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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Dwi Syifa Aprilian
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Economics, Econometrics & Finance

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Journal : Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

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MENGUJI KESETIAAN PELANGGAN AYAM SAWCE MASA PANDEMI COVID 19 PADA GENERASI Z Alfi Para Alfarina; Dwi Syifa Aprilian
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 3 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.321 KB) | DOI: 10.32670/fairvalue.v4i3.737

Abstract

The purpose of this study is to look at the loyalty of Sawce Chicken customers duringthe Covid 19 pandemic in generation Z by measuring customer loyalty such asmeasuring behavior, measuring maintenance costs, measuring satisfaction, measuringbrand liking and measuring commitment.This study uses a descriptive method with a qualitative approach. The populationunder study was Piksi Ganesha polytechnic students who took entrepreneurshipcourses totaling 51 people with purposive sample sampling method. The resultsshowed that Sawce Chicken managed to maintain customer loyalty by showingnumbers in the range of 78.2% - 87.12%.
Co-Authors Alfi Para Alfarina