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Jessica
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Journal : Jurnal Ilmiah Niaga Bisnis Elektronik

 1 
ANALISIS PENGARUH BRAND IMAGE, VANITY SEEKING DAN MATERIALISM TERHADAP MINAT BELI ULANG JASA KECANTIKAN (STUDI KASUS PADA KIMLY AESTHETIC CLINIC DI PANGKALPINANG) Jessica; Medinal; Ruben Manullang, Rizal
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 1 No 1 (2021): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v1i1.154

Abstract

This research was entitled: “Analisis Pengaruh Brand Image, Vanity Seeking Dan Materialisme Terhadap Minat Beli Ulang Jasa Klinik Kecantikan (Studi Kasus Pada Kimly Aesthetic Clinic di Pangkalpinang)”. The background of this research is based on existing phenomena showing that the competition among face and beauty clinic during the pandemic. The purpose of this study was to determine and examine the effect of brand image, vanity seeking, materialism on repurchase intention, both simultaneously and partially. The method of research is a descriptive quantitative study with a sample size of 51 respondents. This study has three independent variables; brand image, vanity seeking, and materialism. The dependent variable was labeled as a repurchase intention. Testing instruments are using validity and reliability tests. The data analysis method used in this study is Multiple Linear Regression Analysis using the F-test along with Simple Linear Regression with T-test. Also the researcher use an analysis of the Coefficient of Determination (R2) in order to provide empirically the ability to explaining the dependent by three independence variables simultaneously. The results of the research on the independent variable brand image (X1) obtained t-count 1,485 < t-table 1.677, vanity seeking variable (X2) with t-count 2,672 > t-table 1.677 and materialism variable (X3) with t-count 3,904 > t-table 1.677. Therefore, a brand image does not have a partial effect towards a repurchase intention,, a vanity seeking has a partial effect towards repurchased intention. Also, the study stated if digital materialsim also has a partial a partial effect towards repurchase order. The results of the F-test show that F-count 52.758 > F-table 2.80. This means that the independent variables (brand image, vanity seeking and materialism) simultaneously have an affect towards the dependent variable (repurchase intention). The test results of the Coefficient of Determination (R2) show Adjusted R-Square 0.756 or in other word, that repurchase intention variable can be explained by variables brand image, vanity seeking and materialism by 75.6%. While the remaining 0.244 or 24.4% can be explained by other variables outside the research variables.
Co-Authors Adelia Bella Saputri Agustin Widjiastuti Ahmad Alden Nelson Almaszahra, Annisa Naufal Amelia, Sesa Andrianto Andrianto Iskandar Anita Apriliana, Putri Ardi Ardi Arikrisanda, Athifa Ayu Erlian Ayuningtyas, Rosida Dwi Aziz, Nur Bembi Jonatan Buntuborrong, Yunovisri Valenrio Chandra, Budi Charles Charles Christian, Natalis Chusnul Intan Davita Sitanggang, Ester Nathania Deandra N. Alyshia Delfina Muthia Sabella Demsa Simbolon Digdowiseiso , Kumba Djuranovik, Evelyn Elwisam Etty Murwaningsari Eva Monica, Eva Evelyn Febriandini Adha Ferry Vincenttius Ferdinand Gloria Julyta Haidar Hilmy Hanggara Arifian Herlia Amia Idhzha Wira Yudha Ikat Tri Hawani Inayah Amira Zahrah Irma Ayu Pola Pakpahan Irwansyah, Joni Istianingsih Jacobs, Christin Yosefin Jenifer Jessica Jessica Jonardi, Kevania Rena Kartina Pakpahan Kenneth Kaleb Krisyadi, Robby Laode Rijai Lengkong, Kathleen Maidjesta Lithrone Laricha Salomon M. Yunan Hidayat Maria Charisse Audrey Ginta Medinal Meylisa Permata Sari Muhammad Fadhil Raksiwi Muhammad Ferdian Akri Pratama Mustikarini, Carolina Novi Nabila Arinov Mey Nathania Davita Sitanggang, Ester Ngadiman Ningsih, Lakshmi Jaya Novi Yanti Nugroho, Fajar Prianto Nur Tjahyo Eka Darmayanti Oktovia , Sendy Olivia Kristianti Kusuma Pannaausten, Davin Pranata, Jimmy Angga Prayogo, Andi Bagus Priscillia Chandra Purba, Wanda Angelia Fenensia Putri Salsabilla R. Rahaditya Rafa Fiddina Julia Raymond Tjiwidjaja Repki Trinda Putri Rince Monica Hutagalung Ruben Manullang, Rizal Salim, Philander Senly Simarmata, Allwin M. Siregar, Feby Yoana Susan Grace Nainggolan Syahputra, Fikry Prastya Tedjokusumo, Dave Tompo, Cherilyn Cristine Trida, Trida Utomo Waruwu, Netral Jaya Wibawa Prasetya Winda Agnesta YANTO Yo, Sacca Kumalasari Yohan Chandrasukmana Yohana FCP Meilani Yunandhia Rainissa Zamralita