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All Journal INFORMASI Jurnal Pendidikan dan Pengajaran Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Historia: Jurnal Pendidik dan Peneliti Sejarah Jurnal Pendidikan Indonesia Lingua Cultura ANDHARUPA Lekesan: Interdisciplinary Journal of Asia Pacific Arts Panggung Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Journal of Education Technology Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Capture : Jurnal Seni Media Rekam Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni JTP - Jurnal Teknologi Pendidikan Bahasa: Jurnal Keilmuan Pendidikan Bahasa dan Sastra Indonesia Jurnal Pendidikan Sejarah Indonesia Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Strategi Desain dan Inovasi Sosial Jurnal Abdi Masyarakat Indonesia Jurnal Komunikasi Islam INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY Paradigma: Jurnal Kajian Budaya Journal of Maritime Policy Science International Conference On Social Science Education Proceeding
Deny Tri Ardianto
The Rockies Film
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Capture : Jurnal Seni Media Rekam

 1 
FORM OF STANDARDIZATION AND STEREOTYPING PRACTICES THROUGH MESSAGE OF VIDEO ADS BUAVITA Narendra, Asnurul Novia; Habsari, Sri Kusuma; Ardianto, Deny Tri
Capture : Jurnal Seni Media Rekam Vol. 10 No. 2 (2019)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v10i2.2243

Abstract

This research focuses on the symbols contained in the four Buavita video ads, namely Buavita Mix Berries, Buavita Kelapa, Buavita Mangga, and Buavita Jambu. These ad videos seem to be able to segment the community into a type of society. The research aims to prove the existence of certain symbols in the Buavita advertisement video as a practice of hegemony and perpetuating gender inequality. This research uses descriptive qualitative method with four theories of cultural studies as the theoretical basis. The results showed that Buavita's ad-style healthy lifestyle became a trick of capitalism in inviting people to consume symbols and make profits. The video presentation of Buavita's advertisement is also a medium for the perpetuation of the concept of the traditional gender role that positions women as domestic agents, passive and consumptive, while men as non-domestic, active, and productive agents. 
FORM OF STANDARDIZATION AND STEREOTYPING PRACTICES THROUGH MESSAGE OF VIDEO ADS BUAVITA Narendra, Asnurul Novia; Habsari, Sri Kusuma; Ardianto, Deny Tri
Capture : Jurnal Seni Media Rekam Vol. 10 No. 2 (2019)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v10i2.2243

Abstract

This research focuses on the symbols contained in the four Buavita video ads, namely Buavita Mix Berries, Buavita Kelapa, Buavita Mangga, and Buavita Jambu. These ad videos seem to be able to segment the community into a type of society. The research aims to prove the existence of certain symbols in the Buavita advertisement video as a practice of hegemony and perpetuating gender inequality. This research uses descriptive qualitative method with four theories of cultural studies as the theoretical basis. The results showed that Buavita's ad-style healthy lifestyle became a trick of capitalism in inviting people to consume symbols and make profits. The video presentation of Buavita's advertisement is also a medium for the perpetuation of the concept of the traditional gender role that positions women as domestic agents, passive and consumptive, while men as non-domestic, active, and productive agents. 
Co-Authors A, Muhammad Abror Ady Salim Tantono Ajie, Purwoko Albert Christianus Amelia Tania Tanumihardja Anshori, Siroj Ibnu Hajar Al Arif Ranu Wicaksono, Arif Ranu Ayob, Norhayati Bambang Sulistyo Beby Kezia, Beby Bedjo Riyanto Brian Nathaniel Lesiangi, Brian Nathaniel Dewabrata, Leonardus Dian Purnamasari Dwi Anom Kusumo Dwi Susanto Emka Satya Putra Erandaru Erandaru Erandaru Srisanto Fanny Yuwono, Fanny Fatihaturrizky, Sabrina Fransiska Angelina Grace Octaviani Budihargono Habsari, SettingsSri Kusuma Habsari, Sri Kusuma Halim, Andreas Santoso Harahap, Aqiilah Bilqiis Salsabiil Henry, Welly Winata Herlambang, Rudy Wicaksono Ida Ayu Putu Sri Widnyani Ika Andayani Wijaya ilIsma, Anugrah Irfan Inocenty Loe, Yohanes B. Jefry Yosua Siswanto Jessica Jessica Jessica Laurentia Saksono Jesslyn Budianto, Jesslyn Khwanrat Chinda Kiki Anggraeni Puspitasari Koirudin, Kolik Kurniawan, Samuel Laimeheriwa, Michael Angelo Laksana, Deddy Award Widya Leni Diana Leo Agung S Mailani, Nino Melkias Maria Cayadi Mat Desa, Mohd Asyiek Mataram, Sayid Mibtadin Mibtadin, Mibtadin Mohammad Aziz Budiman, Mohammad Aziz Morris Tradana Muhammad, Fahreza Aulia Narendra, Asnurul Novia Novita Dewi Satriawan Nunuk Suryani Nurbaiti Islami Chotimah, Anisa Nurcahyanti, Desy Pangestu, Nico Paramanandana, Satrya Philipus Nicolaus Karamoy Purwantoro, Agus Putri, Febi Rahma Rahmanu Widayat Rike Irnanda Utomo Sariyatun Sariyatun Satyanugraha, Stephen Chandra Setiawan, Paulus Benny Setiawan, Putu Arista Setiono, Andreas Kevin Setyawan, Herwindo Setyawan, Paulus Benny Sri Kusumo Habsari Stevie Kristiadi Setiadarma, Stevie Kristiadi Subagja, Bagus Sudiyanto Sukmana, Paulus Kristiadi Sunardi Sunardi Surya Parulian Halim Sutimin, Leo Agung Syahputra, M. Afrillyan Dwi Syaputra, M. Afrillyan Dwi Titis Srimuda Pitana, Titis Srimuda Triana Rejekiningsih dkk Tristanto Winner, Tristanto Victor Vicitra Njoto Wijaya, Arnoldus Yuvens Wisesha, Amanda Putri Cahya Yuda, Jotika Purnama