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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian Jurnal Lahan Suboptimal Jurnal Sosial Ekonomi Pertanian JURNAL MANAJEMEN AGRIBISNIS Jurnal Agro Ekonomi Demography Journal of Sriwijaya Jurnal Penelitian Pertanian Terapan Jurnal Ilmu Keluarga dan Konsumen Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Seminar Nasional Lahan Suboptimal PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN Journal of Economics and Business UBS Jurnal Cahaya Mandalika Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research
Yunita yunita
Fakultas Pertanian Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Preferensi Konsumen dan Faktor yang Mempengaruhi untuk Pembelian Gula Pasir Lokal dan Premium di Kota Palembang Muhammad Aditya Rafli; Yunita Yunita
Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Vol 2 No 1 (2022): Mei - Oktober 2021
Publisher : Departement of Socio-Economic Agricuture, Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5713/srijab.v1i2.32

Abstract

The goals of this study are to: (1) describe the traits of consumers who purchase premium and local sugar in Palembang; (2) examine the variables that affect the demand for premium and local sugar in Palembang; and (3) look at the characteristics of consumer preferences when purchasing premium and local sugar in Palembang. Analysis of consumer satisfaction levels is done using preference theory. According to SNI sugar, premium sugar is the highest grade of sugar. When compared to SNI sugar, local sugar is of higher quality. Using a random sampling case study approach was the research methodology. This study, which was conducted in December 2021, included 23 consumers of local sugar and 31 consumers of premium sugar. Chi square analysis and a valid and reliable Likert scale were employed in this investigation. The findings revealed that the majority of premium sugar respondents in Diamond Supermarket were female, had four or fewer family members, were between the ages of 31 and 35, had an average monthly income of more than Rp3,000,000, were recent college graduates, and worked as various types of private employees. The dominant characteristic of rice respondents is in the Diamond supermarket where women who have <4 family members at the age of around 31-35 years, most of whom graduated, with an average income of < Rp2,500,000 / month. Factors affecting the demand for premium and local sugar in supermarkets are price, income, and gender, while family members do not influence demand. The most considered attribute in buying premium sugar and local sugar is the price.
Pengaruh Kearifan Lokal Terhadap Pendapatan Usahatani Padi Rawa Lebak di Desa Sungai Pinang Iii Kecamatan Sungai Pinang Kabupaten Ogan Ilir Eka Mulyana; Sriati Sriati; M.Yamin M.Yamin; Yunita Yunita
Journal of Economics and Business UBS Vol. 12 No. 2 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i2.212

Abstract

Tujuan penelitian ini adalah (1) mengetahui kearifan lokal di Desa Sungai Pinang III Kecamatan Sungai Pinang Kabupaten Ogan Ilir, (2) menganalisis pendapatan usahatani padi rawa lebak di Desa Sungai Pinang III Kecamatan Sungai Pinang Kabupaten Ogan Ilir Kabupaten, (3) menganalisis pengaruh kearifan lokal terhadap pendapatan usahatani padi rawa lebak di Desa Sungai Pinang III Kabupaten Ogan Ilir. Metode yang digunakan dalam penelitian ini adalah metode deskriptif eksploratif dan metode survei (survey method). Metode yang digunakan untuk menggambarkan atau menjelaskan sesuatu berdasarkan keadaan yang sebenarnya, misalnya seperti kondisi, keadaan, situasi, peristiwa atau kegiatan. Selanjutnya adalah metode survey yang digunakan untuk memperoleh informasi harga jual, jumlah produksi, biaya produksi, upah tenaga kerja, dan sumber pendapatan lainnya dari petani padi rawa lebak di Desa Sungai Pinang III. Metode ini dilakukan dengan cara memberikan daftar pertanyaan (kuesioner) kepada responden kemudian melakukan wawancara mendalam dengan mereka. Waktu pengambilan data dilakukan mulai Februari 2021 sampai dengan Maret 2021.
Co-Authors A. Mulyana Agustina Bidarti Andhika Mustika Rini Andy Mulyana Azizah Husin Azqia Wardani Basita Ginting S Basita Ginting Sugihen Chuzaimah Chuzaimah Djoko Susanto Djoko Susanto Dwi Kuncorojati E. Wildayana Eka Mulyana Eka Muyana Ekohadi Suherman Elisa Wildayana Elly Rosana, Elly F. Sjarkowi Fifian Fifian Fournita Agustina Hendrixon Hendrixon Henny Malini Henny Malini, Henny Imron Zahri M Yazid M. Naufal A.M M. Yamin M. Yamin M.Yamin M.Yamin Muhammad Aditya Rafli Muhammad Yazid Najib Asmani Nasir Nasir Nenny Martiaty Pang S Asngari Pang S Asngari Rismarini Rismarini Riswani Riswani Riswani Riswani Riswani Riswani Riswani Riswani Riswani Riswani Silvian, Trissa Sriati Sriati Sriati Sriati Sriati Sriati Thirtawati Thirtawati Thirtawati Trisnawati Trisnawati Yosi Fatriyanti