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All Journal Journal of Aceh Physics Society Jurnal Ilmiah Dikdaya International Conference on Languages and Arts Jurnal Biotek MDJ (Makassar Dental Journal) Jurnal Pasar Modal dan Bisnis JURNAL ABDIMAS TRIDHARMA MANAJEMEN Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Life Science JELT: Journal of English Language Teaching Jurnal Pengabdian Inovasi Masyarakat Indonesia Jurnal Motivasi Pendidikan dan Bahasa Journal of Linguistics, Culture and Communication Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Pengabdian Masyarakat Manage Jurnal Teknologi Bank Darah
Nurul Fitri
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Jurnal Manajemen Kewirausahaan dan Teknologi

 1 
Penerapan Bauran Pemasaran dalam Meningkatkan Volume Penjualan Produk Udang Beku di Pt. Dachan Mustika Aurora Nurul Fitri; Sulkifli Sulkifli; Nur Alam Kasim
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 3 (2024): September : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i3.328

Abstract

One of the efforts made by the company to increase and optimize its sales volume is by implementing a marketing mix which has a combination of four variables or activities which are the core of the company system, which consists of: product, price structure, promotional activities, and distribution system. The aim of this research is to determine the influence of marketing mix variables in increasing sales volume. The type of research used in this research uses a quantitative approach. The population of this research is employees from the buyer. The sampling technique used purposive sampling with a sample of 11 respondents. The analysis technique in this research uses multiple linear regression with SPSS version 22. The results of this research show that the marketing mix as a whole has a simultaneous effect on increasing sales volume through f testing. This is proven by the calculated f value of 36.898 > f table 4.965, while the significant value of f is 0.000 < α = 0.05. From the results of the t test, product, price, promotion and place has a positive and significant effect on sales.
Co-Authors , Arief Maulana Sanny Ade Pirma Bahri Afrida , Nina Ahmad Syukri Aminuyati Asma Ariska Atmazaki Atmazaki Bothy Dewandaru Desli Natalia Barus Edy Fitriawan Syahadat Elin Yusibani Eunike Sintia Evi Yufita Farah Dhiyah Alfini Sarnyoto Gatot Suhartono Gesa Sepritiani H. Marjuni Hani Andini Hudi Hernawan Hustarna Hustarna Irene Edith Rieuwpassa Laely, Nur Meutia, Cut Intan Muhammad Dhani Ardha Muhammad Fachrizal. Nabila Widiawati Nova Ria Ningsy Nur Agustiningsih Nur Alam Kasim Nur Azizah Qurratul Aima Rachmawati Rachmawati Risma Pramudia Ningtyas Safei Safei Salmanto Salmanto Saprizal Hadisaputra Sopia Novitasari Sri Wahjuningsih Tetra Anestasia Putri Wahyu Aji Ramadhan Wahyu Dede Gustiawan Wahyu Ibnistnaini waridatun nisa Wennyta Wennyta Wennyta Wennyta