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Journal : Jurnal Ekonomi

Analysis of the use of information and communication technology in agribusiness management Tri Waluyo
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The development of information technology has had a significant impact on various sectors, including agribusiness. In this context, this research will focus on how agribusiness actors adopt and utilize information technology to increase the efficiency, productivity and sustainability of their operations. This research aims to analyze the use of information technology in the context of agribusiness management. This research uses a qualitative approach with a literature study method. The research results show that the use of information technology, such as Management Information Systems (SIM) and mobile applications, has a positive impact on agribusiness management by increasing farmers' operational efficiency. The use of Internet of Things (IoT) and sensors in weather and crop monitoring helps in smarter decision making, while RFID and drone technology supports inventory tracking and farmland monitoring. E-commerce platforms facilitate direct transactions between farmers and consumers, opening wider market access. In the supply chain, technology minimizes waste, increases distribution efficiency, and ensures the safety of agricultural products. Overall, this research confirms that the integration of technology in agribusiness management makes a significant contribution to increasing the productivity and sustainability of the agricultural sector.