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All Journal Jurnal Gizi dan Pangan Jurnal Agribisnis dan Ekonomi Pertanian MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Forum Pasca Sarjana Agroland : Jurnal Ilmu-Ilmu Pertanian Jurnal Ekonomi Jurnal Manajemen Teknologi Jurnal Transportasi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis WARTAZOA Indonesian Bulletin of Animal and Veterinary Sciences Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen. Semesta Teknika Jurnal Ilmiah Arena Tekstil MIX : Jurnal Ilmiah Manajemen AGROLAND: The Agricultural Sciences Journal Jurnal Sains Teh dan Kina Jurnal Ilmu Keluarga dan Konsumen International Research Journal of Business Studies (E-Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Indonesian Journal of Socio Economics Warta Penelitian Perhubungan EKOLOGIA : Jurnal Ilmiah Ilmu Dasar dan Lingkungan Hidup KEK (Kajian Ekonomi dan Keuangan) STI Policy and Management Journal JURNAL PANGAN Jurnal Manajemen Civil Service : Jurnal Kebijakan dan Manajemen PNS Jurnal Agro Ekonomi Jurnal Manajemen Bisnis Jurnal Jalan Jembatan Policy Brief Pertanian, Kelautan, dan Biosains Tropika Warta Penelitian Perhubungan
Arief Daryanto
Department Of Economics, Faculty Of Economics And Management, IPB University
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Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

 1 
BUSINESS DEVELOPMENT STRATEGY FOR SPECIALTY COFFEE Vharessa Aknesia; Arief Daryanto; Kirbrandoko Kirbrandoko
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 1 (2015): IJBE, Vol. 1 No. 1, January 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.1.12

Abstract

Specialty coffee is a coffee of premium quality that has been made through various stages of post-harvest processing and strictly controlled to produce distinctive taste of origins. PT Sinar Mayang Lestari is one of the companies that currently produce and develop specialty coffee type, Arabica Java Preanger. The objectives of the study are to examine competitive advantages and develop an alternative strategy that need to be done by PT Sinar Mayang Lestari for their business development. The research methods used are value chain analysis and VRIO framework to explore competitive advantage owned by the company. The result shows the company currently has a temporary competitive advantage of the technological resources and reputation. By using SWOT-AHP technique, the alternative strategies that can be done by company are as follows: 1) increasing the production of natural and honey coffee  type; 2) building coffee center in plantation site for sharing knowledge and innovation media to the farmers; 3) improving the competency of human resource in plantation, post harvest, and promoting area; 4) building management system gradually 5) forwarding integration by building roast and ground coffee business; and 6) maximizing the ability of the land and human resources through research and development.Keywords: competitive advantage, specialty coffee, SWOT-AHP, value chain, VRIOABSTRAKKopi special merupakan kopi dengan kualitas premium yang sudah melalui berbagai tahapan pengolahan pascapanen yang diawasi dengan ketat sehingga menghasilkan cita rasa yang khas sesuai dengan daerah asalnya. PT Sinar Mayang Lestari adalah salah satu perusahaan yang saatini memproduksi dan mengembangkan kopi spesial jenis Arabika Java Preanger. Tujuan dari penelitian ini adalah menganalisis keunggulan bersaing yang dimiliki dan mengembangkan alternative strategi yang perlu dilakukanoleh PT Sinar Mayang Lestari untuk pengembangan usahanya. Penelitian ini menggunakan analisis rantai nilai dan kerangka VRIO untuk mengidentifikasi keunggulan bersaing yang dimiliki perusahaan. Di samping itu, menggunakan analisis SWOT-AHP untuk menentukan alternatif strategi. Hasilnya menunjukkan bahwa perusahaan saat ini memiliki keunggulan bersaing sementara terhadap sumber daya teknologi dan reputasi. Alternatif  strategi yang diperoleh menunjukkan perusahaan kedepannya dapat melakukan langkah-langkah sebagai berikut: 1) memperbanyak produksi kopi jenis natural dan honey; 2) membangun coffee center di lokasi perkebunan untuk sharing knowledge daninovasi kepada petani; 3)meningkatkan kompetensi SDM di bidang perkebunan, pascapanen, dan promosi; 4)membangun sistem manajemen secara bertahap; 5) integrasike depan dengan membangun usaha kopi roasting danbubuk; dan 6) memaksimalkan kemampuan lahan dan SDM yang dimiliki melalui riset dan pengembangan.Kata kunci: keunggulan bersaing, kopi spesial, rantai nilai, SWOT-AHP, VRIO
Sustainable Apparel Product Purchase Decisions on Indonesian Gen Z and Millennial Women Consumers Using Theory of Planned Behaviour Anggriani, Aulia; Daryanto, Arief; Asikin, Zenal
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.223

Abstract

Sustainable and fast fashion brands compete to provide diverse choices for consumers. This study aims to identify characteristics of Indonesian Gen Z and millennial women consumers of sustainable apparel, analyze the influence of product attributes and marketing factors on their purchasing decisions, and examine the impact of individual and social factors using the theory of planned behavior. The target population is Instagram followers of the sustainable clothing official store who meet the criteria. The questionnaire was created using Google Forms and distributed through Instagram Direct Message. Seventy-seven willing respondents were obtained. Data analysis was carried out using the SEM-PLS method and descriptive analysis. Social norms, subjective norms, and individual behavior control factors significantly influence purchase intention and purchase decisions. However, sustainable clothing product attributes and marketing factors have a positive but insignificant impact on purchase intention and purchase decisions. Individual attitude factors weakly and insignificantly influence purchase intention and purchase decisions. Purchase intention, on the other hand, significantly influences purchase decisions. Five managerial implications are suggested: consumer segmentation, consumer-involved marketing strategies, collaboration with offline stores, enhancing sustainable product attributes, and improving the marketing of sustainable clothing products. Keywords: product attributes and marketing, purchase decision, SEM-PLS, sustainable apparel product, theory of planned behavior
Co-Authors - Harianto . Kuntjoro ., Harianto Aditama, Yofie Agus Maulana Amzu Rifin, Amzu Amzul Rifin Anggriani, Aulia Arde Lindung Pambudi Ari Abdul Rouf Arli Arli ASEP SAEFUDDIN Atien Priyanti Bagus Sartono Baihaki Baihaki BONAR M. SINAGA BONAR M. SINAGA Bonar M. Sinaga Bunasor Sanim Bustanul Arifin Bustanul Arifin Cila Apriande D. S. Priyarsono Darmawan, Harris Dendi Anggi Gumilang Dendi Anggi Gumilang Dominicus Savio Priyarsono Doni Yusri Dudi S. Hendrawan E. Gumbira-Said Endang Gumbira Said Eriyatno . Erliza Noor Fariyanti, Anna Fitria Virgantari Gita K. Indahsari Gumbira Sa'id Hadi K. Purwadaria Hari Rujito Harris Darmawan Harris Darmawan Hartoyo Hartoyo Hendra Saputra Heny K Daryanto Heri Susanto Hermanto Siregar Husein Slamet Ramdhani, Husein Slamet Hutagaol, Manuntun Paruliah Idha Susanti Imam Teguh Saptono Irfan Nabhani Iwan Setiawan KETUT KARIYASA Kirbrandoko Kirbrandoko Koes Pranowo Kuntjoro . Kuntjoro Kuntjoro Kuntjoro, nFN Kuntjoro, nFN Lagaida , Bugi Biruloma Lillah Wedelia Listiningrum, Septiana Luh Putu Ratna Sundari M. Efendi Arianto M. Husein Sawit M. Husein Sawit Machfud . Machfud Machfud Machfud Machfud MANGARA TAMBUNAN Mangara Tambunan Marimin , Max Antameng Max Antameng Mohamad Husein Sawit Muh. Darmin Ahmad Pella Muhammad Fauzanul Hakim Abdurrahim Muhammad Hasan Tanjung Munawar Asikin Musa Hubeis Nabhani, Irfan Nandika Aisya Pratiwi Napitupulu, Muktar Novi Rosanti Nunung Nuryartono Nurul Taufiqu Rochman Paraden Arianto Aritonang, Paraden Arianto Pella, Darmin Ahmad Rimadianti, Dini Maharani Arum Rina Oktaviani Rina Oktaviani Rita Nurmalina Rochman, E, Nurul Taufiqu Rudi Wibowo Rudi Wibowo Rudjito Rudjito Rustam Abd. Rauf Sa’id, Gumbira Sahara Sahara Sahara Saptana . Saptana Saptana Saptana, . Saptana, nFN Sari Wiji Utami Septiana Listiningrum Setiadi Djohar Siti Sundari Sjafri Mangkuprawira Slamet Muljono Slamet Muljono Sri Hartoyo Sri Utami Kuntjoro Sri Utami Kuntjoro Stevan Gneissanda Hage Stevan Gneissanda Hage, Stevan Gneissanda Subagio Dwijosumono Subhan, . Sukardi . Sukardi Sukardi Sumardjito, Herry SUNARTO Surip Prayugo Susanto, Andi Suswono Suswono Sutardjo Sutardjo Tony Liwang Ujang Sehabudin, Ujang Ujang Sumarwan Vharessa Aknesia Wati Hermawati Wibowo, Mohamad Emir Wicaksono Sarwo Edi Widyastutik Yayuk Farida Baliwati Yeti Lis Purnamadewi Yofie Aditama Zenal Asikin