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All Journal AGRISAINS SAINSMAT Competitor : Jurnal Pendidikan Kepelatihan Olahraga JURNAL TEKNOLOGI LINGKUNGAN JURNAL DERIVAT: JURNAL MATEMATIKA DAN PENDIDIKAN MATEMATIKA AKTUALITA Rekayasa Mesin Jurnal Sain Peternakan Indonesia Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Habitat Buletin Penelitian Sosek JURNAL IQTISAD: Reconstruction of Justice and Welfare for Indonesia Jurnal Media Hukum Jurnal Pembelajaran Berpikir Matematika Jurnal Progres Ekonomi Pembangunan Tadulako Law Review Jurnal Keperawatan Abdurrab Jurnal Kebijakan Perikanan Indonesia JURNAL PENDIDIKAN TAMBUSAI Ensiklopedia of Journal Jurnal Kesehatan Global Jurnal Ilmu Fisika JURNAL MEDIA KESEHATAN Jurnal Penjaskesrek STKIP Mega Rezky Makassar ULIN: Jurnal Hutan Tropis Jurnal Agroplasma POINT Jurnal Ilmiah Kesehatan Diagnosis Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Jurnal Ekuivalensi Revenue: Jurnal Manajemen Bisnis Islam Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ners Jurnal Chart Datum jurnal ilmu keolahragaan Journal of Sport Coaching and Physical Education Journal Coaching Education Sports Agrokompleks Indonesian Journal of Legality of Law Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah MALLOMO: Journal of Community Service Indonesian Journal of Sport Management Jurnal Pengabdian Olahraga Masyarakat Journal Peqguruang: Conference Series AbdiTechno (Jurnal Pengabdian Masyarakat) Jurnal Olahraga dan Kesehatan Indonesia (JOKI) Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Iqtisaduna Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Agrikan: Jurnal Agribisnis Perikanan SAINSMAT: Jurnal Ilmiah Ilmu Pengetahuan Alam Al Hurriyah : Jurnal Hukum Islam VARIANSI: Journal of Statistics and Its Application on Teaching and Research Jurnal Salingka Abdimas Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Indonesian Research Journal on Education IJBEM : Indonesian Journal of Business Economics and Management PONGGAWA : Journal of Fisheries Socio-Economic Indonesian Journal of Physical Activity Jurnal Keolahragaan JUARA Center of Economic Students Journal (CSEJ) The International Journal of Tropical Veterinary and Biomedical Research Jurnal Ilmiah Sultan Agung Jurnal Inovasi Pengabdian Masyarakat FISHIANA Journal of Marine and Fisheries International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) Jurna Beta Kimia JURNAL AGRIVIGOR PEDAMAS (Pengabdian Kepada Masyarakat) JURNAL RISET DIWA BAHARI Journal Of Sport Education, Coaching, And Health Jurnal Pendidikan, Kesehatan dan Olahraga LITERA ABDI: Jurnal Pengabdian Masyarakat JER Jurnal Kesehatan Lingkungan Mandiri Multidisciplinary Journal of Tourism, Hospitality, Sport and Physical Education UKAZ: International Journal of Islamic Studies J-CEKI Joong-Ki Elementary Education Research Educia Journal Journal of Environment Behavior and Engineering Study of Scientific and Behavioral Management (SSBM)
Awaluddin Awaluddin
Universitas Gadjah Mada
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Journal : Study of Scientific and Behavioral Management (SSBM)

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Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Yamaha Fino yang Dimoderasi Promosi Pada segmen Wanita Milenial Di Kota Makassar Awaluddin, Awaluddin; Agussalim, A. Arifa Aulia; akhmad
Study of Scientific and Behavioral Management Vol 3 No 4 (2022): The New Era of Business Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i4.34638

Abstract

ABSTRACT This study aims to determine the effect of price and product quality on purchasing decisions of Yamaha Fino which is moderated by the promotion of the millennial female segment in Makassar City. The type of research used is correlational research, with a quantitative approach. The population used is the millennial female segment of consumers who have purchased a Yamaha Fino motorcycle in Makassar City, with a total sample of 100 respondents. The analysis technique used is moderation analysis with SEM PLS. The results of this study indicate that (1) price has a positive and significant effect on purchasing decisions for Yamaha Fino motorcycles in the millennial women segment in Makassar City, (2) product quality has a positive and significant effect on purchasing decisions for Yamaha Fino motorcycles in the millennial women segment in Kota Makassar. Makassar, (3) price has a positive and significant effect on purchasing decisions for Yamaha Fino motorcycles with promotion as a moderating variable in the millennial female segment in Makassar City, and (4) product quality has a positive and significant effect on purchasing decisions for Yamaha Fino motorcycles with promotions as moderating variables in the millennial female segment in Makassar City. Keywords: Price, Product Quality, Promotion, Purchase Decision. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas produk terhadap keputusan pembelian Yamaha Fino yang dimoderasi promosi pada segmen wanita milenial di Kota Makassar. Jenis penelitian yang digunakan adalah penelitian korelasional, dengan pendekatan kuantitatif. Populasi yang digunakan konsumen segmen wanita milenial yang pernah melakukan pembelian sepeda motor Yamaha Fino di Kota Makassar, dengan jumlah sampel sebanyak 100 responden. Adapun teknik analisis yang digunakan adalah analisis moderasi dengan SEM PLS. Hasil penelitian ini menunjukkan bahwa (1) harga berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor Yamaha Fino pada segmen wanita milenial di Kota Makassar, (2) kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor Yamaha Fino pada segmen wanita milenial di Kota Makassar, (3) harga berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor Yamaha Fino dengan promosi sebagai variabel moderasi pada segmen wanita milenial di Kota Makassar, serta (4) kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor Yamaha Fino dengan promosi sebagai variabel moderasi pada segmen wanita milenial di Kota Makassar.
Pengaruh Brand Ambassador dan Green Marketing terhadap Brand Equity Pond's (Unilever) yang dimediasi oleh Brand Trust: (Studi pada Pembeli Generasi Z Di Kota Makassar) Widianti, Reski; Nofri, Okta; Awaluddin, Awaluddin
Study of Scientific and Behavioral Management Vol 5 No 2 (2024): Business Management
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v5i2.47598

Abstract

This research aims to find out whether brand ambassadors and green marketing influence Unilever's brand equity (Pond's) with brand trust as a mediating variable in generation Z in Makassar City. This research is quantitative research with an associative research approach. The population in this study is all generation Z who have used or purchased Pond's products in Makassar City with a sample of 120 respondents. The sampling technique uses the Hair formula, namely the number of indicators multiplied by 5 to 10. This research uses primary data in the form of questionnaires distributed. The research instrument used was a Likert scale. The analysis method used is SmartPLS.4. The results of this research show that the brand ambassador variable has a positive and significant effect on brand trust. The brand ambassador variable has a positive and significant effect on brand equity. The green marketing variable has a positive and significant effect on brand trust. The green marketing variable has a positive and significant effect on brand equity. The brand trust variable has a positive and significant effect on brand equity. Brand trust mediates the influence of brand ambassadors on brand equity (Pond's). Brand trust mediates the influence of green marketing on brand equity (Pond's). Keywords: Brand, brand ambassador, green marketing, brand equity, brand trust, pond's, Unilever, and generation Z.
PENGARUH TOTAL QUALITY SERVICE DAN KEPUASAN PASIEN TERHADAP KINERJA PEGAWAI RSUD LASINRANG KABUPATEN PINRANG Annisa Mutasari, Nur; Wahyudi; Awaluddin, Awaluddin
Study of Scientific and Behavioral Management Vol 6 No 2 (2025): The Contribution of Operational Management to Business Sustainability and Product
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v6i2.57904

Abstract

This study aims to determine the Influence of Total Quality Service and Patient Satisfaction on the Performance of Employees at Lasinrang Hospital, Pinrang Regency. This study uses a quantitative method with a causal associative approach. The population of this study were patients who had visited Lasinrang Hospital more than once with a sample of 94 respondents, obtained through a purposive sampling method. Data collection was carried out by distributing questionnaires with a Likert scale. The data analysis techniques used were validity, reliability, normality, and multiple regression tests. With data management using SPSS version 22. The results of the study showed that service quality had a positive and significant effect on employee performance, patient satisfaction had a positive and significant effect on employee performance. Based on the results of the study, it is recommended for the management of Lasinrang Hospital to continue to improve the quality of service and patient satisfaction in order to support improved employee performance, which in turn can improve the quality of hospital services as a whole. Keywords: service quality, patient satisfaction, employee performance, Lasinrang Hospital
Co-Authors A.A. Ketut Agung Cahyawan W Abd. Azis Muthalib Abdul Haris ADIL, AHMAD Adriyanti, Sri Lestari Adrizal, Muhammad Agung Sugeng Widodo Agus Ismail Agussalim, A. Arifa Aulia Agustin, Herliza Ahmad Efendi Ahmad Saleh Ahmad Wira, Ahmad ahmad yani Ajadi, Memunat Tunarayo AKHMAD Akhmad Qashlim, Akhmad Akrim, Djusdil Amahoru, Nurul Musfira Amir, Farul Rangga Yuda Amiruddin Dg. Malewa Andi Zulfikar Syaiful Andriani, Rini Dewi Angela, Luisa Ayu Anis Farida Jamil Annas, Firdaus Annisa Mutasari, Nur Anugrah, Aldan APRILIANI YULIANTI WURININGSIH, APRILIANI YULIANTI Arfanda, Poppy Elisano Arimbi Armita, Armita Ashar Ashar Aslina, Aslina Aswi, Aswi Aswi, Aswi Awalia Gusti Ayunda, Mutiara Azzahra, Najla Badaru, Benny Bonewati, Andi budianto panjaitan Bukhari Bukhari Burhan Muslim Burhanuddin, Sudirman Carles, Carles Catur Sugiyanto Citrakesumasari Citrakesumasari Danil Ansori Darma, Seprian Budi Darnius, Said Dedu, La Ode Arfan Desrianti, Wina Dewi, Catur Sintia Draini, Osi Dwi Rosalina Effendi, Yollanda Erika Erika Ernawati Ernawati Fachrin, Suharni a. Fadillah, Arman Faqihsyah, Muhammad Febrian, Andis Ferawati Ferawati Ferdian, Riyan Guntur Arie Wibowo, Guntur Arie Gusnardi, Ferry Gusri, Aminah Hadijah, Andi St. Halim, Arifa Rizki Hamid, Abd. Haris Hani Rusmin, Ummu Harahap, Rora Resky Amalia Harmadi Harmadi Harun, Rahmah Hasruddin.B, Hasruddin.B Hasyimi, Adyar Hawati, Hawati Heryanto Nur Muhammad Hidayanti, Rahmi HIKMAD HAKIM Hikmayanti, Nurul Himawan, Bismar Hisein, Wa Ode Siti Anima Hudain, Muh. Adnan Husna, Rizka Hayatul Ians Aprilo Illahi, Ilham Ilyas, Farida Irfan, Fitriani Irwan Irwan Ishak Bachtiar Ishak, Muh Iskandar Iskandar Ismail, Azhary Istiani, Istiani Istiqamah, Nurul Jahrir, Andi Sahrul Janwar, Muhammad Jayus, Zuliaden Juhanis Juhanis Jumaking Jumaking Jumriani, Jumriani Karyati Karyati Keppi Sukesi Khairul Jamil Kiswanto Kiswanto La Ode Suriadi, La Ode Latif, Nurdin Lukman Daris M Imran Hasanuddin M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Mahadtir, Muhamad Mahyuddin, Reza Malik, Kurnia Mallongi, Syahrir Mappaompo, M Adam Mappaompo, M. Adam - Mapparenta, Mapparenta Mappaujung Maknun Mardiana E. Fachry Marjenah, Marjenah Marua, Rivansyah Usman MARWAN MAS Marzuki Marzuki Massiseng, Andi Nur Apung Mauliah, Wirda Mayang Dintarini Melinda Melinda Miftahul Jannah Mislinawati, Mislinawati Mohamad Salam Monawati Monawati, Monawati Muh. Arif muhamad sadly MUHAMMAD BAKRI Muhammad Ishak Muhammad Ivan Miftahul Aziz Muhammad Reza Muslimin Kara Nanda Yulian Syah Nasaruddin Nasaruddin Nasir Nasir Natalia, Derliani Nofri, Okta Norio Usui Nur Saidah Said Nurfariza, Vera Nurhayatina, Nurhayatina Nurhidayatullah Nurhidayatullah, Nurhidayatullah NURLIANA NURLIANA Nurlina Kasim Nurmasyitah Nurmasyitah Nurul fadillah, Nurul Nurul Utami Onasis, Aidil Pasrul, Pasrul prayogi, oki Presentya, Yelis Putra, Tri Permana PUTRI WULANDARI Putri, Nurul Adina Putri, Tri Widayati R, Baso Rahman Ambo Masse Rahman Azis, Abdul Rahman, M. Akil Rahmat Hidayat Rahmawati, Rahmawati Raihan, Tiara Ramadani, Reski Aulia Ramadhani, Dyah Wulan Rasmi Rasmi, Rasmi Ratu Purnama, Hukma Rawati, Mesis Raya, Muhammad Yaasiin Riamah, Riamah Ricardo Valentino Latuheru Ridwan, Andi Rilanti, Ika Nurdhani Rizki, Maurina Rusdin, Aisyah Rusli, Kurnia Sahabuddin SAHABUDDIN SAHABUDDIN Sahrani, Silfa Sabrina Salmin Dengo Santosa, Yoyok Nurkaya Saputra, Herdiansah Saputra, Mohammad Fadly Sari Pratiwi Sari, Sabtria Winda Sari, Wahyu Eka Sejati, Sejati setiawati, rahmi Setiawati, Yunis Shanty, Meyrna Vidya Siska Efendi Siti Inganah Sjahrir, Rizalinda Slamet Wahyudi Sofyan, Idha Fadhilah Sri Wahyuni Sudirman Sudirman Sufri, Mukhlis Sugriarta, Evino Suhardiman, Ali Suhendra, Dede Sukardi Sukardi Sukoco, Hendro Sumarni S, Sumarni Sumarsih . . Supiati Supiati Suriah Suriah Surya, Adhi Syaharuddin Syakur, Ririn Mardhani Syamda, A Virati Syarifah, Anita Syarifah, Anita Syarifuddin Syarifuddin Tatali, Adinda Nabila TERRY PAKKI, TERRY Trisnowali MS, Andi Triyono, Bambang Uleng, Ambo Umra, Uci Usman, Arifuddin Wahid WAHYUDI Widianti, Reski Widodo S Pranowo Y.Tantu, Rizal Yahya, Nurfadila Yuda, Abduh Aqil Yulifda Elin Yuspita Yulita, Emi Yunita, Vivi Alfi Yushintha, Alrista Yusra, Reski Ardini Yusrial Yusrial Yuswana, Agung Zainuddin, M Said Zamzami, Rumi Sahara Zukhrufurrohmah, Zukhrufurrohmah Zulfikar Zulfikar Zulkifli Zulkifli ZUWARDI, ZUWARDI