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All Journal Jurnal Gizi dan Pangan Jurnal Agribisnis dan Ekonomi Pertanian MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Forum Pasca Sarjana Agroland : Jurnal Ilmu-Ilmu Pertanian Jurnal Ekonomi Jurnal Manajemen Teknologi Jurnal Transportasi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis WARTAZOA Indonesian Bulletin of Animal and Veterinary Sciences Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen. Semesta Teknika Jurnal Ilmiah Arena Tekstil MIX : Jurnal Ilmiah Manajemen AGROLAND: The Agricultural Sciences Journal Jurnal Sains Teh dan Kina Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Indonesian Journal of Socio Economics Warta Penelitian Perhubungan EKOLOGIA : Jurnal Ilmiah Ilmu Dasar dan Lingkungan Hidup KEK (Kajian Ekonomi dan Keuangan) STI Policy and Management Journal JURNAL PANGAN Jurnal Manajemen Civil Service : Jurnal Kebijakan dan Manajemen PNS Jurnal Agro Ekonomi Jurnal Manajemen Bisnis Jurnal Jalan Jembatan Policy Brief Pertanian, Kelautan, dan Biosains Tropika Warta Penelitian Perhubungan
Arief Daryanto
Department Of Economics, Faculty Of Economics And Management, IPB University
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Jurnal Sains Teh dan Kina

 1 
Strategic formulation to increase white tea competitiveness (Case study: Research Institute for Tea and Cinchona) Hage, Stevan Gneissanda; Daryanto, Arief; Sahara, Sahara
Jurnal Penelitian Teh dan Kina Vol 18, No 2 (2015)
Publisher : Research Institute for Tea and Cinchona

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.945 KB) | DOI: 10.22302/pptk.jur.jptk.v18i2.73

Abstract

White tea is a new product in Indonesia’s tea industry. It is a product developed by Research Institute for Tea and Cinchona in order to revive Indonesia’s tea industry. White tea has uniqueness in its relatively high price and high market demand that not affected by its high price. The increasing number from Indonesia’s middle class income could also become white tea’s new potential consumer because they put quality and health first than the price. White tea’s high price and demand attract new players in this industry. The appearence of new competitors make this in-dustry more competitive. That’s why it’s necce-sary to find a way to win the compettion and to keep the domination in the white tea industry through strategic formulation. There were two steps in strategic formulation used to produce the strategies. The first is analyzing the com-pany environment using internal factor evalua-tion (IFE) and external factor evaluation (EFE). The second is using internal and exter-nal (IE) matrix and strength weakness oppor-tunity and threat (SWOT) analysis. IE matrix showed the position of company using infor-mation from IFE and EFE. SWOT analysis resulted strategies using information from the company’s strength, weakness, opportunity, and threat. IFE and EFE showed that the company has strong internal power and good respond to external factors. IE matrix showed that com-pany is in grow and build stage. IE matrix and SWOT analysis showed that the alternative strategies for the company are market pene-tration, market development, product develop-ment, forward integration, backward integ-ration, and side integration.
Strategic formulation to increase white tea competitiveness (Case study: Research Institute for Tea and Cinchona) Stevan Gneissanda Hage; Arief Daryanto; Sahara Sahara
Jurnal Penelitian Teh dan Kina Vol 18 No 2 (2015)
Publisher : Research Institute for Tea and Cinchona

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22302/pptk.jur.jptk.v18i2.73

Abstract

White tea is a new product in Indonesia’s tea industry. It is a product developed by Research Institute for Tea and Cinchona in order to revive Indonesia’s tea industry. White tea has uniqueness in its relatively high price and high market demand that not affected by its high price. The increasing number from Indonesia’s middle class income could also become white tea’s new potential consumer because they put quality and health first than the price. White tea’s high price and demand attract new players in this industry. The appearence of new competitors make this in-dustry more competitive. That’s why it’s necce-sary to find a way to win the compettion and to keep the domination in the white tea industry through strategic formulation. There were two steps in strategic formulation used to produce the strategies. The first is analyzing the com-pany environment using internal factor evalua-tion (IFE) and external factor evaluation (EFE). The second is using internal and exter-nal (IE) matrix and strength weakness oppor-tunity and threat (SWOT) analysis. IE matrix showed the position of company using infor-mation from IFE and EFE. SWOT analysis resulted strategies using information from the company’s strength, weakness, opportunity, and threat. IFE and EFE showed that the company has strong internal power and good respond to external factors. IE matrix showed that com-pany is in grow and build stage. IE matrix and SWOT analysis showed that the alternative strategies for the company are market pene-tration, market development, product develop-ment, forward integration, backward integ-ration, and side integration.
Co-Authors - Harianto . Kuntjoro ., Harianto Aditama, Yofie Agus Maulana Amzu Rifin, Amzu Amzul Rifin Anggriani, Aulia Arde Lindung Pambudi Ari Abdul Rouf Arli Arli ASEP SAEFUDDIN Atien Priyanti Bagus Sartono Baihaki Baihaki BONAR M. SINAGA BONAR M. SINAGA Bonar M. Sinaga Bunasor Sanim Bustanul Arifin Bustanul Arifin Cila Apriande D. S. Priyarsono Darmawan, Harris Dendi Anggi Gumilang Dendi Anggi Gumilang Dominicus Savio Priyarsono Doni Yusri Dudi S. Hendrawan E. Gumbira-Said Endang Gumbira Said Eriyatno . Erliza Noor Fariyanti, Anna Fitria Virgantari Gita K. Indahsari Gumbira Sa'id Hadi K. Purwadaria Hari Rujito Harris Darmawan Harris Darmawan Hartoyo Hartoyo Hendra Saputra Heny K Daryanto Heri Susanto Hermanto Siregar Husein Slamet Ramdhani, Husein Slamet Hutagaol, Manuntun Paruliah Idha Susanti Imam Teguh Saptono Irfan Nabhani Iwan Setiawan KETUT KARIYASA Kirbrandoko Kirbrandoko Koes Pranowo Kuntjoro . Kuntjoro Kuntjoro Kuntjoro, nFN Kuntjoro, nFN Lagaida , Bugi Biruloma Lillah Wedelia Listiningrum, Septiana Luh Putu Ratna Sundari M. Efendi Arianto M. Husein Sawit M. Husein Sawit Machfud . Machfud Machfud Machfud Machfud MANGARA TAMBUNAN Mangara Tambunan Marimin , Max Antameng Max Antameng Mohamad Husein Sawit Muh. Darmin Ahmad Pella Muhammad Fauzanul Hakim Abdurrahim Muhammad Hasan Tanjung Munawar Asikin Musa Hubeis Nabhani, Irfan Nandika Aisya Pratiwi Napitupulu, Muktar Novi Rosanti Nunung Nuryartono Nurul Taufiqu Rochman Paraden Arianto Aritonang, Paraden Arianto Pella, Darmin Ahmad Rimadianti, Dini Maharani Arum Rina Oktaviani Rina Oktaviani Rita Nurmalina Rochman, E, Nurul Taufiqu Rudi Wibowo Rudi Wibowo Rudjito Rudjito Rustam Abd. Rauf Sa’id, Gumbira Sahara Sahara Sahara Saptana . Saptana Saptana Saptana, . Saptana, nFN Sari Wiji Utami Septiana Listiningrum Setiadi Djohar Siti Sundari Sjafri Mangkuprawira Slamet Muljono Slamet Muljono Sri Hartoyo Sri Utami Kuntjoro Sri Utami Kuntjoro Stevan Gneissanda Hage Stevan Gneissanda Hage, Stevan Gneissanda Subagio Dwijosumono Subhan, . Sukardi . Sukardi Sukardi Sumardjito, Herry SUNARTO Surip Prayugo Susanto, Andi Suswono Suswono Sutardjo Sutardjo Tony Liwang Ujang Sehabudin, Ujang Ujang Sumarwan Vharessa Aknesia Wati Hermawati Wibowo, Mohamad Emir Wicaksono Sarwo Edi Widyastutik Yayuk Farida Baliwati Yeti Lis Purnamadewi Yofie Aditama Zenal Asikin