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All Journal Competitor : Jurnal Pendidikan Kepelatihan Olahraga Al-Lisan Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara IQTISHADIA Dinamika An-Nisbah: Jurnal Ekonomi Syariah JIET (Jurnal Ilmu Ekonomi Terapan) Science and Technology Indonesia Jurnal Farmasi Galenika (Galenika Journal of Pharmacy) Script Journal: Journal of Linguistic and English Teaching Jurnal Dinamika Ekonomi dan Bisnis Fokus Ekonomi Majalah Farmasi dan Farmakologi (Trends in Pharmacy and Pharmaceutical Sciences) IRJE (Indonesian Research Journal in Education) JSFK (Jurnal Sains Farmasi & Klinis) Sangia : Jurnal Penelitian Arkeologi (Journal of Archaeology Research) ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Abdimas Universal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Abdi Insani TERAJU : Jurnal Syariah dan Hukum wacana equiliberium (jurnal pemikiran penelitian ekonomi) Siyasatuna Jurnal Ilmiyah Mahasiswa Siyasah Syariyyah Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Asy Syar'iyyah: Jurnal Ilmu Syari'ah dan Perbankan Islam Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies Jurnal Ilmiah Tarbiyah Umat Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Istismar : Jurnal Kajian dan Penelitian Ekonomi dan Bisnis Islam Al-Lisan: Jurnal Bahasa TRANSFORMATIONAL LANGUAGE, LITERATURE, AND TECHNOLOGY OVERVIEW IN LEARNING (TRANSTOOL) Jurnal Teknologi dan Manajemen Industri Terapan Al-Irsyad: Journal of Education Science Jurnal Kedokteran Hewan West Science Interdisciplinary Studies West Science Interdisciplinary Studies AmaNU: Jurnal Manajemen dan Ekonomi JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Epistemé: Jurnal Pengembangan Ilmu Keislaman Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy An-Nisbah: Jurnal Ekonomi Syariah EMARA : Indonesian Journal of Architecture Jurnal Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik As-Syirkah: Islamic Economic & Financial Journal
Muhammad Aswad
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Journal : Jurnal Abdi Insani

 1 
PENGENALAN BRANDING DAN DIGITAL MARKETING PRODUK OLAHAN IKAN PUPU’ PADA INDUSTRI RUMAH TANGGA DI LINGKUNGAN PARAPPE KECAMATAN BANGGAE TIMUR KABUPATEN MAJENE Madjid, Irma Yulia; Fitriah, Reski; Salsabila, Chairunnisa; Aswad, Muhammad
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.2135

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently increasing in number in Indonesia. MSMEs are often found in the fisheries and marine products industry. As technology develops, MSMEs are also required to be able to use and utilize existing technology, especially in terms of marketing. Branding and digital marketing are new things for small businesses. The Pupu' fish processing business which is quite well known in Majene Regency is one of the household scale processing industry businesses. Production and marketing which are still carried out traditionally make this business unable to compete with MSMEs with the same type of fishery product processing business which utilizes digital technology in terms of marketing. The aim of this community service activity is so that the Pupu' fish processing business group is able to produce processed fish products that are hygienic and competitive with other products, as well as being able to market them digitally. This activity is carried out by providing material related to branding and digital marketing directly to industry players and their workers, providing ways to market products through digital marketing by changing mindsets and knowledge related to digital marketing communications, improving skills in communicating brands and products through media. digital, and carry out training on labeling packaging for household industrial products. From this court activity, the result was that business actors already had social media accounts which would become a forum for carrying out promotions through social media. Products that were initially only marketed by consumers going directly to the location where the pupu' product was made are now being marketed via social media by creating attractive packaging and labeling it with the name of the production. This is expected to increase the income of business actors and reach further markets.  The most important thing about this service activity is changing a new mindset to become an entrepreneur by having progressive changes based on digital technology.
Co-Authors . Hasbunallah AS Abd Halim Umar Abdul Gaffar Haris abdul Rauf Sulaeman Abidah, Asiska Nur Adlan, Muhamad Aqim Ahmad Abbas Ahmad Budiman, Ahmad Ahmed Sardi Aisyah Fatmawaty Ali H Ambo Lallo, Subehan Aminuddin Aminuddin Anwar Sewang Aqim Adlan, Muhammad Ardiansyah Ardiansyah Arsyad, Muhammad Aryadi Azizah, Irtifa Umi Bahktiar, Jusuf Barambangi, Jamil Burhan, Asril Dede Nurohman Deris Lazuardi Djabir, Yulia Yusrini Djalaluddin, Nurgadima Febrianto, M. Nanang Firmansyah JN, Muh Fitriah, Reski Fortunasari, Fortunasari Gemini Alam Hajati, Kartika HIDAYAT, MARZUL Hijayati, Siti Sofiyah Hijra Hudain, Muh. Adnan IRMA YULIA MADJID, IRMA YULIA Kamil, Dairabi Kasim, Athia Kurnia KHASANAH, KHOLIFATUL Latif, Wenry Deston Latifah Rahman Lestari, Anggita Della Lestari, Lisa Yuni Linawati, Diana Lomba Sultan M. Nanang Febrianto Mappaompo, M. Adam Marianti A Manggau Matias N Kolobani Muh. Akbar Bahar Muh. Akbar Bahar, Muh. Akbar Muhamad Aqim Adlan Muhammad Syahrul Hidayat Mulia Ardi Mulyani, Ariny Aggreni Mustika Nur Astuti Nur Adyla S Nur Iman Saal Nur Zamzam Nurchalis, Nur Fadillah Nurdina Rasjid Nurrohman, Dhika Nursal, Muhammad Akbar Nursamsiar Nursamsiar Oftafiana, Triya Prasojo, Hendris Agung Pratiwi, Putri Hidayanti Putri, Dwi Anggara RAFIQA RAFIQA, RAFIQA Raida Asfihana Ramadhani, Nur Risfah Yulianti Risfah Yulianty Rohmah, Siti Lailatur Rokhmat Subagiyo Rokhmat Subagiyo, Rokhmat Rusdiah Salsabila, Chairunnisa Santoso, Irvan Widi Singh, Amreet Kaur Jageer Sohrah Sohrah, Sohrah Sutikno, Johan Dwi Syamsu Nur, Syamsu Tadjuddin Naid Tumigolung, Aprilia Ester Eunike Utoro, Bambang Wahyu Hendrarti Yasir, Budiman Yensawai E. Rumbiak Yudi Azis Yusnita Rifai, Yusnita