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All Journal Jurnal Siasat Bisnis MIX : Jurnal Ilmiah Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Supply Chain Management Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Jurnal Abdi Masyarakat (JAM) Jurnal Riset Bisnis dan Manajemen Dinasti International Journal of Digital Business Management Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Sricommerce: Journal of Sriwijaya Community Services International Journal Of Science, Technology & Management (IJSTM) International Journal of Finance Research Ilomata International Journal of Social Science International Journal of Science and Society (IJSOC) Jurnal Pengabdian Teratai Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Edukasiana: Jurnal Inovasi Pendidikan Journal of Business Studies and Management Review Applied Business and Administration Journal (ABAJ) Journal of Management and Informatics IIJSE International Journal of Indonesian Business Review International Journal of Management and Business Applied
Daru Asih
Universitas Mercu Buana
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Social Sciences Transportation Other

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Journal : International Journal of Indonesian Business Review

 1 
Mediating Effect of Consumer Attitude Variables on the Influence of Store Atmosphere, Brand Awareness, and Product Variety on Purchase Intentions Taufik, Muhamad; Asih, Daru
International Journal of Indonesian Business Review Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v3i2.844

Abstract

Purpose –This research aims to determine and explain the influence of store atmosphere, brand awareness, product variety on purchase intentions with consumer attitudes as a mediating variable. Methodology/approach –This research is a quantitative research with Lawson shop consumers as the population. The sampling technique was purposive sampling with 150 consumers of the Lawson South Meruya branch as samples. Research hypothesis testing was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS) using SmartPLS 3.2.9 software Findings – ItThe research results show that independently, the variables of store atmosphere, brand awareness, and product variety have a positive influence on consumers' purchasing intentions at the South Meruya branch of the Lawson store. The consumer attitude variable also has a positive and significant influence on purchasing intentions. The three independent variables mediated by consumer attitudes also have a positive and significant influence on purchase intentions.
Role of WOM, Green Marketing, Environmental Knowledge on Purchase Intention : Mediated Role of Attitude Adlani, Muhammad faisal; Asih, Daru
International Journal of Indonesian Business Review Vol. 4 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i1.1179

Abstract

Purpose – This research focuses on the phenomenon of environmental sustainability, especially in the context of air pollution due to motor vehicle emissions in DKI Jakarta. This study aims to analyse the effect of word of mouth, green marketing, environmental knowledge on purchase intention mediated by attitudes in electric GrabBike customers. Methodology/approach – The research design used is quantitative descriptive research using the total population of 168 respondents. Data analysis using the Smart PLS 4.0 application which consists of testing the inner model and outer model. Findings – It The results found that Green Marketing has a positive and significant impact on Attitudes and Purchasing Intentions. The results found that Environmental Knowledge has a positive and significant impact on Attitudes and Purchasing Intentions. The results of the study found that Attitude has a positive and significant impact on Purchasing Intention.
Understanding Green Purchase Intention in the Electronic Product Market: The Mediating Role of Green Trust Bahtiar, Firman Adam; Asih, Daru
International Journal of Indonesian Business Review Vol. 4 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i1.1189

Abstract

Purpose – This study aims to test and analyze the influence of green perceived value, green awareness, and environmental knowledge on green electronics purchase intention, both directly and through the mediation of green trust. Methodology/approach – A survey that included information on green purchase intention was used to collect data from 200 purchasers and potential purchasers of electronic product in urban cities of Java Island, and a Structural Equation Model (SEM) test was conducted using Smart PLS software. Findings – It was found that green perceived value, green awareness, environmental knowledge, and green trust have a positive and significant influence on green electronic purchase intention. And on the other hand, green trust also has a positive and significant influence in mediating the relationship between green preceived value, green awareness, and environmental knowledge and green electronic purchase intention. Novelty/value – The novelty of this research lies in the integration of the role of Green Trust as a mediator, focusing on the context of the green electronic market in Indonesia, and the use of a comprehensive PLS-SEM analysis method.
Co-Authors Adlani, Muhammad faisal Ahmad Hidayat Sutawidjaya Ali, Anees Janee ANDARI, Putri Andriyansah . Annisa Hakim Zamzami Arman Harahap Awan Santosa Bahtiar, Firman Adam Cynthia Yoana Didik J Rachbini Didy Ika Supryadi Djamaly, Muhammad Fadheel Djumarno Djumarno Djumarno, Djumarno Dori Heza Morales Dudi Permana Eko Tama Putra Saratian Erlina Puspitaloka Mahadewi Evi Triandini Fadhila Dhia Malihah Fajrin, Nurul Komara Febry, Timotius Ginta Ginting, Ginta Himawan Sutanto I Nyoman Rasmen Adi Infantri, Charis Bustanul Jumarno, Jumarno Karyatun, Subur Kasmo, Arief Mafizatun Nurhayati Marchia , Ai Dike Maria, Maya Meirani Harsasi Mochamad Soelton Muhamad Taufik Muhammad Fadheel Djamaly Nabahani, Putri Rakhmatia Ngadino Surip Ni Luh Wayan Sayang Telagawathi Ni Made Wahyuni Ni Nyoman Kerti Yasa NURUL HIDAYAH Nurul Komara Fajrin Puspitaloka Mahadewi, Erlina Putra, Ida Bagus Udaya Putra, Juniawan Mandala Putri, Febry Kurnia Rachbini, Didik J. Rahmad, Khozaeni Bin Rahmayanti, Putu Laksmita Dewi Rangkuti, Samsiah Rani, Ima Retno Wulandari Retno Wulandari Ridho Bramulya Ikhsan Rina Astini Saputra, Ahmad Reza Saridah Sendjaja, Theodorus Setini, Made Shine Pintor Siolemba Patiro Shinta Melzatia Taufan Handika Teofilus Teofilus, Teofilus Tine Yuliantini Tsarwan, Oties T Vidayanti, Desiana Widad, Sarah Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Yusliza Mohd Yussoff Yusriani, Sri