Sarah Annisa Noven
Program Studi Ekonomi Islam - Universitas Padjadjaran

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Journal : Jurnal Ilmiah Ekonomi Islam

Analisis Faktor-Faktor Yang Mempengaruhi Minat Masyarakat Mengunjungi Wisata Halal Sumatra Barat (Studi Kasus Wisatawan Muslim Milenial Indonesia) Cupian Amzal; Annisa Rahmadita; Sarah Annisa Noven
Jurnal Ilmiah Ekonomi Islam Vol 7, No 3 (2021): JIEI : Vol. 7, No. 3, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.851 KB) | DOI: 10.29040/jiei.v7i3.2746

Abstract

This study aims to determine and to analyse the factors that influence the intention of millennial muslim tourists travelling halal tourism in West Sumatra. Halal Tourism has developed rapidly and might become a world trend if the Covid-19 pandemic doesn’t occur. Halal tourism provides tour services and facilities not only for Muslim tourists but also for nonmuslim tourists. In 2016, Indonesia won 12 out of 16 categories on World Halal Tourism Award that makes Indonesia dominating the presentation, thus making Halal Tourism a potential sector to be developed. Four hundred millennial muslim tourist respondents were sampled; namely, those aged 20-40 years and had visited halal tourism in West Sumatra. The research was conducted using a descriptive quantitative approach and using a questionnaire that applied a Likert scale. The data obtained were analyzed employing the binary logistic regression method. The results indicated that the factors of knowledge, travel motivation, accommodation, the ease of obtaining halal food and drinks have a significant effect on the intention of millennial muslim tourists travelling halal tourism in West Sumatra. In contrast, the factors of electronic word of mouth, destination image, and facilities have no significant effect related to this concern.
Analisis Faktor-faktor Yang Mempengaruhi Minat Menggunakan Bank Digital Syariah pada Generasi Z: Studi Kasus di Kota Bogor Cupian Cupian; Ugi Valentino; Sarah Annisa Noven
Jurnal Ilmiah Ekonomi Islam Vol 8, No 2 (2022): JIEI
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i2.5299

Abstract

Islamic digital banks is an innovation in the Islamic banking industry. The three things of Islamic digital banks are interesting to study. First, increase the competitiveness with the emergence of Islamic digital banks. Second, the rapid development of technology trigger digital banks as an adaptation to the new era. Third, rapid adaptation makes digital banks a new trend in the banking industry that triggers new findings. This study aimed to determine the factors influencing the intention to use Islamic digital banks. Understanding the intention to use an Islamic digital bank is very useful in forming an ideal Islamic digital bank. It is expected to be a finding to increase the competitiveness and adaptation of Islamic banks. This study used 100 Generation Z samples located in Bogor city. The method used is a descriptive quantitative method with SEM-PLS analysis which is a multivariate analysis. Therefore, the results in this study have a significant effect on the perceived credibility and social influence variables. In contrast, the perceived ease of use and usefulness variables have no significant impact on the intention of use’s variables.