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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Journal of Business & Banking Jurnal Master Pariwisata (JUMPA) Neo-Bis Jurnal Manajemen Teori dan Terapan Journal of Management and Business Review Jurnal Ilmiah Pariwisata SINERGI: Jurnal Ilmiah Ilmu Manajemen International Research Journal of Business Studies (E-Journal) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Petra International journal of Business Studies (IJBS) Ecopreneur.12 Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Accounting and Management Journal Community Development Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Oeconomicus Journal of Economics Indonesian Journal of Cultural and Community Development Indonesia Berdaya Advances in Global Economics and Business Journal Jurnal ABDIMAS STMIK DHARMAPALA Jurnal Kedaymas International Journal of Education, Social Studies, And Management (IJESSM) Pattimura International Journal of Mathematics (PIJMath) Semanggi: Jurnal Pengabdian kepada Masyarakat Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JCSE: Journal of Community Service and Empowerment Jurnal Ilmiah Pariwisata International Journal of Business and Management Technology in Society (IJBMTS)
Mohamad Yusak Anshori
Universitas Nahdlatul Ulama Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Jurnal Master Pariwisata (JUMPA)

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Strategi Bisnis Primebiz Hotel Surabaya Menghadapi Pandemi Covid-19 Michelle Vebby Tanzil Salim; I Dewa Gde Satrya; Mohamad Yusak Anshori
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p10

Abstract

The Covid-19 pandemic has a negative impact on the tourism and hospitality sector, one of which is PrimeBiz Hotel Surabaya (PHS). The lack of income for the hotel forces hotel management to think creatively and make the right decisions to maintain hotel operations. This study aims to describe the strategies that PHS has implemented during the Covid-19 pandemic. The research method was carried out qualitatively, the data were obtained through structured interviews with key informants from management, marketing experts, hospitality experts and PHS consumers. The conclusion of this study are; first, the Covid-19 pandemic makes PHS management have to weigh income and expenditure to be balanced. Second, the marketing strategy implemented by PHS is to maximize the use of social media for all employees. Third, the strategy carried out by PHS is to continue to implement a multitasking system, employees must be able to innovate and make adjustments to conditions that occur in the future. Keywords: business strategy, hotel, Covid-19
Co-Authors Adinugroho, Mukhtar Afib Rulyansah Agustina, Heni Akhmad ‘Izzul ‘Arobi Aldo Fodyansa Ana Toni Roby Candra Yudha Andasari, Alfina ARDIANSYAH, DAVID Arifin, Ravica Ulya Azrida Ayu Rahmania Bahari, Annisa Indira Larashati Bambang Syairudin, Bambang Berlian, Bruce Dame Dhea Berto Mulia Wibawa Brumadyadisty, Garry Dennis V. Madrigal Denpharanto Agung Krisprimandoyo Dieky Adzkiya Dinita Rahmalia, Dinita Elfita, Rizki Amalia Fajar Annas Susanto Farisi, Rizaldi Al Fasila, Ira Fatikhasari, Niken Firdeana Fitrotul Ula Fodyansa, Aldo Ghofur, Moh. Abdul Hein Ko Ko Htet Heni Agustina Herwindo, Raden Denny I Dewa Gde Satrya Widyaduta Ima Kurniastuti Indrianawati Usman Ira Fasila Isqi, Isye Fadiata Istiqfari, Shintya Vira Jamilah Ahmad Jannah, Sifa Imroatun Jauharotur Rihlah Jessica Inggita Karya, Denis Fidita Khasanah, Siskha Nur Khusnah, Hidayatul Leni Yuliana Mardhotillah, Rachma Rizqina Mardiyah Anugraini Mardiyah Anugraini Mardiyah Anugraini, Mardiyah Meda Sulistyaningtyas, Febronia Melissa Tanuwijaya Michelle Vebby Tanzil Salim Mira Nirmala Gita Moch. Sahri Moh. Abdul Ghofur Mohamad Rijal Iskandar Zhulqurnain Mohammad Andri Dwi Aprianto Monica Maria Mughni, Ahmad Syafiq Muhammad Rafli Mukhtar Adinugroho Ninnasi Muttaqiin Nuzulul Fatimah Pradana, Favian Aditya Purnamawati . Puspandam Katias Puspandam Katias, Puspandam Putri, Diana Suryami Putri, Nadita Mutiara Rachma Rizqina Rachma Rizqina Mardhotillah Raden Denny Herwindo Rasyid, Reizano Amri Reny Nadlifatin Riyan Sisiawan Putra Rizki Amalia Elfita Rizki Amalia Elfita Rofifah, Jihan Safitri, Ika Santoso, Ismanto Hadi Sari, Dewi Wulan Sari, Dewi Wulan Shintya Vira Istiqfari Sholikhah, Inayatus Sufa, Siska Armawati Sukoco, Anton Sukoco, Anton Susanto, Ismanto Hadi Teay Shawyun Teguh Herlambang Tri Deviasari Wulan Udisubakti Ciptomulyono Udisubakti Ciptomulyono Ula, Fitrotul Umi Salamah Vanessa Ellena Lodan Verriana, Rusdyana Intan Verriana, Rusdyana Intan Virniasai, Putri Yuliana Viviane Langner Wahyuni, Khairi Wijayanti, Destin Rafika Yudianto, Firman Zhulqurnain, Mohamad Rijal Iskandar