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Hasim As'ari
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Transportation Other

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Journal : Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial

 1 
Pelatihan Penerapan Digital Marketing Berbasis AI Untuk Menunjang Pemasaran Branding Produk Pada UMKM Roti Bakar Bandung dan Es Teh Sutisna Sutisna; Hasim As’ari
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1132

Abstract

This community service aims to enhance the product branding quality of Bandung-style grilled bread and iced tea micro, small, and medium enterprises (MSMEs) to sustain their entrepreneurship. To remain competitive in today's increasingly advanced business world, these MSMEs need to implement AI-based digital marketing. The implementation of this service is carried out using methods that include direct face-to-face observation or interviews, training on utilizing AI-based digital marketing, and finally, evaluation of the results. This training is designed to help MSMEs understand the importance of improving product branding quality to expand their market share. In this digital era, the utilization of digital technology has become crucial for MSMEs to increase the efficiency of their operations. The results of the activities conducted have shown an increased understanding among MSMEs regarding the importance of utilizing digital technology, especially the use of AI to enhance their product branding. This activity is expected to help MSMEs improve their competitiveness, expand market access, and strengthen business sustainability in the digital era, enabling them to maintain their businesses and continue to grow further.
Co-Authors Abd. Rasyid Syamsuri Abdul Halim Achmad Hanafi Adelia Puji Gusti Adi Putra Adianto Adianto ' Adianto . Adianto Adianto Adianto Adianto Agusurio Azmi Ahmad Syahrul Tarigan Aprilia Ningsih Artika Pertasari Audita Nuvriasari Bakti Pamungkas, Yoga Bouk, Theresia Cahyasari, Monika Weni Candra Kirana Chika Virginia Novri Utari Dadang Mashur Dahobert Lumban Raja darlis, erni Dedi Kusuma Habibie Desrita Sari Dindi Heriyan Dzulfikri Rizqullah Eka Saswita Widi Astari Elfrida Ratnawati Elfridus Wahyudi Elida Sahni Siregar Elisabet Panjaitan Elvinda Trias Putri Endang Agustin Erlinda Tri Hapsari erni darlis Ewina Ratu Fahru Riza Febri Yuliani Febriani Affi Febry Adi Putro Fulgentius Lambertus Januartha Gabriella Julianika Erline Geovani Meiwanda Grace Anjelina Siahaan Gusliana HB Hafizh Ayyasy Habibi Harapan Tua R. F. S Harry Agustin Hutasoit Hartoto Hermagita Utari Gunawan Herniyati Herniyati Herniyati Herniyati, Herniyati Husni Zelika Ika Wulandari Ikhsan Risniawan Putra Indah Permatasari Insani Santa Maria Irvan Irvan Irwin Mirza Umami Isdayani Tarigan Ita Fitria Jems Brian Tombo Jumani Junianti Novita Manurung Kamal Badri Khairani Ritonga Khapiz Al-Farisi Kisia Tri Hapsari Kristya B C Sihombing Kuni Naila’L Muna Lala Tamrin Lestari Fitri Tobing Lisa Olivia Saputri Lukfti Yolanda M Khairi Febriyanda M. Y Tiyas Tinov Maori Azzahra Ramadhani Mayarni Mayarni Maysara Maysara Melani Sahputri Melsy Oktary Meyzi Herianto Meyzi Heriyanto Mita Rosaliza Mita Rosaliza, Mita Monica Rosiana Sitorus Muhaini Prihatin Muhammad Akbar Perdana Muhammad Daffa Arya Nugraha Muhammad Gaza Wiriadi Muhammad Rizqi Ausa’ie Nike Nurfadilla Novela Lestari Novela Lestari Novi Lovita Sari Novriana Hafizhah Nur Laila Meilani Nur Laila Melani Nur Leila Meilani Nur Ramadhani Nuraina Purba Oldi Yusepri Popi Anggraini Putri Rohani Gultom Rabiatul Adawiyah Rachel Mutiara Aditya Rafika Setyawati Raihan Hasit Raja Malinda Jeliantika Renya Anjelina Retno Wulandari Ricky Wijaya Kusuma Rifandra Akbari Rini Natalia Br Manik Risky Arya Putri Risky Badrianto Riva Mutiara Rizan Hasbullah Rizki Nur Khasanah Rochmad Bayu Utomo Rona Anggie Virany Roni Fasla Rumini Rumini Saipul Al Sukri SARAH MAULIDA Sariulina Stephany Manurung Sarlis Sarlis Satriawan Adinugroho Seno Andri Serli Rahmaniah Siti Khaeromah Siti Khaeromah Siti Nuranisa Aziar Sitri Soniati Sonia Fayola Sonia Juwita Peratiwi Suci Ramadyah Sujianto Sujianto Sujianto Sujianto Sujianto Susanti, Delpi Sutisna Sutisna Uci Wulandari Ulfika Affuri Toriqudin Ulil Amri Veni Angriani Vidya Dina Indaryanti Vita Rahayu Wan Hermanto Willa Oktarina Winda Mediana Windyaningsih Dwi Astuti Wulan Marlina Sari Yesi Nazila Yohanes Dela Salle Batesa Leu Yuda Ariandi zahrah nabilah Zaili Rusli Zulkarnaini Zulkarnaini