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All Journal Gaung Informatika Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Journal of Islamic Business Management Studies (JIBMS) International Journal of Educational and Life Sciences (IJELS) Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Global Management: International Journal of Management Science and Entrepreneurship Journal Arbitrase : Economy, Management and Accounting
Tri Waluyo
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Journal : Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK)

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Digital Marketing Strategy for Local Agribusiness Products in Indonesia Tri Waluyo
Jurnal Sosial Sains dan Komunikasi Vol. 1 No. 01 (2022): Jurnal Sosial Sains dan Komunikasi (Ju-SoSak), December 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-sosak.v1i01.539

Abstract

With the growth of technology and increasingly widespread internet penetration in Indonesia, digital marketing has become crucial for increasing the visibility and competitiveness of local agribusiness products. This research aims to identify and analyze effective digital marketing strategies to support the growth and market penetration of local agribusiness products in Indonesia. This research uses a qualitative approach with descriptive methods. The research results show that implementing digital marketing strategies for local agribusiness products in Indonesia has had a positive impact in increasing product visibility, expanding market reach, and increasing consumer engagement. Through the use of social media, optimizing online content, QR codes on product packaging, and participation in e-commerce platforms, local agribusiness producers are able to create closer relationships with consumers and increase product competitiveness in the digital market. Organizing online training sessions or webinars has also proven effective in empowering local farmers to adopt digital marketing strategies effectively. Overall, this research shows that the integration of digital technology in the marketing of local agribusiness products is an important step to increase the growth of this sector in the era of digital and globalization.
Co-Authors Dwi Retnoningsih Efendi, Suryono Elwisam Heti Hendrayati Irma Setyawati Jassmin Johari Jesiati Khalid Farooq Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Mirjawal Mirjawal Nguyen Duc Tri Olawole Olanre Fawehinmi Paring Sarjono R.A. Loretta Kartikasari Rahayu Lestari Resti Hardini Sandera Aria Pradini Keke Siti Falindah Padlee Sri Huning Anwariningsih Taryono