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Journal : Tarbawi: Jurnal Keilmuan Manajemen Pendidikan

Modeling of Marketing: A Strategy to Increase Al-Qur’an Education Institutions Image and Students Interests Ahmad Junaidi; Biyanto Biyanto; Eni Fariyatul Fahyuni
Tarbawi Vol 7 No 01 (2021): May 2021
Publisher : Jurusan Manajemen Pendidikan Islam Fakultas Tarbiyah dan Keguruan UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/tarbawi.v7i01.4194

Abstract

This study explores the marketing model developed, the media used, and effectiveness in enhancing the Al-Qur'an educational institution image and students' interests. This research design is with an observational case study approach. The results showed that marketing modeling was carried out by adopting two marketing models: Offline by involving teachers and students in distributing information verbally to colleagues, relatives, neighbors, and the community, distributing brochures to mosques, educational institutions as well as government and radio and television; and online with WhatsApp, Website, and Instagram media. The implementation of these two marketing models is considered effective in improving the institution image and student interest with evidence of institution popularity as the primary preference for Al-Qur'an education, especially in East Java, the increase of students is relatively significant and stable, the positive response of students to the institution and the relationship between students and institution runs effectively and competently. However, if the effectiveness is compared, according to Ustadz Mukhtar Ismail, offline marking is more effective because a majority of students are adults, and the elderly rarely operating the gadgets. With offline marketing, marketers can more freely explain the institution's products. The primary indicator of developed marketing effectiveness is that the development of new students in each period was 300 to 500 new students.
Co-Authors Abdul Muhid, Abdul Adam Yordan Adi Bandono Ahmad Junaidi Ahnaf, Falihul Aini, Wilna Ainun Nadlif Akhmad Halim Ilmanto Akhtim Wahyuni Alfirdaus, Hamdan Aliyasal Sabila Ameliasari, Elsi Anam, Moh. Misbakhul Andianita Eka Mahfutri Angga Dwi Kurniawan Kusuma Anggraini, Fina Anita Puji Astutik Anna Triayudha Annisa Cahya Fatika Anwar, Najih Arfan Muammar Ari Retno Marlangen Ariyanto, Fiqi Arman Harahap Arman Harahap Atsstaniya , Afida Alma Ayu hidayatinur rochmah Baitus Silmi Bandono, Adi Bayu Hari Prasojo Biyanto Biyanto Biyanto Biyanto Budi Haryanto Burhan, Norhapizah Binti Mohd Dinar Roudhotul Lailia Dinar Roudhotul Lailia Dzulfikar Akbar Romadlon Dzulfikar Akbar Romadlon Effendi, Fauzan Eli Mahmudah Elly Elvina Sahara Fachruddin, M. Syauqy Fahmawati, Zaki Nur Fahmiyah Tsaqofah Islamiy Fahrur Rozi Fajriyah, Ayu Rohmatul Falaakhy, Muhammad Mauludy Fanani, Yopi Agusta Fanaturiza, Yopi Agusta Faustina, Farah Nur Fauziah Mar'ie Febbianti Widia Santoso Figitha Cahya Ningrum Fitri Nur Latifah Habibillah, Erik Hanifah, Najmy Ida Rindaningsih Ida Rindaningsih, Ida Ihsana El Khuluqo Imam Fauji, Imam Imam Wilujeng Isa Anshori Islamudin, Mochamad Alfin Istikomah Istikomah Istikomah, Istikomah Istiqomah Istiqomah Jamilatur Rohmah Khoirinindyah, Safitri Khoirunnisa, Windi Lestiawaty Paputungan Lisa Nur Aini Luthfi Ans Mahfuzah, Mohamed Zabidi Mahmudah, Eli Masruchin Masruchin Miftahol Jannah Moch. Bahak Udin By Arifin Mochamad Alfin Islamudin Mochamad Saputra Oetomo Mochammad Imron Haris Mohammad David El Hakim Muadz Ahmad Faruq Muhamad Nashiiruddin Addaa'i Muhammad Arif Syaifuddin Muhammad Fendik Muhid , Abdul Mustika, Mulia Intan Napitupulu, Lilis Suriyani Nariska Ananda Hendi Ni'mah, Khoiru Noorhayati, Siti Mahmudah Norhapizah, Mohd Burhan Nunung Faizah Nur Cholis Nur Hidayatul Lutfiyah Nur Kholifah Nurdyansyah Nurjamilah, Siti Nurmalita, Distia Intan Nurul Hadi Nurul Mukarromah Nuryanti Nuryanti Prameswari, Salsa Dea Purwianto, Adelia Fadillah Putri Chusnul Khotimah Rahma Diah An Nilam Rahman, Roslan Ab Renny Oktafia Resky Satriya, Restu Retno Tri Hariastuti, Retno Tri Rifa`Atus Shoolihah Zamzami Riris Setyawati Risa Diningrum Risma Elfariyanti rochmah, Ayu hidayatinur Safitri Khoirinindyah Sahira, Nabila Saifuddin saifudin, moh Samiha Suweleh Santi Irawati Setiawan, Eriko Viksiano Shanti Sudjarwati Silvani, Savira Deta Silvia, Faizatun Nuris Silwana Mumthaza Siti Rahmatul Fitriyah Sudjarwati, Shanti Suliha, Suliha Sulikah Tri Handayani Susanti Susanti Suweleh, Samiha Taurusta, Cindy Thufailah Nuzuliah Triayudha, Anna Ubaidillah Al Affan Wildan Mahiru Amrullah Wiwik Dwi Hastuti Yayuk Faujiyah Yayuk Fauziah Yayuk Fauziyah Yulian Findawati Yusoff, Zuraidah Juliana Mohamad Zaki Nur Fahmawati Zuhro, Sofiatuz