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I Wayan Budiastra
Departemen Teknik Mesin Dan Biosistem, Fakultas Teknologi Pertanian, Institut Pertanian Bogor, Kampus IPB Dramaga, Bogor 16680
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Journal : Jurnal Pusat Inovasi Masyarakat

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Analisis Strategi Pemasaran Handmade Tas UMKM AKA di Kelurahan Bubulak Kabupaten Bogor Lalu Hendri Setiawan; I Wayan Budiastra
Jurnal Pusat Inovasi Masyarakat (PIM) Vol. 2 No. 5 (2020): Juli 2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Pertanian Bogor

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Abstract

The purpose of this research is to find out the factors that are the strengths, weaknesses, opportunities, and threats of AKA UMKM bag handicraft as well as knowing what strategies should be carried out for marketing based on these factors. The data analysis technique used is the SWOT analysis. SWOT analysis is done by identifying and analyzing internal and external factors that influence the basic components of the SWOT analysis. Strategies that can be applied in marketing AKA UMKM bag crafts are SO (Strength-Opportunity) Strategyby increasing the craftsmen's human resources in order to improve product competitiveness and strengthen capital, promote and maintain good relations with suppliers to ensure the continuity of raw materials. WO (Weakness-Opportunity) strategy by optimizing the use of various media in increasing the promotion and utilization of government facilities to increase innovation, capital, production management, and marketing. ST (Strength-Treath) strategy through increasing product efficiency and maintaining consumer confidence with guaranteed quality through good production management. WT (Weakness-Treath) strategy by increasing product innovation and promotion by observing market developments and improving production data records. AKA UMKM have not been maximized in implementing SWOT combination strategies so that their application needs to be improved in the future so that AKA UMKM will be more developed. Kata Kunci: AKA UMKM, bag craft, SWOT analysis
Co-Authors . Saputera . Sutrisno A. Trisnobudi Adiarifia, Nissa Agus A Munawar Ahmuhardi Abdul Azis Alla Asmara Amin Rejo Amoranto Trisnobudi Angga Firmansyah Anggie Yulia Sari Arfandi Hermawan Aris Purwanto Aryanis Mutia Zahra Baihaqi Baihaqi Bambang Haryanto Bambang Haryanto Bambang Haryanto Bambang Haryanto BAMBANG S. PURWOKO Bambang S. Purwoko Deva Primadia Dheni Mita Mala Diego Mauricio Cano-Reinoso Distriani, Putri Ayu Ira Dwi Dian Novita Dyah Wulandani Ei Mon Kyaw Elisa Eka Ari Purwanti Ningsih Elizabeth Sonya Lumbantoruan Emmy Darmawati Farida Kurniasari Fila Rodotul Jannah Fiona Hanberia Innayah Firmansyah, Angga Hadi K. Purwadaria Hadi K. Purwadaria Hadi K. Purwadaria Hafiz Fajrin Aditama handayani, yossi Haris Mawardi Harmi Andrianyta Hermawan, Arfandi Herna Permata Sari I Dewa Made Subrata Indah Kurniasari Irmansyah . Jajang Juansah Jajang Juansah Jati Sumarto Putro Jonni Firdaus, Jonni KUDANG B. SEMINAR Kurniasari, Farida La Rianda LADY C. E. CH. LENGKEY Lady Lengkey Lalu Hendri Setiawan Mar'atus Sholihah mardiantono Mardiantono Mawardi, Haris Mohamad Solahudin Nelwan, Leopold Oscar Ningsih, Elisa Eka Ari Purwanti Noneng Fahri Nur Arifiya Okasyari, Chorida Omil Charmyn Chatib Permatasari, Ressy Angli Ressy Angli Permatasari Rini Rosita Rizal Syarief Rizky Wiradinata Rizky Wiradinata Rokhani Hasbullah Ruri Wijayanti Samsudin Samsudin SEDARNAWATI YASNI Semin Semin Shinichiro Kuroki Siti Djamila Slamet Susanto Slamet Widodo Slamet Widodo Slamet Widodo Sobir Sobir Sri Agustina Sri Citra Yuliana Madi Sugiyono . Sugiyono . Sukrisno Widyotomo Suroso . Suroso . Suroso Suroso Sut risno SUTRISNO Sutrisno Sutrisno - Sutrisno . Sutrisno Mardjan Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno Sutrisno, Sutrisno Tarisa Fadillah Titis Priyowidodo Trisma Rezeki Zairisman Usman Ahmad Verra Mellyana Vita N. Lawalata Wendianing Putri Luketsi Wiranda G. Piliang Y. Aris Purwanto Yohanes Aris Purwanto Yul Y Nazaruddin Yunisa Tri Suci