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Safrizal Safrizal
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Journal : Dinasti International Journal of Economics, Finance

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The Effect of Service Quality on Student Satisfaction and Student Loyalty at Madrasah Aliah Negeri Pekanbaru Hidayat, Rahmadani; Nusyirwan Nusyirwan; Safrizal Safrizal
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 2 (2023): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i2.1853

Abstract

The research team at Madrasah Aliyah Negeri in Pekanbaru set out to examine the connection between the quality of service provided to students and their level of satisfaction and loyalty to the institution. Three hundred and twelve students from two Pekanbaru public Madrasah Aliyah schools participated in the study. Student satisfaction and loyalty are treated as endogenous variables in this study, while service quality is used as an exogenous variable. Amos 24, Microsoft Excel 2013, and Structural Equation Modeling (SEM) were used for data analysis. The findings indicated that the quality of services provided contributed to happy students. Both service quality and customer satisfaction have a positive impact on retention rates among students.
Co-Authors Agoes Dariyo Aisah Amini Amirullah Wahid Arista Widya Ningsih Arman Syah Putra Budhi Sriyono Prasetyo Chaliluddin Chaliluddin Cinta Apriliza Daru Susanti David Dermawan Deni Adhar Dian Gustina Dita Mawarni Dwi Fitri Rahayu Eka Ade Putri Elisa Br Sembiring Eva Flourentina Kusumawardani Faisal Syahputra Febly Fauziah Hafifah Hafifah Harninda Br Keliat Herdi Susanto Herdina Putri Ahmadi Hidayat, Rahmadani Indah Permata Sari Juli Iriani Lili Eky Nursia N Lili Tanti Maiza Duana Muhammad Dhafir Muhammad Idkham Muhammad Rayhansyah Nazimah Nazimah Nilahayati Nur Ramahacky Nurhayati Nurhayati Nursa'adah Cibro Nurul Aisyah Nusyirwan Nusyirwan Panji Kresna Dhamarsa Rahmat Fadhil Rahmiyati Rahmiyati Randa Ersada Sherly Rohana Silvia Amara Suyanto Suyanto Syamsul Bahri Ujang Nurjaman Ulfiah Ulfiah V H Valentino Yuslina wulandari Heppy Zikriah Zikriah