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Nurliah
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Journal : Jurnalika : Jurnal Ilmu Komunikasi

 1 
Analisis Resepsi Fanbase "Kelelawar" terhadap Transformasi Identitas (Rebranding) Band .Feast Maulana, Isa; Nurliah
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika92227

Abstract

This study aims to analyze the reception of the "Kelewar" fanbase towards the identity transformation or rebranding carried out by the band .Feast. This transformation includes changes in aesthetics, ideology, and musical direction that are quite significant, and have caused various responses from fans. Using a qualitative approach with the reception analysis method according to Stuart Hall, this study classifies audience responses into three categories: dominant-hegemonic, negotiation, and opposition. Data were collected through in-depth interviews with active fanbase members, as well as documentation of their interactions on social media. The results of the analysis show that most fans are in a dominant-hegemonic position by fully supporting the changes, the rest are able to accept some elements of the changes while questioning the new values ​​brought by the band. There are also fans who reject it, because they feel that the forum for political critics with a commercial style has been lost. This study shows that the fanbase is not only passive, but active in reinterpreting the new symbols and identities offered by the artist. These findings strengthen the importance of the audience perspective in the study of popular culture, especially in the context of Indonesian independent music.
Co-Authors Abd. Rajab Abdul Rahman Afif Zuhdy Idham Agusriadi, Ferri Amar, Fahri Apriani, Gita Astutiwati Awalia Aziz Ayu Adhita Damayanti Azwar Anas Chandrika Eka Larasati Devi Dwi Dilla Edwin Jefri Eni Hidayati Fadli Syamsuddin Gigentika, Soraya Hairunnisa Hidayat, Paramitha Putri Ibadur Rahman izzatul mauli Jaka Farih Agustian Jumalia Mannayong Juwita Maulani Kezia Arum Sary Kheyene Molekandella Boer Khumairoh, Ai Syarifah Kinanthi Riandifa Lalu Ferdi Alfarisi Murdin Linda Adriani Lisma Dewi Lucy Hou Lisa Lukman Samboteng Mahardika Rizqi Himawan Marisda Marliana, Isnaini Maulana, Isa Maulidya, Sarah Meutia Chaizuran Muhammad, Harry Isra Murniati Muslihuddin Aini Nyoman Widi Artha Putra Paryono Purwanti, Silviana Putri Namira, Amadhea Rhojim Wahyudi Rifqy Wardana Rika Rahmatillah Rina Juwita Rina Juwita Risna Putri Rizky Rahmayanti Rohana Sadikin Amir Saptono Waspodo Sary, Kezia Arum Sholihati Lathifa Sakina Silviana Purwanti Siti Rabiah Sitti Hilyana Sitti Hilyana Situmorang, Ferdinand Christianto Soraya Gigentika Sri Susanti Abdullah Sucipta, Johantan Alfando Wikandana Supriyanto Tania, Casandra Tilahunga, Sukirman Dj Wiwid Andriyani Lestariningsih Yuriatson Jubhari Ziya Ibrizah