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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Klinik: Jurnal Ilmiah Kedokteran dan Kesehatan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Evi Novita
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Online Customer Review dan Rating Terhadap Keputusan Pembelian Produk Halal Melalui Marketplace: Studi Kasus pada Mahasiswa Fakultas Syariah IAI-Nasional Laa Roiba Bogor Rio Kartika; Evi Novita; Rintari Anis Fadilah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5442

Abstract

Market places are an alternative for carrying out buying and selling activities easily because they can be done online. This research aims to determine the partial and simultaneous influence of Online Customer Reviews and Ratings on decisions to purchase halal products through the Marketplace. The population in this study were all students at the Sharia Faculty of IAI-National Laa Roiba Bogor and the samples used were based on the Tabachic & Fidell approach, the number of samples used was 35 samples. The results of the analysis show that partially online customer reviews have a significant positive effect and ratings do not have a significant effect on purchasing decisions. Simultaneously, online customer reviews and ratings have a significant influence on purchasing decisions.
Co-Authors Alfika Safitri Dessy Damayanthi Ida Ayu Putu Sri Widnyani Rina Puspita Sari Rintari Anis Fadilah Rio Kartika Surahman Surahman