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All Journal Jurnal Manajemen Bisnis Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Creative Research Management Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi JPM: JURNAL PENGABDIAN MASYARAKAT JURNAL ILMIAH GLOBAL EDUCATION Journal of Applied Sciences in Travel and Hospitality Innovative: Journal Of Social Science Research Jurnal Penelitian Pendidikan Indonesia Society
Alimin, Erina
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Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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INCREASING PRODUCT SALES THROUGH DIGITAL MARKETING AND BRAND AWARENESS IN THE DIGITAL ERA Sudirjo, Frans; Hendrayani, Eka; Djakasaputra, Arifin; Juliana, Juliana; Alimin, Erina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11065

Abstract

This research is motivated by the importance of product sales to increase revenue, create profits and support company growth. The aim of this research is to determine and analyze the increase in product sales through digital marketing and brand awareness in the digital era. The research design used in this research is descriptive quantitative with a survey method, collecting research data using a questionnaire. The population in this study is the Indonesian population who fall into the age category of generation Z and the millennial generation who use Uniqlo products. The sample in this study was 100 people. The instruments used have been tested for validity and reliability. The collected data was tested using the classic assumption test and multiple linear regression test. The results of this research show that 1) Digital marketing has a positive and significant effect on product sales in the digital era, 2) Brand awareness has a positive and significant effect on product sales in the digital era, and 3) Digital marketing and brand awareness have a positive and significant effect on product sales in the digital era. The findings of this research suggest that if a company wants to increase product sales, the company must also increase digital marketing and brand awareness.
THE INFLUENCE OF USER INTERFACE ON PURCHASING DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE Hermawan, Hermawan; Sari, Efti Novita; Alimin, Erina; Sari, Mila Diana; Tawil, Muhamad Risal
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13947

Abstract

This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as initial milestones for finding novelty and strengthening the research gaps that exist in this research. The data used in this research was distributed to 400 Owner of Madura Store spread throughout Indonesia. The questionnaire distributed contained 5 statements on 16 questions, namely strongly agree sentences, agree sentences, normal/average sentences, disagree sentences, and strongly disagree sentences. These data were analyzed using the smart PLS 4.0 analysis tool with the hypothesis below. The result in this article show the hypothesis which started from the researcher's assumptions, namely the User Interface variable, can have a positive relationship direction and a significant influence on Purchasing Decisions can be proven because the P-Values value is positive and is below the level the significance of 0.05 is 0.009. This can be caused by the simplicity of the system and the ease of product transactions, enabling consumers to immediately make purchasing decisions. Apart from that, the next column shows that the Brand Image variable can strengthen the influence of the User Interface variable on purchasing decisions because the P-Values value is positive and is below the significance level of 0.05, namely 0.000, which is more significant than the direct test of 0.009. Thus, it can be concluded that the first and second hypotheses in this research can be accepted and proven. Keywords: User Interface, Purchasing Decisions, Brand Image
Co-Authors Abdullah, Siti Intan Nurdiana Wong Ahmad Fadli Ahmad Nouvel - AMIK BSI Purwokerto Ahmad Nouvel - AMIK BSI Purwokerto Ali Syah Putra Amin Hou Aprih Santoso Arief Rachman Barick Ahmad Setiawan, Barick Ahmad Ciptawan, Ciptawan Debora Tambunan Djakasaputra, Arifin Djunaidi, Firman Gazali Donny Dharmawan Edward, Yusuf Ronny Fadillah, Tri Dessy Ferliyanti , Herlina Frans Sudirjo Gurhanawan, Gurhanawan Hendrayani, Eka Herbenita, Herzalina Hermawan Hermawan Ismail, Andy Jocelyn, Ivana Juliana Juliana Khong, Rifin Kosasih, Hengky Lila Maria Kaban Luh Komang Candra Dewi Meilani Meilani, Meilani Mila Diana Sari, Mila Diana Muhamad Risal Tawil Nasib Nuri Aslami Sabalius Uhai Salqaura, Siti Alhamra Saputra, Jumadil Sari, Efti Novita Sattar Sattar, Sattar Susanti, Melly Susanto Susanto Susilowati, Teti Tanny , Felix Emmanuel Toni, Nagian Yanti Setianti