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Milzam, Muhammad
Universitas Pekalongan
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Indonesian Journal of Advanced Research (IJAR)

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Muslim Consumer Behavior Towards the Existence of Halal Brands on Ice Cream Products Milzam, Muhammad; Veby, Az. Zahra Sherly; Rahmatika, Devi; Saputra, Arya Ajhie; Putri, Najwa Tiara Junaedi
Indonesian Journal of Advanced Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i10.11854

Abstract

This article about Muslim consumer behavior is to learn more about the existence of a halal brand on the purchase of ice cream products. This literacy says that consumer behavior is important to influencing the existence of a halal brand. The lifestyle of Muslim consumers, which are concerned about whether they are buying or consuming a product, especially ice cream, is due to a tendency to care about religious teaching (Islam). This type of study is library research conducted through the way we study books and other data sources. The research method used is a qualitative study. The results of the study state that consumer behavior has a significant impact on existence of halal brands when purchasing Walls ice cream.
Co-Authors Addi Syirfan, Muhammad Afif, Randi Ajhie S, Arya Akmalia, Farda Alilisa Rahmawati Anjarini, Ary Dwi Ardi, Pradipta Risma Rukma Ardi, Pradipta Risma Rukmana Ayu Regina, Nabila Bagastio, Andrew Choliq Sabana Danang Satrio Devi Rakhmatika Didik Ariwibowo Hakim, Mujibul Indah Hartati Komala Ardiyani Maghfiroh Maghfiroh Mahardika, Aditia Mahmudah, Dina Amalia Mohammad Sigit Taruna Muhammad Shofiyuddin Muhammad Shofiyuddin Nur Ermawati Nur Susanti Nuskan Abdi, Muhammad Putri, Najwa Tiara Junaedi Rahmatika, Devi Rizka Amalia Salman Al Farisi, Salman Sami’an, Sami’an Saputra, Arya Ajhie Sigit Taruna, Muhammad Siti Yunitarini Suseno, Akrim Teguh Taruna, M. Sigit Tiara Junaedi P., Najwa Veby, Az. Zahra Sherly Vita Paramita Wenti Ayu Sunarjo Yovita Christi