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All Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Dinamika JURNAL AKUNTANSI DAN BISNIS Journal of Management and Social Sciences Community: Jurnal Pengabdian Pada Masyarakat Jurnal Kendali Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Prosiding Seminar Nasional Unimus Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Strategi Bisnis Teknologi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Galuh Aditya
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Transportation

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Journal : Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan

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Strategi Pengembangan Kompetensi SDM Berbasis Digital untuk Meningkatkan Daya Saing UMKM di Era Transformasi Industri 4.0: Studi Kasus di Kabupaten Purworejo Galuh Aditya
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 1 (2025): : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i1.4178

Abstract

The purpose of this research is to identify the problems and human resource needs of MSMEs in Purworejo Regency. In addition, to enhance the competitiveness of SMEs in the 4.0 industrial era, a digital competency development strategy will also be created. The research method used is qualitative with a case study approach involving MSME actors, trainers, and stakeholders. The research results show that limited digital literacy and access to technology are the main obstacles. On the other hand, intensive technical training and mentoring have proven to enhance human resource capabilities, and development strategies that combine direct training, mentoring, and cross-sector collaboration are capable of increasing the competitiveness of SMEs through market expansion and operational efficiency. To support the digital transformation of SMEs, this research suggests the development of sustainable digital training programs that can be tailored to local needs.
Co-Authors Aftuqa Sholikatur Rohmania Andreas Heri Kurniawan Andreas Tigor Oktaga, Andreas Ayu Miranti Kusumaningrum Bambang Widjanarko Susilo Deny Nitalia Mindrawti Didik Sofian Haryadi Dwi Astutik Edy Susanto Febryantahanuji Febryantahanuji Galuh Aninditiyah Hani Krinawati Haryo Kusomo Heni Dwi Listyaningrum Henny Kumalasari Widodo Julitta Dewayani Kusumo, Haryo Nanik Qosidah Risma Nurhapsari Ristanto, Hesti Siska Narulita Sri Handoko Sri Heneng Prasastono Sudarman Sudarman Vivi Kumalasari, Vivi Wakhdan Wakhdan Wesly Tumbur ML Tobing Yeremia Fransica Wisesa Yuliamir, Henry Zahra Dinul Khaq