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All Journal Jurnal Simantec JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Infotekmesin JITU : Journal Informatic Technology And Communication Akrab Juara : Jurnal Ilmu-ilmu Sosial ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Penelitian Sistem Informasi Jurnal Rekayasa Informasi Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Switch: Jurnal Sains dan Teknologi Informasi Merkurius: Jurnal Riset Sistem Informasi dan Teknik Informatika Mars: Jurnal Teknik Mesin, Industri, Elektro dan Ilmu Komputer Uranus: Jurnal Ilmiah Teknik Elektro, Sains dan Informatika Saturnus: Jurnal Teknologi dan Sistem Informasi Teknofile, Jurnal Sistem Informasi
Ito Setiawan
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Journal : Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)

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BUSINESS DEVELOPMENT THROUGH A BUSINESS MODEL CANVAS APPROACH AT ELFATH MSMES Erika Luthfi Afifah; Ito Setiawan
SIMAK Vol 20 No 02 (2022): Sistem Informasi, Manajemen, dan Akuntansi (SIMAK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35129/simak.v20i02.363

Abstract

Elfath UMKM is one of the UMKM in Purbalingga Regency, Central Java, which is located in Kaligondang Village. This UMKM is engaged in the production of snacks in the form of macaroni cheese. Based on the potential for product sales and also the number of MSMEs engaged in the production sector, the competition between fields is getting tighter. The problem with Elfath's MSMEs is that the business model has not been maximally implemented. So that the Elfath MSME needs to develop an ongoing business model so that later it can compete with other MSMEs. This study aims to identify the business model that is currently running in Elfath MSMEs and to develop a business model for Elfath MSMEs with a Business Model Canvas (BMC) approach and SWOT analysis. By using the BMC method, it can provide greater business opportunities by developing business models, while the SWOT analysis is used to determine the strengths, weaknesses, opportunities, and threats to these SMEs. The results of the study show that the business model currently being run by Elfath SMEs has fulfilled the 9 elements of the Business Model Canvas. Even though it has fulfilled the 9 elements of BMC, Elfath SMEs need to develop the business model by maximizing the strategies contained in the 9 elements of BMC through SWOT analysis.
Co-Authors Abdillah Teguh Permana Abdul Azis Abdul Khohar Adhim Tanfitra Adinda Arininta Loysiana Ahnaf Vanning Al Haq Akhmal Angga Syahputra Akto Hariawan Amanda Ayu Novitasari Anastasya Yuniar Aniec Anafisah Pratiwi Anindya Fidela Anjar Sylvia Rahmawati Annisa Suci Octavia Anung Supriyadi Ari Fattah Fuaddin Arindia Nur Zahra Arisanti Dwi Safitri Ariska, Ariska Nurul Habibah Asha Nuril Jannah Astrid, Astriditiya Laila Nur Fadilah Bibit Waluyo Cannes Lingga Yogario Dafa Arta Anggara Dani Khoirul Wafa Dea Lili Anggraeni Desvita, Amanda Dimas Sigit Purnomo Disi Fasa Tri Rahmawati Dita Lukitasari Diva Resti Hidayah Dwi Amelia Dwi Krisbantoro Elsa Ayunda Pratiwi Epa Latifah Erika Luthfi Afifah Excel Ervinta Desty Fadhila Intan Cahyaningrum Fahmi An Naafi Fakhrul Akif Maulana Putra Falia Nur Afifah Faozan Dwiki Ramadana Faradina Novi Lakshita Farah Fadhilah Farica Rachman, Naura Fauzan Dwicah Saputra Feishal Azriel Arya Putra Fiby Nur Afiana Fikri Aditnya Pratama Fisabilla Tidar Yoga Pratama Ghois Abdullah Akmal Gilang Satria Mahardhika Hanenda Putri Zamora Ika, Ika Komalasari Iqbal Yusuf Azhari Jenny Juniarlie Johan Suryani Kodir Kodir Kusumas Astri Anggraeni Laela Uswatun Hasanah Lailatur Rochmah Lifa Sholiah Mauly Chandra Gumilang Melida Ratna Utami Muhammad Amrizal Muhammad Asfari Alkaromi Muhammad Asnafi Alkaromi Naura Arum Kartika Nauralia Syifa Ayunda Nur Adiya, Az Zahra Dwi Nur Cahyani, Sinta Nurul Hani Oktafia Heng Huice Prayoga Pribadi Priyanti, Dika Putri Vidia Lestari Rahayu Linda Kusuma Rahmat Aji Prasetyo Ratri Ismayanti Rema, Rema Sekar Nuriani Retno Waluyo Retno Waluyo Rindiana Putri Natasya Ririt Farihatul Kamilah Risqi Faturohman Salsa Fathaturrahma Sekar Ajeng Ramadhani Septiana Nur Hidayah Setiana Dwi Maghfiroh Setyaningsih, Gustin Shafni Nur Hikma Sitaresmi Wahyu Handani Sri Wahyuningsih Titin Amelia Ulfa Inayatun Umar Abdul Abid Vellyn Chalista Elfanza Vita Dwi Utami Wahyu Dwi Purwoprasetyo Wahyu Putra Pratama Wahyuni, Novita Wahyuning Tyas Saraswati Wakhid Sayudha Rendra Graha Alrashid Widiyana Mustofiyah Yusmedi Nurfaizal Zanela Anania Syafikah Zuhriyatul Lubna