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All Journal Gorga : Jurnal Seni Rupa Rekam : Jurnal, Fotografi, Televisi Animasi Harmonia: Journal of Research and Education Visual Communication Design Journal of Urban Society´s Arts ANDHARUPA Jurnal Bahasa Rupa Panggung Halaqa : Islamic Education Journal Capture : Jurnal Seni Media Rekam Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Minfo Polgan (JMP) Jurnal Desain Komunikasi Visual Nirmana Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) VCode Serat Rupa: Journal of Design Majalah Ilmiah Bahasa dan Sastra Jurnal Bahasa Rupa
Hafiz Aziz Ahmad
Institut Teknologi Bandung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Rekam : Jurnal, Fotografi, Televisi Animasi

 1 
Analysis of Applied Manga Visual Style in an Audio Visual Advertisement: Indomie x Pop Mie Tori Kara Flavour (2024) Adie, Saffanah Azka; Ahmad, Hafiz Aziz
Rekam Vol 21, No 2 (2025): Oktober 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v21i2.13114

Abstract

Indomie released a spicy version of the premium instant ramen collection– Tori Kara flavor– in January 2024. While it serves as an addition to the initial release of the first three ramen flavors, it was advertised with Manga Visual style, unlike any other Indomie promotional releases. The advertisement was analyzed using 8 manga visual story telling techniques to further observe the role of Japanese art mediums for a non-Japanese target audience, in this case for Indonesian audiences. The role of characters, facial expressions, poses, expressive effects and motion, sense of place, world details, wordless panels and aspect-to-aspect transitions, and genre maturity creates an immersive effect towards Indonesian audience to experience a Japanese-inspired product. A big portion of Japanese visual keys was retained, with explicit and implicit behaviours still recognizable to Indonesian audiences, hence catching adolescents’ attention and increasing the level of immersiveness while watching the advertisement.
Co-Authors Acep Iwan Saidi Adhitama, Gregorius Prasetyo Adie, Saffanah Azka Agustin, Senja Aprela Aldian, Aisha Azalia Anastasia Anette Djauhari Deny Willy Dibda, Angga Dyah Gayatri Puspitasari, Dyah Gayatri Fadhila Zahra Humaira Faradilla, Nada Fiona Priscilla Tambunan, Fiona Priscilla Grahita, Banung Hermanudin, Danika Irfansyah Irfansyah Irma Damajanti Iwan Gunawan Kankan Kasmana Langga, Fathin Hanifah latifah safarina Mansoor, Alvanov Z. Munggarsari, Annisa Amalia Nuning Yanti Damayanti Ratri, Dianing Riana Cyndar Bumi Toar Rizki Taufik Rakhman Ruly Darmawan Setiawan Sabana Sitompul, Surya Habibi Sundah, Johanna Ratuwani Tri Sulistyaningtyas Vincentia Valentine Pascadian Wibowo, Yosephien Reynalda Prananda Wikayanto, Andrian Yan Yan Sunarya Yasraf Amir Piliang Zulkifli, Ahmad