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All Journal Jurnal Sinergi Jurnal Siasat Bisnis Jurnal Manajemen dan Bisnis Indonesia Syntax Idea ASAWIKA: Media Sosialisasi Abdimas Widya Karya Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Unisia Jurnal Multidisiplin Sahombu Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Ebisnis Manajemen FINANCE : International Journal Of Management Finance Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research International Journal of Islamic Business and Economics (IJIBEC)
Anas Hidayat
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Journal : Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan

 1 
Analisis Faktor Yang Memengaruhi Niat Beli Produk Skincare Halal Faisal Harits Al Habib; Anas Hidayat
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.389

Abstract

This research aims to explain what factors encourage Muslim consumers to intend to purchase halal skincare products. The sample used in this research was 210 respondents who were active students in Yogyakarta. The sampling technique uses Purposive Sampling technique. The analysis technique used is SEM (Strucrural Equation Modeling) analysis which was processed with the help of the AMOS 24 application. The variables used in this research consist of 4 variables including intrinsic religiosity, knowledge of halal products, awareness of halal products, and intention to purchase halal skincare products. . The results of this research show that there is a positive and significant influence between intrinsic religiosity, halal product knowledge, halal product awareness, and intention to purchase halal skincare products.
Co-Authors Adinda Viona Aurelia Alldila N.A. Setyaning Andi Septiaji Permana Asmai Ishak Asmirandi Noor Hudha Ayu Hema Ajeng Diwasasri Azka Syandria Sekar Maheswari Azzahra Nimas Allnesyabila Desrina Yusi. I Dicky Firdaus Dzaky Muhammad Dzulhijj Fadhil Rahmadani Faisal Harits Al Habib Fariza Altruista Pramadani Heristama Anugerah Putra Ian Phau Ivandeer Daffa Firstyansyah Jaya Addin Linando Josephine Roosandriantini Kalvin Setiawan Salim Karina Amalia Ningtyas Katherine Mizerski Khaerunisa Amalia Sofia Krisnina Dohan Limantara Lalu Supardin Lisa Listiyani Lucia Ina Trisjanti M Widyadhana Putra Nadhindra Mazda Halim Muhammad Farhan Muhammad Hafidz Sudibya Murdiyono Triwidodo Nisa Ulin Nawa Nur Aini Azzahra Rahmadani, Hana Novia Refi Primanda Roostika, Raden Roro Ratna Saddam Husein Sarah Salsabiela Suha Shaynaqu Asmi Putri Silvia Mardilla Sri Rejeki Ekasasi, Sri Rejeki Stefanus Prabani Setio syahputra, Rizky Tamamudin Virdiana Ramadhani Y.A Widriyakara setiadi Y.A. Widriyakara S Y.A. Widriyakara Setiadi Yusnia Hanna Yulistya Zaenal Arifin Zainul Muttaqin