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Journal : Jurnal Riset Manajemen

Pengaruh Kepemimpinan Transformasional terhadap Kinerja Pegawai dengan Motivasi Kerja sebagai Variabel Intervening pada Dinas Kependudukan dan Pencatatan Sipil Kota Jambi Anil Farhan Ramadan; Sumarni Sumarni; Dwi Kurniawan
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 2 (2024): June : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i2.1847

Abstract

This research aims to investigate the influence of transformational leadership on employee performance with work motivation as an intervening variable at the Civil Registration and Population Office of Jambi City. The analysis method used is quantitative. The population and sample in this study are all employees at the Civil Registration and Population Office of Jambi City, totaling 89 respondents, using a saturated sampling technique. The statistical analysis used is structural equation modeling (SEM) with the SmartPLS 4.0.0 program. The results show a positive and significant influence of transformational leadership on employee performance with work motivation as an intervening variable at the Civil Registration and Population Office of Jambi City. The recommendations from this study include fostering open communication between superiors and subordinates for employee performance, enhancing problem-solving methods within the organization for transformational leadership, and granting autonomy to employees in their work for work motivation.or formula.
Strategi Pengembangan Usaha UMKM Royal Bubble Seberang Kota Jambi di Era Digital Muhammad Rivandi Akbar; Dahmiri Dahmiri; Dwi Kurniawan
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.3047

Abstract

This study aims to develop a business development strategy for the UMKM Royal Bubble Seberang Kota Jambi in the digital era using a SWOT analysis. The research findings indicate that, from an internal perspective, Royal Bubble possesses greater strengths than weaknesses, with a positive difference of 0.45. However, from an external perspective, opportunities are smaller than threats, with a negative difference of -0.18. The position of UMKM Royal Bubble falls into quadrant II of the SWOT matrix, indicating that although the business has significant strengths, there are external threats that need to be addressed. The recommended strategy for business development is to leverage internal strengths to mitigate threats and optimize long-term opportunities through product diversification. Additionally, utilizing digital platforms, improving service quality, and collaborating with various stakeholders are crucial factors in enhancing business competitiveness. By implementing the right strategies, Royal Bubble can strengthen its market position and sustain its business in the digital era.