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All Journal Scriptura Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies Jurnal The Messenger Komunikasi : Jurnal Komunikasi Jurnal Ekonomi dan Bisnis MetaCommunication; Journal Of Communication Studies Wacana: Jurnal Ilmiah Ilmu Komunikasi International Journal of Social Science and Business Petra International journal of Business Studies (IJBS) Ultimacomm: Jurnal Ilmu Komunikasi CCIT (Creative Communication and Innovative Technology) Journal Prologia Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies JURNAL PUSTAKA KOMUNIKASI Syntax Idea Enrichment : Journal of Management Acta Diurna: Jurnal Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Journal Media Public Relations Scriptura : Jurnal Ilmiah Jurnal Indonesia Sosial Sains Komunikatif : Jurnal Ilmiah Komunikasi
Lina Sinatra Wijaya
Universitas Kristen Satya Wacana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Journal : Wacana: Jurnal Ilmiah Ilmu Komunikasi

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STRATEGI PUBLIC RELATIONS DALAM PENGELOLAAN MEDIA DIGITAL SEKOLAH Zon Vanel; Lina Sinatra Wijaya; George Nicholas Huwae
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1691

Abstract

The COVID-19 pandemic has caused schools to migrate towards digital for the delivery of information in order to support the teaching process. SMP Negeri 4 Surakarta has problems in managing digital media so the management of school information systems still overlaps in its distribution. This causes the dissemination of information to be not simultaneous and not centered on one door. The problems are often around the unclear information due to message distortion in the communication coding process which causes the message to be not well received by the audience. This study aims to design and manage a multimedia-based public relations strategy to be applied in SMP Negeri 4 Surakarta which will later be useful in managing information media used by schools. This study uses a qualitative descriptive approach with a case study model. The data was gathered through field observations, structured interviews, and documentation. The results of the study show that SMP Negeri 4 Surakarta needs a digital media management model that is more creative and interactive so that it can make it easier for teachers to transfer school knowledge and information.
Integrated Marketing Communication Solo Art Market Untuk Membangun Brand Awareness Zon Vanel; Lina Sinatra Wijaya; George Nicholas Huwae; Gracelia Audriana Dewi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3533

Abstract

The study aims to find the most effective Integrated Marketing Communication strategy for increasing brand recognition in the Solo Art Market. This study focuses on understanding target audiences' requirements and preferences and the most successful channels and techniques for reaching them. It also investigates the function of storytelling and emotional appeal in developing brand recognition for solo artists. This research is qualitative applied research, which tries to address issues such that the research results may be utilized to benefit individuals or organizations as well as for industrial goals, and it focuses on items whose outcomes can be applied to present and future situations. According to the study's findings, the Solo Art Market's Integrated Marketing Communication approach is a solid platform for raising brand recognition in the community. Due to the absence of instruments employed by Solo Art Market to reach a larger market, Solo Art Market's brand awareness is limited to brand recognition. Brand awareness is the amount of brand awareness that requires help, such as a brand list, image list, or brand stamp. Due to brand recognition, consumers need assistance with the items on sale; yet, Solo Art Market's ingenuity in developing appealing messaging can increase public brand awareness of the market's presence.
Implementasi Media Spectrum Strategy Model Solo Art Market Untuk Meningkatkan Social Engagement Vanel, Zon; Wijaya, Lina Sinatra; Dewi, Gracelia Audriana; Huwae, George Nicholas
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4642

Abstract

Solo Art Market (SAM) faces challenges in fostering social engagement in an increasingly competitive digital era. This study aims to evaluate the implementation of the Media Spectrum Strategy Model based on the PESO approach (Paid, Earned, Shared, Owned) in SAM’s communication strategy. Using a qualitative descriptive method, the research analyzes the effectiveness of various media types, including social media, websites, and third-party coverage. The findings reveal that the PESO strategy successfully enhances social engagement and strengthens SAM’s reputation. Paid media contributes to broader exposure through a new website, owned media like Instagram provides control over messaging, earned media builds credibility through positive press, and shared media facilitates direct, authentic interaction with the audience. These results suggest that media synergy within the PESO model is effective in fostering stronger relationships between art institutions and their communities. The implications of this study are expected to serve as a strategic reference for other art organizations seeking to enhance social engagement and audience loyalty in the digital age.
Co-Authors Alexander Wibisono Hadinata Alice Vitri Yanti Angela, Nathania Dea Arauna Wangsa Elsha Dara Arthik Davianti Christian Tulis Christianingtias, Emilia Ayu Dewata, Marcellinus Dedo Advent Dewi Sartika Karo-karo Dewi, Gracelia Audriana Dian Nugraheni Dian Nugraheni Elisabeth Agita Sari Ervani, Trifosa Joan Evelyn Friscilla Christy Fenetta, Christella Feryanda, Jonathan Octa Firma Friskila Tati Gabriel Immanuela Felano George Nicholas Huwae Gracelia Audriana Dewi Huwae, George Nicholas Isa, Nanda Karunia Izak Yohan Matriks Lattu Julita M.A. Raturoma krismiyati krismiyati Kristanto, Budhi Marcellinus Dedo Advent Dewata Marcha, Anandia Regina Nanda Karunia Isa Pujani, Chenanjah Refa Putri, Tabitha Stefani Rahmawati, Fanneza Resva Inggil Kharisma Rini Darmastuti Rini Kartika Hudiono Rorencia, Vanessa Agnes Sabrina Sesa Trifosa SATRIYAS ILYAS Setiawan, William Christianto Stefanie Carolina Wibowo Suprihadi Tarra Nur Azizah Sulistiani Trifosa Joan Ervani Tulis, Christian VIRGINIA - - Wibisono Hadinata, Alexander William Christianto Setiawan Yosua Jefri Apriananta Zon Vanel