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All Journal Jurnal Media Administrasi Jurnal Hukum dan Sosial Politik Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Epaper Bisnis: International Journal Entrepreneurship and Management Presidensial: Jurnal Hukum, Administrasi Negara, Dan Kebijakan Publik
Hendry Rumengan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Other

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Journal : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat

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Implementasi Pendidikan Kewirausahaan Melalui Inovasi Terhadap Usaha Mahasiswa Universitas Teknologi Sulawesi Utara Diana Wangania; Lady Giroth; Hendry Rumengan; Frangky Robial; Mei Hastuti; Salsabila Putri; Theresa Mamahit; Aprilia Hanse; Dwikky Putra; Yoberts Taroreh
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 2 No. 2 (2024): April : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v2i2.464

Abstract

This research aims to increase student engagement in entrepreneurial activities, with a focus on marketing and product sales strategies. The results showed that students’ interest in entrepreneurship is high, and marketing and sales skills are the main reference in implementing their business ideas. Thus, this study developed and tested practical training strategies, including product sales simulations, group work, and mentoring by business practitioners on campus. The implementation of these strategies significantly improved students’ marketing and sales skills. The results of this entrepreneurial practice provided students with valuable insights into the key success factors in entrepreneurship. The findings contribute to the practical and academic understanding of efforts to increase student engagement in entrepreneurship, particularly through the development of product marketing and sales skills, with implications that can help individual students when they want to be entrepreneurial.
Co-Authors Angely Sondakh Aprilia Hanse Christian Tarandung Diana Wangania Dwikky Putra Edwin Jacobis Frangky Robial Kharies Dwi Manossoh Purnomo Lady Grace Jane Giroth Mei Hastuti Michiko Nishino Nolvy Ruata Rivaldi Kandou Roland Londok Rosmini Wali Salsabila Putri Stephanus Stephanus Theresa Mamahit Yoberts Taroreh Yonatan Tumangkeng