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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Informatika Global Jurnal Ilmiah Ekonomi Global Masa Kini FINANCIAL : JURNAL AKUNTANSI Jurnal Proaksi Jurnal Abdimas Mandiri Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Bisnis, Manajemen, dan Ekonomi International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research ProBisnis : Jurnal Manajemen JAKA (Jurnal Akuntansi, Keuangan dan Auditing) Majalah Ilmiah Manajemen Journal of Accounting and Taxation Jurnal Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi

Andini Utari Putri

Universitas Indo Global Mandiri

Author-ID : 2412690

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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EVALUASI AUDIT MANAJEMEN SUMBER DAYA MANUSIA TERHADAP PENINGKATAN KINERJA KARYAWAN PADA PT. CITRA BUMI SUMATERA PALEMBANG Andini Utari Putri
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 9 No 2 (2020): MAJALAH ILMIAH MANAJEMEN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

This study aims for this study to determine how the implementation of human resource management audits in improving employee performance at PT Citra Bumi Sumatera Palembang. This study uses primary data and secondary data by collecting data from observations, documentation and interviews. The analysis technique used in this research is descriptive qualitative by analyzing the data conducted by the author, the next step is compiling a list of findings in 2012, 2013, and 2014 in connection with the implementation of human resource management audits which will then be given recommendations for these findings. so that it is expected that it will be used as corrective action and material for improvement. The results of the research conducted showed that the Human Resources Audit conducted by PT. Citra Bumi Sumatera Palembang is relatively good enough and the factors of implementing the orientation and placement functions as well as the factors of implementing the training and development functions have not played a role in improving employee performance.

Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Xiaomi Pada Siswa SMKN 1 Lubai Ulu Andini Utari Putri; Puspa Djuita
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 10 No 2 (2021): MAJALAH ILMIAH MANAJEMEN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas produk terhadap keputusan pembelian smartphone xiaomi pada siswa SMKN 1 Lubai Ulu.Permasalahannya adalah ” Seberapa besar pengaruh harga dan kualitas produk terhadap keputusan pembelian smartphone Xiaomi pada siswa SMKN 1 Lubai Ulu ”. Hasil pengujiannya menunjukkan bahwa harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, dapat dilihat dari hasil uji dengan alat analisis regresi berganda,dimana persamaan Y = 0,786 + 0,353 X1 + 0,411 X2.artinya disini bahwa nilai harga ( X1) sebesar 0,353 menunjukkan bahwa jika harga naik 1% maka penjualan akan naik sebesar 0,353%,demikian juga dengan kualitas produk ,jika kualitas produk naik sebesar 1 %, maka penjualan akan naik sebesar 0.411%. jadi dapat dipastikan kenaikan harga tidak berdampak buruk terhadap penjualan produk asalkan dibarengi dengan peningkatan kualitas. Demikian juga dengan hasil uji T dan uji F menujukkan hasil yang significan baik variabel harga maupun variabel kualitas berpengaruh terhadap keputusan pembelian.tetapi tidak menutupi kemungkinan keputusan pembelian juga dipengauhi faktor – faktor lain.

ANALISA PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PERUMAHAN PINANG JAYA PALEMBANG Andini Utari Putri; Puspa Djuita
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 11 No 1 (2022): MAJALAH ILMIAH MANAJEMEN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Increasing business competition in the housing sector has led companies to adopt appropriate marketing strategies so that their businesses can survive and win the competition. This study aims to determine the effect of pricing on consumer purchasing decisions in Palembang Pinang Jaya Housing. This type of research is quantitative with a descriptive approach that is by describing and describing the variables studied and then drawn conclusions. The object of research that becomes the independent variable is the price (X1) and the purchase decision (Y) as the dependent variable. The population in this study were 35 customers in Palembang Pinang Jaya Housing. Sampling in this study uses a saturated sample technique so that the entire population is taken to be the research sample. The instrument test was carried out with the validity and reliability test, the normality test, the hypothesis test and the analysis technique used was a simple regression analysis. The results showed that the price had a significant effect on purchasing decisions at Pinang Jaya Palembang Housing. This can be seen from the research that has been investigated by researchers that shows from the t test results obtained tcount> ttable (1,402> 0.05) then H0 is rejected. meaning that the price has a significant effect on purchasing decisions. Based on the significance value: from the Coefficients table obtained significance of 0.170> 0.05, so it can be concluded that the variable Price (X) influences the purchase decision variable (Y).

Co-Authors Aini Aini Anggraini, Leriza Desitama Anggun Widiya Asmawati Asharie Bela Barokah Bella Artha Ningsih Dela Rizky Amalia Diah Septa Ameliyati Endah Dewi Purnamasari Eriza Khosakiyah Faradillah Faradillah Harsi Romli Hendra Musa Imelda Saluza, Imelda Ira Syafira Krisna Trizelika Wahyuni Lidiya Paramita Lili Syafitri M Setya Pratama Maulan Irwandi Muhammad Fadhiel Alie Muhammad Hamdan Sayadi Mutiara Kemala Ratu Puspa Djuita Puspa Djuita Puspa Djuita Putri Dwi Nida Resti Marsela Rizki Rahmadina Indra Putri RM. Rum Hendarmin Salsabilah Pratami Shafiera Lazuarni Sinta Habibah Siti Lady Havivi Tripermata, Lukita Vhika Meiriasari Vira Adela Yeni Yeni Yohana Gresia Yolinda Rosiasti

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