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All Journal AGRIEKONOMIKA Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmiah Pangabdhi
Novi Diana Badrut Tamami
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura

 1 
Perilaku Konsumen Terhadap Keputusan Pembelian Lapis Kukus Pahlawan Surabaya Fira Feriyadita; Novi Diana Badrut Tamami
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 14, No 2: Oktober 2021
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v14i2.11014

Abstract

Lapis kukus pahlawan is known as a typical Surabaya food whose official branches are spread in several corners of the city. The high competition in the culinary industry in the cake business has resulted in increasingly fierce market competition. This triggers Lapis kukus pahlawan surabaya to understand the characteristics and behavior of consumers. The purpose of this study are to understand the consumer characteristics of lapis kukus pahlawan surabaya and to analyze the influence of consumer behavior on purchasing decisions of lapis kukus pahlawan surabaya. The analytical method used in this research is quantitative descriptive analysis using multiple linear regression test. The results of the study explain that the majority of consumers of lapis kukus pahlawan surabaya are aged 17-25 years, female, working as a private employee from Surabaya, Sidoarjo Bangkalan, income per month is less than 1,000,000 and the last education is high school / equivalent. Simultaneously, cultural factors, social factors, personal factors and psychological factors influence consumer purchasing decisions. While partially cultural, social, personal and psychological factors influence purchasing decisions, but the most dominant are psychological factors. The resulting implication is to create an effective marketing strategy to attract consumer buying interest.
Preferensi Wisatawan Terhadap Destinasi Wisata Pantai Camplong Kabupaten Sampang Ika Nur Wahyuni; Novi Diana Badrut Tamami
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 14, No 1: April 2021
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v14i1.9536

Abstract

The business competition of service industry recently is very competitive especially in tourism sector, which involves various economic sectors. Tourist’s desire visits a tourist destination influenced by tourist preferences. The purpose of this study are: (1) to determine the characteristics of Camplong beach in Sampang Regency’svisitors, (2) knowing tourist’s preferences for attributes and attribute’s level in tourist visitation to Camplong beach in Sampang Regency. The research method uses descriptive and conjoint analyze. The results show that the characteristics of tourists are mostly dominated by school students or college students with average of age in 15-65 years old, this category visitors usually travels with their friends or family whose unmarried status with income of Rp 1,000,000.00. The attributes chosen by tourists are tourism activities which is motorcycle tracks, motorcycle transportation, restaurant accommodations, beach facilities such as photo spots and souvenir types, include clothes.
Proyeksi Ekspor Beras Nasional Melalui Gerakan Tiga Kali Lipat Ekspor (Gratieks) Pertanian Indonesia Siti Aminatus Sa’diah; Novi Diana Badrut Tamami
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 13, No 2: Oktober 2020
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v13i2.8527

Abstract

Indonesia memiliki neraca perdagangan beras yang selalu negatif, artinya impor beras jauh lebih tinggi dari ekspornya. Merujuk pada strategi dan target Kementerian Pertanian Kabinet Indonesia Maju, pemerintah menggalakan kebijakan Gerakan Tiga Kali Lipat Ekspor (Gratieks) oleh petani dan pengusaha. Tujuan penelitian ini adalah untuk: (1) mengetahui perkembangan produksi, konsumsi, dan impor beras di Indonesia pada tahun 1999-2018, serta (2) mengetahui proyeksi ekspor beras Indonesia pada tahun 2019-2023 dengan metode forecasting Moving Average, Double Exponential Smoothing, dan ARIMA terhadap data ekspor tahun 1999-2018. Hasil peramalan menunjukkan bahwa permodelan terbaik adalah ARIMA ordo tentatif p,d,q 101 dengan MAPE 0,94. Berdasarkan target pemerintah  tentang tiga kali lipat ekspor dari tahun 2018, masih terdapat marjin yang harus dicapai untuk memenuhi target dengan asumsi kebijakan yang diterapkan sama dengan yang berlaku sebelumnya.
Co-Authors Agus Romadhon Fira Feriyadita Ika Nur Wahyuni Jufri Jufri Qur’ana, Nurul Samlawi, Achmad K Siti Aminatus Sa’diah