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All Journal International Journal of Electrical and Computer Engineering JPM (Jurnal Pemberdayaan Masyarakat) Martabe : Jurnal Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Abdimas Universal Indonesian Journal of Electrical Engineering and Computer Science Jurnal Pengabdian Masyarakat Teknik Medika Teknika : Jurnal Teknik Elektromedik Indonesia Prosiding Seminar Nasional Program Pengabdian Masyarakat
Hanifah Rahmi Fajrin
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : JPM (Jurnal Pemberdayaan Masyarakat)

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Teknik Pemasaran dan Pengelolaan Sistem Keuangan pada UMKM Rosalia (Olahan Salak) di Era Pandemic Covid-19 Hanifah Rahmi Fajrin; Puspita Dewi Wulaningrum; M. Mulki Sulaiman
Jurnal Pemberdayaan Masyarakat Vol 7 No 1 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i1.5362

Abstract

One of the impacts of the Covid-19 pandemic on the economic sector is the cessation of production activities in various businesses, falling levels of consumption and consumer confidence in a product. Rosalia is one of the small and medium business units engaged in the food sector, in the form of processed Salak products. The pandemic situation has also resulted in MSMEs being devoid of buyers, resulting in decreased income from business owners. Therefore, a marketing strategy is needed that can help this business to survive. One of the marketing techniques that will be applied is the use of social media and the creation of online shop accounts in marketplaces such as Shopee and business Instagram accounts. In addition, to ensure that the financial recording system in MSMEs is neatly organized, training on financial management will be given
Co-Authors Agus Susilo Wibowo Aidatul Fitriyah Aziza Amalia Bayu Satrio Adi Desi Susilawati Djoko Sukwono Erika Loniza Heri Purwoko Irma Permata Sari M. Mulki Sulaiman Muhammad Ilham Haidar Nur Hudha Wijaya Parwoto Parwoto Puspita Dewi Wulaningrum Putri Rachmawati Sari Maharani Wisnu Kartika Wisnu Kartika Zaipul Rahmat