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All Journal Pythagoras: Jurnal Matematika dan Pendidikan Matematika Journal of Marine and Aquatic Sciences Jurnal Perikanan dan Kelautan The Journal of Experimental Life Sciences (JELS) Jurnal Sains Dasar Jurnal Sains dan Teknologi LiNGUA: Jurnal Ilmu Bahasa dan Sastra Jurnal Buana Informatika JSI: Jurnal Sistem Informasi (E-Journal) Jurnal Kelautan : Indonesian Journal of Marine Science and Technology Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Mahasiswa FEB AKSIOMA: Jurnal Program Studi Pendidikan Matematika Journal of Innovation and Applied Technology REKAYASA JHP17 (Jurnal Hasil Penelitian) Jurnal Psikologi Perseptual Jurnal Sumberdaya Akuatik Indopasifik JFMR (Journal of Fisheries and Marine Research) Jurnal Penelitian Pendidikan IPA (JPPIPA) BASINDO : jurnal kajian bahasa, sastra Indonesia, dan pembelajarannya Indonesian EFL Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA SINTECH (Science and Information Technology) Journal Jurnal Representamen Edukasi Islami: Jurnal Pendidikan Islam Jurnal Teknik Informatika UNIKA Santo Thomas Conference on Innovation and Application of Science and Technology (CIASTECH) Samakia: Jurnal Ilmu Perikanan Jurnal Keperawatan Suaka Insan JuSiTik : Jurnal Sistem dan Teknologi Informasi Komunikasi Aquacultura Indonesiana Psikoislamedia : Jurnal Psikologi PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Journal of Aquaculture and Fish Health SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Surya Medika: Jurnal Ilmiah Ilmu Keperawatan dan Ilmu Kesehatan Masyarakat Journal Of Aquaculture Development and Environment Jurnal Abdi Insani Jurnal Perikanan Pantura JSMARTech : Journal of Smart Bioprospecting and Technology Aiti: Jurnal Teknologi Informasi Jurnal Inovasi Pendidikan dan Sains Jurnal Dinamika Administrasi Bisnis IJPD (International Journal Of Public Devotion) Jurnal Keperawatan Muhammadiyah Bengkulu Jurnal Pengabdian Masyarakat Kebidanan LIBRIA: Library of UIN Ar-Raniry Journal of English Language and Education PSIKODINAMIKA : Jurnal Literasi Psikologi Jurnal Manajemen Mandiri Saburai (JMMS) JURNAL ELEKTRO DAN INFORMATIKA SWADHARMA (JEIS) Proceedings Series on Physical & Formal Sciences Ensiklopedia: Jurnal Pendidikan dan Inovasi Pembelajaran Saburai Jurnal Teknik Informatika Unika Santo Thomas (JTIUST) Jurnal Aquatik JURNAL BAHARI PAPADAK Indonesian Journal Of Educational Research and Review Devotion: Journal Corner of Community Service Jurnal Abdimas Musi Charitas Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Fish Health IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran Community: Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Sistem Informasi MDP Student Conference DEDIKASI : Jurnal Pengabdian Kepada Masyarakat Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan GEMAH RIPAH: Jurnal Bisnis Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS Jurnal Statistika dan Sains Data Jurnal Pengabdian Sosial Jurnal Kajian dan Terapan Matematika JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Social Society Jurnal Intelek Insan Cendikia Journal of Fisheries & Marine Hipotenusa: Journal of Mathematical Society International Journal of Studies in International Education Jurnal Perikanan dan Kelautan Critical Review of English-Arabic World Journal Jurnal Perikanan Applied Information Technology and Computer Science (AICOMS) Jurnal Ilmiah Kajian Ilmu Humaniora Advance Sustainable Science, Engineering and Technology (ASSET) Journal of Community Engagement in Health Gayatri : Jurnal Pengabdian Seni dan Budaya
Sri Andayani
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Journal : Jurnal Dinamika Administrasi Bisnis

 1   2   3 
PENGARUH BRANDIMAGE, KUALITASPRODUK, DANHARGA TERHADAPKEPUTUSANPEMBELIANDICHATIME TRANSMART RUNGKUT SURABAYA Muarifah, Indah; Mulyati, Awin; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5407

Abstract

ABSTRACT  Chatime is one of beverage products are drinks made from tea byaddinga special ingredient, which is bubble.  Thewell-known brand image, good product quality and competitive prices make Chatime beverage products rankedfirstin Bubble Drink sales.This study aims to determine and analyze the effect of Brand Image, Product Quality and Price on the Purchase Decision of Chatime beverage products in Transmart Rungkut Surabaya.   The population of this researchis all consumers of Chatime from Surabaya. Samples were taken as many as 100 people based on purposive sampling method. There sults showed that Brand Image and Price hada positive and significant effecton Purchasing Decisions. While the Product Quality does not significantly influence Purchasing Decisions. Because of the product quality is recognized as good so it does not affect the purchase decision.This study also explained that the Purchasing Decision influenced the model by25.8% while there maining 74.2% was influenced by variables or other factors not examined inthisstudy.  For example the promotion variable, service quality, location, franschise atmosphere, product quality, product variation and other variables. Keywords:Brand Image, Product Quality, Price,Purchase Decision
Pengaruh Orientasi Kewirausahaan, Inovasi, dan Kreativitas Produk terhadap Keunggulan Bersaing pada Usaha DR. Spicy Cepu Fadhillah, Islah; Novaria, Rachmawati; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5408

Abstract

ABSTRACTIn this study, the researcher will explain the test of several factors that can influence Competitive Advantage, which are Enterpreneurial Orientation, Innovation, and Product Creativity in the business of DR. Spicy Cepu. To be able to know the effect of Entrepreneurship Orientation, Innovation, and Competitive Advantage, so researcher used quantitative research methods for maximum results, with survey research using questionnaire as an instrument. The sample of this study used a non-probability sampling method (non-random sampling) using a purposive sampling technique of 100 respondents. The data analysis technique used is multiple regression analysis. The population of this study are consumers who have consumed products from DR. Spicy Cepu.Data from respondents were collected through distributing questionnaires that had been tested for Validity and Reliability Tests. From the validity test, it is obtained that the r value of all items is greater than the value of r table (0.361), so it is stated that the questionnaire is valid, and from the reliability test, the cronbach alpha value> 0.60 is obtained so that it can be concluded that the questionnaire is reliable. The results of this study indicate that all independent variables namely Entrepreneurial Orientation, Innovation, and Product Creativity have a positive influence on the dependent variable namely Competitive Advantage.Keywords: Entrepreneurship Orientation, Innovation, Product Creativity, and Competitive Advantage
PENGARUH CITRA MEREK, KESADARAN MEREK, DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MR. SUPREK SURABAYA Rantau, Aga Shanada; Andayani, Sri; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i1.5412

Abstract

ABSTRACT In this globalization era, there are many chicken-based restaurants that have sprung up in all countries, such as in Indonesia, especially in Surabaya, we have found many chicken restaurants, one of the culinary processions of chicken that many people enjoy doing is chicken geprek. With a price that is quite affordable by all people processed by many geprek chickens bought by the public. This causes many to open businesses by selling geprek chickens of the same type with different appearance to give the characteristics of the products they sell to attract consumers. Mr. Suprek Surabaya is the place of this research. The purpose of this study is to determine how much influence the brand image, brand awareness, and product innovation on purchasing decisions.               This type of research is quantitative research. The study population is consumers Mr. Suprek Surabaya. While the sample of 100 respondents used a non-probability method (non-random sampling) and data collection using a questionnaire. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that brand image, brand awareness, and product innovation have a strong influence on purchasing decisions at Mr. Suprek Surabaya. Based on these conclusions, it is hoped that Mr. Suprek Surabaya can further enhance the Brand Image, Brand Awareness, and Product Innovation variables on Purchasing Decisions to retain consumers and customers. Keywords: brand image, brand awareness, product innovation, and purchasing decisions
PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN MOTIVASI KEWIRAUSAHAAN TERHADAP KEBERHASILAN BERWIRAUSAHA ANAK MUDA DI SURABAYA Astuti, Aryani Puji; Novaria, Rachmawati; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.5191

Abstract

This study aims to determine the effect of Entrepreneurship Education and Entrepreneurship Motivation Variables on Entrepreneurial Success simultaneously, partially and as the dominant variabel. The method used in this research is quantitative research with data collection techniques using purposive sampling. Data collection techniques used are by distributing questionnaires. Young people who have received entrepreneurship courses while studiying, while the number is not known with certainty. The number of sampels obtained as many as 100 people. This research produces (1.) simultaneously the variables of entrepreneurship education (X1) and entrepreneurial motivation (X2) simultaneously have a positive and significant on Entrepreneurial interest (Y) (2.) Partially shows that entrepreneurship education has a positive but not significant effect on entrepreneurial success (3.) entrepreneurial motivation variable also has a positive and significant effect on entrepreneurial success.Keyword :  entrepreneurship education, motivation and entrepreneurial success
AnalisisKomparatifTingkat Kualitas Layanan dan Kepercayaan Konsumen terhadap KepuasanKonsumen (Studi Kasus Jasa Pengiriman Barang di J&T Express dan JNE di Surabaya) Lestari, Dwi; Andayani, Sri; Nasution, Uthe
Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i2.4631

Abstract

Abstract The reserach method used is quantitative research with comparative types. Comparative research is research that is used to compare two or more groups of a particular variable. By using a research instrument in the form of a questionnaire. This study aims to determine differences in service quality and consumer trust in consumer satisfaction at J&T Express and JNE. The population in this study are all consumer who use J&T Express and JNE shipping services. The sample in this study was that consumers in J&T Express and JNE totaled 100 people, divided into two groups, namely J&T Express 50 respondents and JNE 50 respondents.The results showed that there were differences in service quality and consumer trust in consumer satisfaction at J&T Express and JNE. On the variable service quality get positive and significant results so that there are differences. In the variable consumer trust gets positive and significant results so that there are differences. On the variable consumer satisfaction gets positive and significant results. Keywords : comparativeanalysis,service quality, J&T Express,consumer trust,JNE
Analisis Komparasi Personal Selling, Advertising Terhadap Keputusan Pembeli Produk Rokok Djarum Dan Rokok Gudang Garam Di Surabaya Rusdiana, Novita; Andayani, Sri; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v7i2.5872

Abstract

ABSTRACTThis study aims to determine whether there are differences between personal selling and advertising variables on the purchasing decisions of Djarum and Gudang Garam cigarette products in Surabaya. This study uses quantitative methods with sampling aimed at consumers who have made a decision to purchase Djarum and Gudang Garam cigarettes, the number of samples is 100 respondents who are divided into two, 50 from Djarum respondents and 50 from Gudang Garam respondents, data collection using online questionnaires or google forms. And testing tools were carried out in the form of Validity Test and Reliability Test, as well as data analysis techniques with Variance Test and Independent Sample t-Test. The results obtained from this study indicate that: 1. There is a significant difference in the personal selling variable on Djarum and Gudang Garam cigarettes with a significant personal selling result with a probability value (Sig-t) of 0.000 <0.05 which is accepted. 2. There is a significant difference in the advertising variable on Djarum and Gudang Garam cigarettes with a significant advertising result with a probability value (Sig-t) of 0.002 <0.05 which is accepted. 3. There is a significant difference between the Djarum and Gudang Garam cigarette purchase decision variables with a significant probability of purchasing decisions with a probability value (Sig-t) of 0.001 <0.05 which is accepted.Keywords: cigarettes, differences, personal selling, advertising, buying decisions
Co-Authors ., Suleman A'yunin, Qurrota A'yunin, Qurrota Adi Sutrisno Agung Pujianto Agus Maman Abadi Agustin, Martalia Susantiana Ahmad Nizar Rangkuti Ahmaludin, Ahmaludin Aisyah, Jumrotul Alfarisi, Muhammad Asnin Ambya, Ambya Amini, Rizki Fadila Aminin, Aminin Ana Muliyana Andari, An An Andi Masriah Andi Warisno Andri Wijaya Andriyanto, Septyan Ansori, Afif Apdha Triwulan Hafsarini Aprilia Ekawati Aprilyanti, Salsabila Ardian, Asep Aan Arief Wardhany, Vivien Arif Darmawan Arifin, Nasrullah Bai Arliansyah, Adinda Amirah Asiyah, Ai Aas Siti Asroful Anam Astuti, Aryani Puji Astutik, Lidia Asus Maizar Suryanto H Ating Yuniarti Attabik M. Amrillah Attabik Mukhammad Amrillah Aulia Rahman Aulia Rahmawati, Aulia Ayun Maduwinarti Badriyah , Umi Nurul Baiti Lailatul Maghfiroh Budianto Budianto Cendyta, Gloria Patri Cindi N, Enggar Damayanti, Inka Dana, Titis Semara Dedi Saputra Dewi Susylowati Diana Aisyah Diana Arfiati Dinata, endric Sayogo Djamilah Bondan Widjajanti Dwi Candra Pratiwi Dwi Lestari Dwi Retno Andriani Edy Syafril Hayat Efendi, M Harja Effendy, Ellena Ekwan, Deflimai Elfa Afiani Ellana Sanoesi Epi Parela Erdalaila, Erdalaila Erni Puspanantasari Putri, Erni Puspanantasari Ertikasari, Nuning Eva, Nur Evellin Dewi Lusiana, Evellin Dewi Fadhillah, Islah Fadjar, M. Fais, Farida Farah Farida Tantiani, Farah Farida Fauziah, Asyifa Febby Rahmatullah Machrusin Ferry Prasetya Fetty Rosyadia Wachdin Filikano, Thomas Fitri Handayani Fitriyani, Liza Fuad Al Haris, Muhammad Gde Raka Angga Kartika Gracia, Yudith Gunawan, Andronikus Hadi Prayitno Hadi, Arron Mosses Jhon harahap, Lidra Ety Syahfitri Hardoko Hardoko Harianti, Tuti Hasibuan, Yusnah Hayun Manudyaning Susilo Heny Suprastyani, Heny Herman Yuliandoko, Herman Hery Ernawati Hidayat Kusuma, Dedy Hifni, Iskandar Z. Hosnol Wafa, Hosnol Hudalil, Ahmad Ida Ayu Suci Ihza Farras Faadhilah Iis Maisaroh Ilham, Mochammad Feryrul Indah Wahyuni Abida Indra Tjahyadi Islamia, Hikmatul Joko Sungkono Juanda, Eki Kanserina, Sesa Firty Kartikaningsih, Hartati Kenza Bisri Hariris Kholisna, Titin Khumairoh, An Nisa Klasmanto, Andreas Krisnawati, Silla Kumala, Dana Kurnianingsih, Asmiyati Kurniawan, Yudo Kusneti, Leni Kuswari Hernawati Lail Rosyidatul Mu'ammaroh, Nurul Latius Hermawan Lawang, Eugenia Natalia Leoni, Yalen Leyana, Mira Liah Rosdiani Nasution Lila Gardenia Linasari, Festi Lusi Marleni, Lusi Luthfie, Afrizky Karlina Lutviati, Carmelia M Firdaus M. Farid Rahman M. Firdaus M. Firdaus Machmuda, Dita Aulia Madi Hartono Maftuch Maftuch Maghfiroh, Ismi Ainul Maharani, Fadilla Riska Mahariawan, I Made Dedi Maharrani Pratiwi Maheno Sri Widodo, Maheno Sri Manudyaning S, Hayun Maria Bellaniar Ismiati Maruta, IGN Anom Maruto, Anom Marwoto, Bambang Sumarno Hadi Masfiah, Ifatul Masrul MOHAMAD FADJAR Mr. I Gede Eko Putra Sri Sentanu Muarifah, Indah Mubarok, Muhammad Nasim Muchamad Loby Lukman Muh. Sulaiman Dadiono Muhammad Dailami, Muhammad Muhammad Firdaus Muhammad Musa Muhammad Musa Muhammad Musa Muhammad Nursid Mukhtiar, Fariskika Aulia Mulyadi Mulyadi Mulyati, Awin Mulyati, Diana Juni Mulyono, Sugeng Edy Mustakim, ' Mutia Maharani Nada, Qatrunnada Azkia Nadiro, Vina Nur Nafiqoh, Nunak Nandini, Sifatul Putri Nasution, Ute Chairus Nasution, Uthe Nawangsari, Nur Ainy Fardana Niken Ayu Larasati, Niken Ayu Ningsih, Sisca Novaria, Rachmawati Noviastuti, Ega Novita, Hessy Novita, Rusma Nunik Cokrowati Nur Aini, Rofii’atul Fajriyah Nur Alvi Nur Eva Nur Hadi Waryanto Nur Laili Nur Shodiq, Moh. Nurandi, Nadiah NURIL HIDAYATI Nuskha Rahmah, Awaly Oktaviani Setya Oktaviani, Hilda Izza P, Adi Wibowo Patresna, Laelatul Nisa Perwita, Santi Indah Polisoa, Mila Utary Pradana, M. Rafieq Adi Pratiwi Restu Murti, Pratiwi Restu Pratiwi, Friska Dian Pratiwi, Maharrani pratiwi, maharrani rahayu Pratiwi, Ni Made Ida Prihatini, Nur Dini Pudjianto, Agung Pujianto, Agung Putra Nuryadin, Nikon Andalas Putra, Andreas Alessandro Fernando Putra, Renanda Baghaz D.S. Putra, Renanda Baghaz Dzulhamdani Surya Putri Puspita sari Putri, Nadyah Amelia Putri, Rani Budianawati Putri, Rinata Entonnia Putri, Siska Adelia Rahardjo, Seto Sugianto Prabowo Rahman, Firman Ali Rahmandwika, Arfian Rizky Rahmawati, Etika Dwi Rahmi Nurdiani Rantau, Aga Shanada Ratnasari, Gamarina Isti Retno Dwi Ambarwari Rizal Rifa'i, Ramanda Ahmad Rizka Fibria Nugrahani Rohimah, Afifatur Romadhona, Ihda Rozfania Rusdiana, Novita Ryansyah, Ady Ryansyah, Ady Sa'adati, Feni Tri Sahid Sahid Said, Ardi sandi pradana Saputra, Vony Savira, Riza Sa’adati, Feni Tri Selamat, Selamat Selvi Ratna Sari Septian, Andhika Rully Setiawan, Mei Shinta seto sugianto prabowo rahardjo Sianturi, Ayu Elisya Natama Silvia Anggaita Simanjuntak, Bima Aprianto Simanjuntak, Sapta Lamsihar Sisca Ningsih Siti Khomariyah, Siti Siti Mujanah Soelistyowati Soelistyowati Solihin Solihin SRI ASTUTIK Sri, Dewi Sri, Dewi Stefanus Ronie Kristiawan, Stefanus Ronie Stefany Bangun Sudaryanto, Edy Suhermanto, Achmad Suleman Suleman sulfan sulfan Sulistyawati, Maria Fransiska Sri Sulistyorinie, Dwi Ratih Sumarah, Noorshanti Supriatin, Febriyani Eka Suryaningsih Ndahawali Susantik, Susantik Syafrianengsih, Syafrianengsih Syahbuddin, Denna TIWI NURJANNATI UTAMI Tjahjono, Endro Torang Siregar Tri Ratnawati Tutut Chusniyah Wardani, Lailatul Munawaroh Dewi Kusuma Wicaksono, Garda Arif Widianti, Ayun Yanuhar, Uun Yenita, Resi Yenny Risjani Yuni Kilawati Yunita Maimunah Yusri, Thesa Adi Saputra ZK Abdurahman Baizal Zuhroh, Luthfiatus