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All Journal Jurnal Media Infotama Proceedings of KNASTIK Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Transformatika Annual Research Seminar Fountain of Informatics Journal JUTEI (Jurnal Terapan Teknologi Informasi) Share : Journal of Service Learning Jurnal Informatika Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) Jurnal Inti Talafa : Jurnal Teknik Informatika Jurnal Penelitian Kebijakan Pendidikan Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Syntax Fusion : Jurnal Nasional Indonesia International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Abdimas Bina Bangsa Jurnal DIDASKO JUSTIN (Jurnal Sistem dan Teknologi Informasi) Jurnal Penelitian Kebijakan Pendidikan International Journal of Multidisciplinary Research and Literature (IJOMRAL) JASL - Journal of Applied Studies in Language Jurnal Kebijakan Ekonomi DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN EJOIN : Jurnal Pengabdian Masyarakat JIASEE Journal of Integrated Agricultural Socio-Economics and Entrepreneurial Research Journal of Language and Pragmatics Studies Jurnal Sains Terapan Pariwisata Journal of Language, Literature, Social and Cultural Studies Journal of Commerce Management and Tourism Studies RISK : Jurnal Riset Bisnis dan Ekonomi Bhinneka Multidisiplin Journal Journal Of Engineering Sciences (Improsci) Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan International Journal of Information Technology and Business JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Jurnal Penelitian Kebijakan Pendidikan
Budi Susanto
Program Studi Informatika Fakultas Teknologi Informasi Universitas Kristen Duta Wacana
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Journal : Journal of Commerce Management and Tourism Studies

 1 
The role and use of social media as a medium for marketing tourist attractions and increasing tourist visits Susanto, Budi; Wardhani, Yanuaresti Kusuma; Sutiarso, M. Agus; Muhartoyo, Muhartoyo; Sadjuni, Ni Luh Gde Sri
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i1.93

Abstract

This research aims to provide solutions to managers of the tourist attraction in increasing the number of tourist visits in the form of a marketing model that is cheap, easy, right on target, and can reach all elements of society without time and place limits, namely by using a social media platform. With this model, it is hoped that it can be used by the management and can further increase the number of tourist visits to Alas Kedaton. This tourist attraction has experienced problems in terms of the number of tourist visits since the Covid 19 pandemic. Until now the number of tourist visits has not returned to normal. On normal days it is still around 150 tourists, but it can increase to 800 people during the Galungan holidays. Even though the price of admission is 15,000 for children and 20,000 for adults, while foreign tourists are 30,000/person, with a low number of tourist visits, managers will still have difficulty covering their operational costs. The tourist attraction is located at Kukuh village, Marga sub-district, Tabanan district is a nature tour managed by the local village community so it is also a mainstay for villagers who work in this tourist attraction. Some of them work in the managerial field and some are souvenir traders who also serve as guides at the tourist attraction. Souvenir sellers at these attractions are also given the opportunity to become local tour guides at these attractions without asking for payment, but at the same time, they can offer their wares to the tourists they guide. While the tourism products offered by the Alas Kedaton tourist attraction are closely related to the preservation of nature and animals. This is perfect for educational tours. That way the market for this tourist attraction is actually very broad, especially for school children, students, teachers, lecturers, and other environmental observer communities. To create a social media platform-based marketing model, primary and secondary data will be sought. Primary data was obtained by conducting interviews with the object manager and secondary data was obtained from offline and online library sources. The data was then reduced, described, categorized and concluded, and analyzed using a qualitative descriptive analysis technique.
Tourism village development strategy: A case study in Kaba-kaba village, Tabanan-Bali Pantiyasa, I Wayan; Sutiarso, Moh Agus; Susanto, Budi; Kasiani, Kasiani
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.108

Abstract

The objectives of this study are to determine the perception and participation of the community towards the development of Kaba-kaba tourism villages, to find out the internal and external conditions of Kaba-kaba Village, and to formulate a strategy for the development of Kaba-kaba tourism villages. The research method was carried out by collecting data on interviews, observations, documentation, and Focus Group Discussion. Data in analysis with descriptive qualitative and SWOT analysis. The results of the research are the public's perception of the development of the Kaba-kaba tourist village is generally good, but they do not understand well because socialization has never been carried out and the community will support its development. Direct community participation is only a small part, especially those who are willing to guide tourism and the provision of food and drink, indirect participation of the community in working together in cleaning the village environment. Tourism village development strategy can be divided into several aspects, including conservation and revitalization, development of tourist products, improvement of facilities and infrastructure, improvement of human resources, management of tourism village, marketing system, increase of community participation, and improvement of other facilities.
Reflections of culture and comfort in a cup of coffee: Observing M. Aboe Talib coffee shop Wajdi, Majid; Susanto, Budi; Sutiarso, M. Agus; Waelan, Waelan
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 2 (2024): Aug 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.207

Abstract

This study was conducted to observe and evaluate Kedai Kopi M.Aboe Talib, a western Indonesian style of coffee stand that was located on the east part of Denpasar. This study applies observational method that observed at the coffee shop atmosphere, services and product provided. We conducted observations by recorded in-situ constraints and opportunities faced followed by customer interactions, interior design and coffee quality. The analysis results based on this research is that Kedai Kopi M. Aboe Talib succeeded in creating a comfortable and homey atmosphere by decorating the interior with local wisdom and traditions of Indonesians. Smiling customer service also contributes to a delighted client experience. The coffee products have a staple quality and level to of taste and fragrant that fulfil the expectations of the customers. So Kedai Kopi M. Aboe Talib whereas not solely serves as a spot, likes to sip coffee however has reworked into the social area units of services that may strengthen Indonesian cultural identity through design and also the services being offered. All told, the coffee shop is a net-positive for the culinary landscape of Burbank and an example of how coffee shops now more than ever can be at the centre of our social-cultural town life.
Performance of inventory turnover and sales growth on food and beverage profit of the company Pradnyani, Ni Luh Putu Lely; Astawa, I Ketut; Susanto, Budi; Sukmawati, Ni Made Rai; Hakim, Jumhur
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i1.19

Abstract

The study was conducted to analyse the effect of inventory turnover and sales growth on food and beverage profit at the company partially and simultaneously. This research uses a theoretical base and relevant concepts, namely the theory of inventory turnover, sales growth and food and beverage profit. This quantitative research using the analytical method namely multiple  correlation analysis, classic assumption test, multiple linear regression analysis, hypothesis test (t-test, F-test, and coefficient determination), and predictor contributions. The results indicate that the t-count value of inventory turnover is smaller than t-table (0,901 < 2,035) with a significant value more than 0,05 (0,374 > 0,05). The t-countvalue of sales growth is greater than t-table (5,901 > 2,035) with a significant value less than 0,05 (0,000 < 0,05). The inventory turnover has a positive but not significant effect on food and beverage profit at The companywith a contribution of 4,576%. Sales growth has a positive and significant effect on food and beverage profit the compa ny with a contribution of 55,224%.
A review of Bukit Asah camping ground of Karangasem, Bali Susanto, Budi; Dewi, Ni Wayan Miranda Aprita; Sinambela, Mario Togi Parlindungan; Saputra, I Komang Ari Wijaya; Savitry, Gusti Ayu Devi Succi Pramitya Maha; Setiawan, Indra
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 3 (2023): Dec 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i3.105

Abstract

This research aims to explore the application of Sapta Pesona, the seven aspects of tourist attraction, in the context of Taman Harmoni Bali Campground, a popular tourist destination in Bali, Indonesia. The study investigates how Taman Harmoni Bali Campground incorporates these seven aspects to enhance the overall tourist experience and attract a diverse range of visitors. The methodology employed in this research includes a combination of qualitative and quantitative approaches. Data collection involves conducting interviews with the management of Taman Harmoni Bali Campground, as well as surveys administered to a sample of tourists who have visited the campground. The interviews aim to gain insights into the strategies and practices employed by the management to implement Sapta Pesona, while the surveys aim to assess the perceptions and satisfaction levels of tourists regarding their experience at the campground. The findings of this study provide a comprehensive analysis of the application of Sapta Pesona in Taman Harmoni Bali Campground. The research reveals that the campground effectively integrates all seven aspects of Sapta Pesona, including security, order, cleanliness, coolness, beauty, hospitality, and memories. The results of the study also demonstrate the positive impact of implementing Sapta Pesona in Taman Harmoni Bali Campground. The application of these seven aspects contributes to an enhanced tourist experience, leading to higher levels of visitor satisfaction, increased tourist arrivals, and positive word-of-mouth recommendations. This research contributes to the understanding of how Sapta Pesona can be effectively implemented in a tourist attraction, specifically in the context of Taman Harmoni Bali Campground. The findings provide valuable insights for the management of other tourist destinations seeking to enhance their attractiveness and improve the overall visitor experience. Additionally, the study highlights the significance of sustainable tourism development by incorporating local cultural elements and maintaining environmental integrity while promoting tourism in Bali.
A review for creating a tour package: A case study for students of tourism Solihin, Solihin; Harmini, A.A.Ayu Ngurah; Budiarta, I Putu; Susanto, Budi
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 1 (2024): Apr 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i1.181

Abstract

This research aims to find out how to arrange tour packages that are competitive and can generate profits but can also satisfy consumer satisfaction, in this case, tourists. A series of activity stages are carried out before the tour package is carried out, planning, implementation, and evaluation. The planning stage includes exploring tourist destinations, creating an itinerary, and preparing human resources, logistics, and supporting supplies. The tour implementation stage includes creating a tour package and financing. The evaluation stage is the stage of reviewing the tour package by paying attention to the concepts of target market, market segmentation, and positioning. This research is qualitative research. Data from this research were obtained from observations, literature studies, and interviews with tour package organizers. The data obtained was then collected, reduced, and then analyzed.
Implementation of employee green behavior in improving green practice at the grand hyatt hotel Bali Yuliana, Mayang Ratu Anjelita; Sutarma, I Gusti Ngurah; Susanto, Budi
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 2 (2024): Aug 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i2.193

Abstract

This research aims to analyze the implementation of employee green behavior in improving green practices at the Grand Hyatt Bali Hotel. The data collection methods used were interviews, questionnaires, and documentation. The respondents in this study were 86 employees who worked at the Grand Hyatt Bali Hotel. The analysis techniques used in this research are quantitative descriptive analysis and quantitative data analysis using simple linear regression analysis. Before the analysis is carried out, a reliability test and validity test are carried out on the questionnaire that will be distributed to respondents. The results of the quantitative analysis research show that the reliability test results on the employee green behavior variable have a Cronbanch's Alpha value of 0.819 and the green practice variable is 0.896, which shows that each variable has a value greater than Cronbanch's Alpha in the range of 0.60 in the correlation test. The test results between the employee green behavior and green practice variables at the Grand Hyatt Bali Hotel obtained a Pearson Correlation value of 0.559. With a significance value of <0.05, it can be concluded that the variables are correlated and have a positive correlation relationship. This shows that if there is an increase in the employee green behavior variable, it will be followed by an increase in the green practice variable. It can be concluded that employee green behavior has an influence on green practices, but several indicators need to be improved again so that the implementation of employee green behavior can run efficiently in improving green practices.
Optimizing food costs through menu engineering, portion control, supplier negotiations, waste reduction, and technology integration Bendesa, Adinda Oktaviani; Astuti, Ni Nyoman Sri; Astawa, I Ketut; Susanto, Budi; Sarjana, I Made Bram
Journal of Commerce, Management, and Tourism Studies Vol. 1 No. 1 (2022): Dec 2022
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v1i1.3

Abstract

This study examines the implementation of food cost management in the hotel industry, identifying key factors influencing food cost stability and proposing strategies to enhance cost efficiency. Effective food cost control is crucial for maintaining profitability and sustainability in hotel operations. A mixed-methods approach was utilized, incorporating observations, documentation, and structured interviews with key personnel, including the Financial Controller, Cost Controller, Purchasing Manager, and Store Manager. Quantitative descriptive analysis revealed inefficiencies in food cost management, with excessive purchasing and insufficient sales contributing to elevated costs. Qualitative analysis further identified several internal and external factors affecting food cost stability. External influences, such as fluctuations in raw material prices, posed challenges in maintaining consistent food costs. Internally, issues such as equipment malfunctions, poor inventory management, and lack of employee discipline significantly impacted cost efficiency. Findings indicate that ineffective cost control mechanisms hinder the hotel's ability to maintain optimal food cost levels. To address these challenges, the study recommends a series of strategic interventions. Regular adjustments to menu pricing based on market trends and cost analysis can help mitigate external price fluctuations. Strengthening supervision and control over food cost disbursements will enhance accountability and efficiency. Additionally, improving employee discipline through training and performance monitoring can minimize waste and operational inefficiencies. By implementing these measures, hotels can achieve more effective food cost management, reduce unnecessary expenditures, and improve overall financial performance. Optimizing food cost efficiency not only enhances profitability but also contributes to the long-term sustainability of hotel operations. This study underscores the importance of proactive cost management strategies to ensure financial stability and operational success in the hospitality industry.
Implementation of direct marketing in an effort to increase MICE customer loyalty Fuadi, Farouk; Susanto, Budi; Aryana, I Nyoman Rajin
Journal of Commerce, Management, and Tourism Studies Vol. 1 No. 1 (2022): Dec 2022
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v1i1.5

Abstract

This research was conducted with the aim of identifying the implementation of direct marketing and analyzing the application of direct marketing in increasing customer loyalty. The theoretical foundation in this study uses relevant theories, namely regarding direct marketing and customer loyalty. Data collection was used by observation and interview methods which were processed using descriptive qualitative analysis techniques used to measure how well the implementation of direct marketing has been carried out and to analyze customer loyalty to the implementation of direct marketing that has been carried out. The results of this study state that the implementation of direct marketing is very important and has been carried out well by the marketing team. Where maintaining good relations with consumers and excellent service are the main factors for increasing customer loyalty.
Co-Authors A. Erna Rochiyati S. Ade Octavia Agata Filiana Agus Sariono Alamsyah - Amalia Indranandita Andhika Galuh P Andronicus Riyono Antonius Rachmat Chrismanto Antonius Rahmat Anwarudin, Khairul Argo Wibowo Ariadi Santoso, Ariadi Artono, Andi Ashar Prima Astawa, I Ketut Atlantic, Mia Atri Nurani Bayu Kusuma Wijaya Belfrit Victor Batlajery Bendesa, Adinda Oktaviani Bhakti , M.Herdian Binyamin Widi Prasetya Chafid, Nurul Charoline Septa Claridad, NF Claridad, Norberto Fabi Dahmiri David Addiwijaya Hanz David Johanes Pasaribu Dewi Purnamawati Dewi, Ayu Putu Lina Puspita Dewi, Ni Wayan Miranda Aprita Dhiyaul Haq , Adly Muhamad Dody Ivana Erly Wahyuni Fuadi, Farouk Gabriel Indra Widi Tamtama Gilang Jalu Selo W.T. Gloria Virginia Gloria Virginia Hafidz Hanafiah Hakim, Jumhur Hamdah, Hamdah Harmini, A.A.Ayu Ngurah Husain, Azis I Nyoman Marcel Mahardika I Nyoman Rajin Aryana, I Nyoman Rajin I Nyoman Suka Sanjaya, I Nyoman Suka I Putu Budiarta Ida Ayu Putu Sri Widnyani Imanuel, Desendo Imron, Aly Indra Setiawan Indra Setiawan Insan, Wahyu Ivan Wibowo Jayawarsa, A.A. Ketut Joey Ferelestian, Varrel Joko Purwadi Joko Purwadi Josefh P. Richard S.Kom (Mahasiswa Teknik Informatika Universitas Kristen Duta Wacana) Jumaiyah, Wati Junius Karel Kasiani, Kasiani Khaeruman Kristian Adi Nugraha Kumbhayoni, Putu Diah Keshy Laurentius Kuncoro Probo Saputra Laurentius Kuncoro Probo Saputra, Laurentius Kuncoro Probo Lucia Krisnawati Lukas Chrisantyo Majid Wajdi Mandang, Selvie Ratna Ivone Mariaty Octavia Antarani Matahari Bhakti Nendya, Matahari Bhakti Mohammed, LA Muhartoyo Muhartoyo musnaini musnaini Mustafa, Muhammad Mustain, Kun Ni Luh Muryanti Ni Nyoman Sri Astuti Nina Wulandari Nirmala , Ni Kadek Wahyu Dian Nugraha, Silvanus Satno Ofan Sofian Pantiyasa, I Wayan Paradizsa, Irlandi Paulus Kunto Baskoro Permatasari, Santi Prabawati, Andhika Galuh Pradnyani, Ni Luh Putu Lely Pramudi Harsono Putra, I Komang Gede Marthayana Putri Kurniawati, Putri Putri, Kiki Hermalia Raden Gunawan Santosa Raditha, Amanda Ragil Yoga Irawan Rajagukguk, Iswento Rizki Manarissar Rama Novta Miraldi Ratri Paramita Restyandito Rini, Maria Nila Anggia rury afriliani Sahoo, Parshuram Santosa Raharjanto Saputra, I Komang Ari Wijaya Sarjana, I Made Bram Savitry, Gusti Ayu Devi Succi Pramitya Maha Senapartha, I Kadek Dendy Shofia Amin Sinambela, Mario Togi Parlindungan Sofiani, Yani Solihin Solihin Solly Aryza Somawati, Ni Putu Sri Sadjuni, Ni Luh Gede Suarja, I Ketut Sukmawati, Ni Made Rai Sulistiyowati, Heppy Sumartana, I Made Sutarma, I Gusti Ngurah Sutiarso, M. Agus Thalia Maria Camilo Timotius Johan Wijaya Tri B. Prasetyo Udoudom, Uduak Imoh Umi Proboyekti Waelan Waelan, Waelan Wahyudi, Didi Wardhani, Yanuaresti Kusuma Willy Sudiarto Raharjo Wisman Hadi Yuan Lukito Yudhistira, Muhammad Halley Yuliana, Mayang Ratu Anjelita Yuniantari, Ni Putu Intan Yunus, Muhammad Iqbal Yusuf Giri Priyangga Adi Zulfan, Muhammad