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Diena Mutiara Lemy
Universitas Pelita Harapan
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Journal : Jurnal Ilmiah Pariwisata

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Faktor Yang Memengaruhi Willingness to Pay Wisatawan Jabodetabek Dalam Rangka Mendukung Terciptanya Destinasi Pariwisata Yang Berkelanjutan Putri Nugraheni; Diena Mutiara Lemy
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1709

Abstract

This research aims to determine the factors that influence the Willingness to pay of Jabodetabek Tourists in order to support the creation of sustainable tourism destinations. The method used in this research is descriptive quantitative. The sampling technique in this study was a non-probability sampling technique, using purposive sampling as a sub-technique, with a total of 100 respondents. The data collection technique in this study was by distributing questionnaires and processing them using multiple linear regression analysis methods. Meanwhile, the independent variables in this study are education level, recreation costs, income, frequency of visits and alternative locations, while the dependent variable is tourists’ willingness to pay. The results of this study indicate that the Education variable has a significant effect on tourists’ willingness to pay, because the higher the level of education, the easier it is for them to receive information regarding the importance of supporting the application of sustainable concepts to a tourism destination. In addition, the variable income in this study also has a significant effect on tourists’ willingness to pay, because the higher the income a person has, the greater the expenditure that can be set aside to support the creation of sustainable tourism destinations. Keywords: Education, Income, Tourists’ Willingness to pay
Co-Authors Agnes Rustiani Alexandra, Theresia Ali Amelda Pramezwary Amelda Pramezwary Anugerah Agungputranto Anugerah Agungputranto Arifin Djakasaputra Audrey Rahardja Aurelie Carvina Brian, Reagan C. Nathalia, Theodosia Catherine Natalie Christine Junus Christine, Kezia Cynthia Swastika Kilya Darmawan, Debbie Deandra Ashtyn Pakasi Debbie Darmawan Desideria Lumongga Dwihadiah Dhiny Irena Sari Djakasaputra, Arifin Dr. Adolf J.N. Parhusip Elang Kusumo Elang Kusumo Elisabeth Heidi Fahmi Idris Audina Gunawan Prabowo Gunawan Prabowo, Gunawan Hanna H. Sihombing, Irene HENDRATMO, Cestia Astutiningsih Hubner, Ira B. Hulu, Meitolo I Ketut Suada Ivan Falantti Ishak Jeremia Devananda Jimmy Muller Hasoloan Situmorang Joanna Vieri Ekamukti Julia Dewi Juliana Juliana Juliana Juliana Juliana Juliana, Juliana Julio Putra Tjokromulia Kezia Christine Kilya, Cynthia Swastika Kim Min Jun Kimberly, Verena Kusumo, Elang KUSUMO, H.K. Elang lusiana maribet manurung Madeline Stefanie Tjang Maleachi, Sandra Myrza Rahmanita Nadia Cheryl Effendy Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Irene Bernedeta Sitorus Parera, Sisilia Chelsye Pramezwary, Amelda Pramono, Rudy Putri Nugraheni Rahardja, Audrey Rahmat Ingkadijaya Rakhmat Ashartono Ratih Dwi Astuti Reagan Brian Riesta Carmelia Rozi, Fachrul Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sandra Maleachi Sianipar, Rosianna Sim Wen Ching Sindi Agustiana Sisilia Chelsye Parera Sitorus, Nova Stevano Putra Hardianto Sugiri, Rashid Algani Teguh, Frans Theodosia C. Natalia Theodosia C. Nathalia Tjokromulia, Julio Putra Valencia Valencia Verena Kimberly Vicky Leonarto Vriandi Hapsara Wilhelmina Rosse Marisca Gajeng Wu Lei Lei