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All Journal International Journal of Evaluation and Research in Education (IJERE) Lingua Cultura Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Language Literacy: Journal of Linguistics, Literature, and Language Teaching JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA AICLL: ANNUAL INTERNATIONAL CONFERENCE ON LANGUAGE AND LITERATURE JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA Jurnal Al Ulum: LPPM Universitas Al Washliyah Medan Jurnal Derma Pengabdian Dosen Perguruan Tinggi (Jurnal DEPUTI) Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I
Roswani Siregar
Universitas Al-Azhar Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Journal : Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I

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The Influence of after Sales Service and Product Quality on the Decision to Purchase a Toyota Avanza Car in Deli Serdang Eka Umi Kalsum; Muslim Wijaya; Roswani Siregar
Jurnal Ekonomi LLDIKTI Wilayah 1 (JUKET) Vol. 1 No. 2 (2021): Article Research November 2021
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v1i2.184

Abstract

This study describes the after-sales service and product quality of purchasing a Toyota Avanza in Deli Serdang. The theory used in this study includes the idea of after-sales service, product quality, and buying decisions. The population in this study were 50 Toyota Avanza car users who passed on Jalan Sutomo, Lubuk Pakam Deli Serdang. The data analysis model used is multiple linear regression analysis. The research method uses a quantitative descriptive approach supported by a survey and is explanatory. The study results by testing the t-test hypothesis showed that after-sales service had a positive and significant effect on purchasing decisions for the Toyota Avanza in Deli Serdang. Product quality has a positive and significant impact on buying decisions for the Toyota Avanza in Deli Serdang. The results of the F test show that after-sales service and product quality have a positive and significant effect on purchasing decisions for the Toyota Avanza in Deli Serdang. The value of the coefficient of determination (R2) of after-sales service and product quality can explain the purchasing decision variables of 70.1%. The remaining 29.9% is influenced by other variables not examined in this study, such as price promotion and so on.
Co-Authors Adam, Muhammad Ahmad Laut Hasibuan Carolina Pakpahan Dermawan Hutagaol, Dermawan Diah Syafitri Handayani Erika Sinambela Ferry Safriandi Ferry Safriandi Heni Subagiharti Kalsum, Eka Umi Milisi Sembiring Muslim Wijaya Ramadhan, Andri Risnawaty Risnawaty Risnawaty Risnawaty Risnawaty Risnawaty Siregar, Masdania Zurairah Siregar, Zufri Hasrudy Sukarsih Sutarno Sutarno Syahron Lubis TATI NURHAYATI Yulia Arfanti