Article Per Year (5 Year)
p-Index From 2020 - 2025
2.636
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDE (Journal of Developing Economies) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan RANDANG TANA - Jurnal Pengabdian Masyarakat Jurnal Bisnis Dan Kajian Strategi Manajemen Indonesian Journal of Devotion and Empowerment (IJDE) Jurnal Applied Research in Management and Business JAB (Jurnal Akuntansi dan Bisnis) Journal Economic Insights Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Jurnal Inovasi Hasil Pengabdian Jurnal Abdimas Ekonomi Terapan
Ridhasyah, Rizki
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK)

 1 
THE POTENTIAL OF INNOVATION AMBIDEXTERITY: THE ROLE OF SOCIAL MEDIA AND PHILANTHROPY IN ENHANCING THE SUSTAINABILITY PERFORMANCE OF MSME IN KENDAL REGENCY Nurhidayah, Siti Abdillah; Pujiastuti, Arum; Ridhasyah, Rizki
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 1 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i1.86523

Abstract

This research examines the impact of exploratory (SR) and exploitative (ST) innovation strategies on the sustainability performance (KK) of MSMEs in Kendal Regency within the Resource-Based View (RBV) Theory. It also explores the moderating roles of social media (MS) and philanthropy (FL). A total of 414 MSME owners or managers were randomly sampled from businesses actively using social media and engaging in philanthropy. Data were collected through questionnaires using validated constructs measured on a five-point Likert scale. Partial Least Squares Structural Equation Modeling (PLS-SEM) analyzed the data. The findings reveal that both SR and ST positively influence KK. MS strengthens the SR-KK relationship but does not moderate the ST-KK link. FL significantly enhances the effects of both SR and ST on KK. These results highlight the importance of balancing innovation strategies for sustainable performance and the complementary roles of social media and philanthropy. This study is the first to apply SEM to examine these interactions among Indonesian MSMEs. JEL: O310, O350, M140.
Co-Authors Andanawarih, Parasdya Pandhu Anggi Utami Astuti, Fitria Yuni Dwi Astarani Aslindar Haifa Hannum Arija Ikhsan Ikhsan Kareem, Yunesta Anugiatama Lukman Zaini Abdullah Mahfud Nugroho Mila, Shofiatul Nurhidayah, Siti Abdillah Nurkholik Nurkholik Nurkholik Nurma Gupita Dewi Nursafaah, Fitri Pujiastuti, Arum Setyawan, Suprihono Shofiatul Mila Stivan Harry Uniberua Tristiawan, Feri Utami, Anggi Wibawa, Tio Anta