Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat AbdiMas Management Studies and Entrepreneurship Journal (MSEJ)
Putra, Adi Jaya
Unknown Affiliation
Decision Sciences, Operations Research & Management Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Management Studies and Entrepreneurship Journal (MSEJ)

 1 
Pengaruh Harga Dan Variasi Produk Terhadap Pembelian Ulang Kembali Dengan Mediasi Kepuasan Konsumen Putra, Adi Jaya; Nur'Aeni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5214

Abstract

During the Covid-19 pandemic, people need food that is nutritious and healthy and can be stored for a long time, such as healthy instant noodles Supermi Nutrimi, instant noodles made with vegetables and rich in vitamins. The aim of this research is to examine the effect of repeat purchases on price, product variety and consumer satisfaction with Supermi Nutrimi healthy instant noodles. This research was conducted within the boundaries of the Bekasi Regency community area with a total of 105 respondents, namely consumers who consumed Supermi Nutrimi. The sampling technique used was nonprobability sampling, namely the purposive sampling method. This research tests correlation and regression with the help of SmartPLS 3.0 software which is used to test validity and reliability. This research shows that 1) The price set by Supermi Nutrimi has a positive but not significant effect on repeat purchases. 2) The variety of products offered by Supermi Nutrimi has a positive but not significant effect on repeat purchases. 3) The satisfaction felt by consumers has a positive and significant effect on repeat purchases. 4) Prices mediated by consumer satisfaction can have a positive and significant effect on repeat purchases. 5) Product variations mediated by consumer satisfaction can have a positive but not significant effect on repeat purchases.
Co-Authors Nur'Aeni Widyawati, Laili Fuji