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Edi Dwi Riyanto
Faculty Of Humanities, Universitas Airlangga, Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Jubindo: Jurnal Ilmu Pendidikan Bahasa dan Sastra Indonesia

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Nilai Budaya Folklore Hantu di Era Digital Studi Kasus Channel Youtube Rizky Riplay Muhammad Maftukhan; Edi Dwi Riyanto
Jubindo: Jurnal Ilmu Pendidikan Bahasa dan Sastra Indonesia Vol 7 No 1 (2022): JUBINDO: Jurnal Ilmu Pendidikan Bahasa dan Sastra Indonesia
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia, Fakultas Ilmu Pendidikan, Universitas Timor

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Abstract

Abstract The purpose of this study is to describe the cultural values of ghost folklore in the YouTube content presentation of the Rizky Riplay channel. This research is qualitative by using descriptive method as a problem study of the object under study. Sources of data in this study are videos on Rizky Riplay's youtube channel that present illustrations of ghost storytelling in the form of animation. The data collection technique used in this research is a case study of videos on Rizky Riplay's youtube channel. Data processing techniques in this study include: 1) matching the data from the findings; 2) conduct a systematic review of the data; 3) analyze the findings in accordance with the issues raised for later interpretation into the results of the analysis; 4) drawing conclusions. The results of the analysis show that: first, there are product innovations on Rizky Riplay's youtube channel and the cultural values of ghost folklore that have shifted in the digital era. Not only as an educational and religious value but also as a means of entertainment. Second, Rizky Riplay's Youtube Channel is considered to have made a fortune through the help of ghost animations that are the main characters in each of its content. Third, the ghosts in the form of animations/cartoons are considered to have made youtube channel owners rich by doing endorsements/promotions of products and services for human needs as well as the monetization system from YouTube. Not only as an educational and religious value but also as a means of entertainment. Second, Rizky Riplay's Youtube Channel is considered to have earned wealth through the help of ghost animations that are the main characters in each of its content. Third, the ghosts in the form of animations/cartoons are considered to have made YouTube channel owners rich by doing endorsements/promotions of products and services for human needs and the monetization system from YouTube. Not only as an educational and religious value but also as a means of entertainment. Second, Rizky Riplay's Youtube Channel is considered to have made a fortune through the help of ghost animations that are the main characters in each of its content. Third, the ghosts in the form of animations/cartoons are considered to have made YouTube channel owners rich by doing endorsements/promotions of products and services for human needs and the monetization system from YouTube. Keywords: cultural values, Ghostlore, innovation product, youtube
Co-Authors Abdika Taslih Amrullah Adiyani, Lady Khairunnisa Afifah, Talitha Afifah, Wahyuning Afriansyah, Teddy Ahmad Nurefendi Fradana Alexei Wahyudiputra Arifin, Muhammad Thohir Arrasyid, Muhammad Astutiek , Dwi Astutiek, Dwi Azzahra, Syifa Shafira Bambang Kusbandrijo Bunga Farida Christinawati, Christinawati Dewi Meyrasyawati Emy Trisna Juwita Fatah, Mohammad Zainal Fatihah, Lauhil Hapsari Putri, Nina Dwi Haqi, Annisa Maulidina Ika Savitri Salsabil Insani, Nataya Khuria Ira Nurmala Irene Shendy Kharista Johny Alfian Khusyairi Joko Susilo Liana, Patricia Lina Puryanti Maharani Dewi Mochammad Bagus Qomaruddin Muhammad Luthfi Abdul Ghaffar Muhammad Maftukhan Nadya Afdholy Nathania Chelsea Mineri Nur Rizky Dewi Angelita Petrik Mahisa Akhtabi Pradana, Ahmad Nurefendi Pratiwi, Cysakaren Diva Purnawan Basundoro Puspita, Yulia Mega Putu Ayu Agung Amoretta Putri Marlindra Rahmi Febriani Ratnaduhita, Cintya Romiana, Romiana Sa'idah Zahrotul Jannah Salsabila, Nur Shafa Santiana, Anindra Candrika Santoso, Listiono Sekartaji, Pembayun Retno Ambarsari Shrimarti Rukmini Devy Silvia Lubaba Siti Rahayu Nadhiroh Subargo, Yopi Lutfi Suwarta, Nyoman Teddy Afriansyah Wasudewa Bhattacarya Yuanita Albhar Yuniar, Dea Hernawati Zuchra Zuchra