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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Innovative: Journal Of Social Science Research
Fuadilah Habib, Muhammad Alhada
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Pemasaran Bisnis Budidaya Ikan Lele “Berkah Mandiri” Perspektif Etika Bisnis Islam Nur Laila, Mufidatun; Fuadilah Habib, Muhammad Alhada
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5968

Abstract

Catfish cultivation has great potential in this era because it is popular with the public, so quite a lot of new catfish cultivation businesses have emerged. This causes the world of catfish buying and selling business to have increasingly fierce competition, so it requires a good marketing strategy to be able to win the competition in the catfish farming business sector. Preliminary survey results found that implementing a marketing mix strategy was able to increase sales of Berkah Mandiri catfish. The purpose of this research is to describe the Marketing Strategy for the Berkah Mandiri Catfish Cultivation Business from an Islamic Business Ethics Perspective which is proven to be able to increase sales. This research uses a qualitative descriptive research type. Data collection techniques include interviews, observation and documentation, then data analysis is carried out. Data analysis which includes the stages of data condensation, data presentation and drawing conclusions. The results of the research found that the Berkah Mandiri catfish farming business succeeded in increasing sales with the 7P marketing mix strategy (product, price, place, promotion, people, processes and physical evidence) in the form of selling good quality and healthy catfish of various types, providing price based on fish quality and negotiable selling price, easy to reach location, opening a sales stand in the market, having a suitable environment for cultivation, promoting by word of mouth and social media (WhatsApp and Facebook), skilled human resources with a high work ethic , choosing superior catfish seeds, providing good catfish feed, paying attention to the quality of the pond water, handling pests and diseases, the fish harvesting process is in accordance with safe harvest procedures, the pond is cleaned once a week, the size of the pond is divided into several sizes ( according to the age of the fish) and the pond looks clean. There are 5 principles of Islamic Business Ethics that are applied, namely; honest and trustworthy, accurate in weighing and avoiding gharar, mutually beneficial, voluntary in buying and selling and not badmouthing other people's business. Keywords: Marketing Strategy, 7P Marketing Mix Strategy, Islamic Business Ethics
Pengaruh Net Profit Margin (NPM), Return On Asset (ROA), Earning Per Share (EPS), dan Debt to Equity Ratio (DER) terhadap return saham sektor consumer goods industry pada Bursa Efek Indonesia periode 2017-2021 Indriawati, Ella; Hidayati, Amalia Nuril; Fuadilah Habib, Muhammad Alhada
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 9 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.017 KB) | DOI: 10.32670/fairvalue.v4i9.1576

Abstract

The rapid development of technology is now attracting the attention of potential investors to invest in the capital market. The expectation of investors in investing is to obtain a high level of profit regardless of the risks involved. The purpose of this study was to examine the effect of net profit margin (NPM), return on assets (ROA), earnings per share (EPS)and to equity ratio (DER). on returns stock consumer goods industry listed on the IDX in 2017-2021. The population in this study amounted to 74 companies registered in the consumer goods industry, with a total sample of 8 companies through purposive sampling technique. The use of data is taken from secondary data, namely annual report that has been published. This research method uses a quantitative approach while the type of research is associative. Based on the research conducted using the t test, it was found that all variables had a significant effect except the DER variable. While the f test shows that all variables NPM, ROA, EPS, and DER have a significant effect on the Returns.
Implementasi Strategi Bauran Pemasaran dalam Upaya Meningkatkan Omset Penjualan di Home Industry Ayunda Cake Lukmanasari, Ayuk Kristiana; Fuadilah Habib, Muhammad Alhada
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Implementasi Strategi Bauran Pemasaran dalam Upaya Meningkatkan Omset Penjualan. Penelitian ini merupakan penelitian deskriprif melalui pendekatan kualitatif dengan menggunakan sumber data pimer dan sekunder. Teknik pengumpulan data yang dilakukan melalui teknik wawancara, observasi, dan dokumentasi secara langsung di Outlet Ayunda. Tepatnya di Dusun Bakah, Desa Mergayu, Kecamatan Bandung, Kabupaten Tulungagung, Jawa Timur. Teknik penentuan informan pada penelitian ini menggunakan teknik purposive. Teknik analisis data dengan tahapan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Pemeriksaan keabsahan data menggunakan triangulasi teknik dan triangulasi sumber. Berdasarkan penelitian yang telah dilakukan, didapatkan hasil bahwa strategi  pemasaran  yang dilakukan home industry Ayunda Cake untuk meningkatkan volume penjualan dan kemampuan bersaing dengan produknya telah berjalan dengan baik dengan menggunakan strategi bauran pemasaran 7P yaitu, meningkatkan kualitas dan varian produk, penyesuaian harga sesuai kualitas, promosi melalui platform media sosial seperti Instagram, Whatsapp, Facebook dan memasang spanduk desain, tempat yang nyaman, bersih, mudah diakses, memberikan pelatihan kepada karyawan, melakukan proses produksi yang rinci, serta memberikan bukti fisik produk yang ditampilkan di dalam etalase toko. Keberhasilan strategi yang telah diterapkan Ayunda Cake dalam meningkatkan penjualan, dapat menjadi contoh bagi usaha sejenis untuk meningkatkan volume penjualan dan daya saing produk melalui strategi bauran pemasaran.
Co-Authors Amalia Nuril Hidayati Indriawati, Ella Lukmanasari, Ayuk Kristiana Nur Laila, Mufidatun