaign for the heritage of cultural arts values through audio-visual media to the public. In order to support the presence of this audio-visual media, the author conducted research and created a short film with the title Mahakrya Lango. Mahakrya Lango is a short film that is strengthened by a poetic narrative. In short, this film covers the journey of Balinese art and culture, the hustle and bustle of Bali, the oblivion of heritage, to the presence of ISI Denpasar as an art and cultural advisory institution. In its embodiment, this film takes several main visuals with a water background set as a symbol of the source of life, flexibility, dynamism, firmness, to fragility. The film creation method uses three stages, namely pre-production, production, and post-production. In the embodiment of the Mahakrya Lango film, the location set is Tamblingan Lake to visualize water as a source of life, waterfalls to symbolize flexibility and dynamism, and beach locations to depict celebrations.
Electronic News Gathering (Eng) Style in The Production of Dabdap Putih Village’s Profile Video I Made Denny Chrisna Putra; Nyoman Lia Susanthi; I Nyoman Payuyasa; Made Rai Budaya Bumiarta; Ida Bagus Hari Kayana Putra; Gangga Lawranta; Ketut Hery Budiyana
Lekesan: Interdisciplinary Journal of Asia Pacific Arts Vol. 6 No. 2 (2023)
Publisher : Institut Seni Indonesia Denpasar

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Abstract

This research focuses on analyzing the process of creating a profile video of Dabdap Putih Village with the application of the Electronic News Gathering (ENG style) concept as part of village branding efforts. The background of the study illustrates the change of village name from Dapdap Putih to Tista, which is considered to have a negative impact on the community's economy. In response, on January 1, 2023, the name of the village was re-inaugurated as Dapdap Putih, requiring an effective information medium to disseminate this change. The research method used is qualitative with data collection through literature studies, in-depth interviews with related parties, direct observation at profile video production sites, and electronic and non-electronic media documentation. The research analysis refers to the concept of ENG style by utilizing film production management theory and process management. The results of the analysis show that the use of ENG mode in making profile videos provides speed, flexibility in editing, and effective mobility. The production process of the Dabdap Putih Village profile video consists of three stages, namely pre-production, production, and post-production. In production management, five management process frameworks are applied: planning, organizing, staffing, leading, and controlling. In conclusion, the use of modern media technology such as village profile videos with an ENG style approach can be an effective village branding tool. With the involvement of a skilled production team, the use of this technique can increase efficiency in disseminating information and promoting village name changes, as well as showing the best characteristics of the village to the wider community.